Groundwork

Clothing and laundry · Small-town market · New York

Clothing and shoe stores in the Auburn, NY area

How the Auburn, NY area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #52 of 536 scored small-town markets
#5 of 14 scored small-town markets based in New York

Listings
26
8 chain locations (31%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$64.6M
On clothing, shoes and related services · $2,051 a household
Spending per listing
$2.5M
96% above the U.S.
Listings per 10k households
8.2
49% below the U.S.
Population, 2025
74,365
−2.3% since 2020

See the clothing and shoe stores around any address in the Auburn area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Auburn area scores 76 (high) on the Groundwork market score for clothing and shoe stores, ranking #52 of 536 scored small-town markets and #5 of 14 scored small-town markets based in New York. That puts it in the top 10% of small-town markets for clothing and shoe stores.

As of September 2026, map listings count 26 clothing and shoe stores in the Auburn area. 8 of them (31%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 8.2, 49% below the U.S. rate of 16.2.

Households in the Auburn area spend about $64.6M a year on clothing, shoes and related services, or $2,051 per household, in line with the U.S. average. Spread across 26 clothing and shoe stores, that is $2.5M per store, 96% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 6 businesses with payroll in the Auburn area classed as clothing and shoe stores. That is one for every 5,254 households, against one for every 1,273 across the U.S. Population estimates put the population change in the Auburn area from 2020 to 2025 at −2.3%, against +3.1% for the U.S.

How the Auburn area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Auburn, NY area compared with New York and the U.S.
MeasureAuburn areaNew YorkU.S.
Listings per 10k households8.219.316.2
Spending per listing$2.5M$1.3M$1.3M
Households per official establishment5,2541,0391,273
Official establishment growth, 2019–2023n/a−16.7%−12.2%
Population growth, 2020–2025−2.3%−0.6%+3.1%
Spending per household on clothing, shoes and related services$2,051$2,448$2,055
Median household income$67,904$85,974$80,734
Groundwork market score7639

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
86
Annual payroll, 2023
$1.8M
One-person businesses, 2023
31Businesses with no payroll
Map listings, September 2026
268 chain locations
Listings at the U.S. rate for this spending
51The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Auburn area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Auburn area

Population, 2025 estimate
74,365−2.3% since 2020
Households
31,524
Median age
44.5
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
692 sq. mi.
People per square mile
109
Median household income
$67,904+16.3% vs. 2015–2019, before inflation
Average household income
$86,583
Median home value
$171,000
Jobs located here
25,171
Daytime population
65,706Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Auburn area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for clothing and shoe stores, numbered among those based in New York, with the Auburn area marked.

Top small-town markets in New York

Small-town markets in New York ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monticello, NY93206.4$3.5M+2.7%#4 of 536
2Amsterdam, NY87126.1$3.3M+1.1%#9 of 536
3Oneonta, NY822611.2$1.8M+3.8%#21 of 536
4Batavia, NY77197.6$2.7M+0.2%#40 of 536
5Auburn, NY76268.2$2.5M−2.3%#52 of 536
6Corning, NY75328.2$2.5M−1.6%#59 of 536
7Cortland, NY741910.0$2.1M−1.9%#67 of 536
8Massena-Ogdensburg, NY73389.1$2.2M−2.5%#73 of 536
9Gloversville, NY722310.1$2M−1.6%#85 of 536
10Olean, NY68319.7$2M−2.1%#112 of 536

Other business types in the Auburn area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Auburn, NY area?

The Auburn area has 26 clothing and shoe stores on map listings as of September 2026. 8 of them (31%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 6 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 31 one-person businesses without payroll.

How much do households in the Auburn, NY area spend on clothing, shoes and related services?

About $64.6M a year, or $2,051 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 26 clothing and shoe stores on map listings, it comes to $2.5M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 31,524 households in the Auburn area and national spending patterns by income.

How does the Auburn, NY area compare with the U.S. for clothing and shoe stores?

The Auburn area has 8.2 clothing and shoe stores per 10,000 households, 49% below the U.S. rate of 16.2. Spending per store is $2.5M, 96% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Auburn area would have about 51, against 26 on map listings. There is one business with payroll in the industry for every 5,254 households, against one for every 1,273 across the U.S.

How fast is the Auburn, NY area growing?

Population estimates put the Auburn area at 74,365 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 31,524 households. The median household income in the Auburn area is $67,904 a year, 16% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Auburn area scores 76 for clothing and shoe stores (high), #52 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Auburn area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Auburn area

Screening a site or an acquisition in the Auburn area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Auburn area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.