Groundwork

Clothing and laundry · County · West Virginia

Clothing, shoe and laundry businesses in Kanawha County, WV

The clothing, shoe and laundry businesses in Kanawha County, WV, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #1,812 of 2,210 scored counties
#22 of 32 scored counties in West Virginia

Listings
142
68 chain locations (48%)
Official establishments
57
−26.9% since 2019
Household spending a year
$130.8M
On clothing, shoes and related services · $1,710 a household
Spending per listing
$921K
5% above the U.S.
Listings per 10k households
18.6
20% below the U.S.
Population, 2025
172,381
−4.3% since 2020

See the clothing, shoe and laundry businesses around any address in Kanawha County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing, shoe and laundry businesses in Kanawha County is 31 (lower middle), #1,812 of 2,210 scored counties and #22 of 32 scored counties in West Virginia. That puts it in the bottom quarter of counties.

Households in Kanawha County spend about $130.8M a year on clothing, shoes and related services, or $1,710 per household, 17% below the U.S. average. That works out to $921K per business, 5% above the U.S. figure of $880K.

There are 142 clothing, shoe and laundry businesses on map listings in Kanawha County as of September 2026. Chain locations make up 48% of them, against 37% across the U.S. That is 18.6 per 10,000 households, 20% below the U.S. rate of 23.3.

In 2023, official counts showed 57 businesses with payroll in Kanawha County classed as clothing and shoe stores, laundromats and dry cleaners, down 26.9% from 2019. That is one for every 1,341 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Kanawha County. Population estimates put the population change in Kanawha County from 2020 to 2025 at −4.3%, against +3.1% for the U.S.

How Kanawha County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Kanawha County, WV compared with West Virginia and the U.S.
MeasureKanawha CountyWest VirginiaU.S.
Listings per 10k households18.614.923.3
Spending per listing$921K$1.1M$880K
Households per official establishment1,3411,8041,008
Official establishment growth, 2019–2023−26.9%−13.7%−12.0%
Population growth, 2020–2025−4.3%−1.4%+3.1%
Spending per household on clothing, shoes and related services$1,710$1,698$2,055
Median household income$60,943$59,608$80,734
Groundwork market score3159

Official counts and lending

Businesses

Official establishments, 2019 to 2023
78 → 57−26.9% over the period
Employees, 2023
661
Annual payroll, 2023
$12.6M
One-person businesses, 2023
73Businesses with no payroll
Map listings, September 2026
14268 chain locations
Listings at the U.S. rate for this spending
149The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$15K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Kanawha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kanawha County

Population, 2025 estimate
172,381−4.3% since 2020
Households
76,459
Median age
43.8
Homes lived in by their owners
71%
Vehicles per household
1.6
Land area
902 sq. mi.
People per square mile
196
Median household income
$60,943+30.7% vs. 2015–2019, before inflation
Average household income
$84,041
Median home value
$147,300
Jobs located here
104,812
Daytime population
206,412Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kanawha County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for clothing, shoe and laundry businesses, numbered among those based in West Virginia, with Kanawha County marked.

Top counties in West Virginia

Counties in West Virginia ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, WV87418.0$2.4M+13.7%#47 of 2,210
2Jefferson County, WV832912.7$1.7M+9.2%#100 of 2,210
3Putnam County, WV77198.2$2.4M−1.0%#181 of 2,210
4Hampshire County, WV7366.9$2.5M+4.4%#281 of 2,210
5Mineral County, WV6376.3$2.7M−0.4%#576 of 2,210
6Marion County, WV632711.6$1.5M−1.2%#587 of 2,210
7Preston County, WV6164.7$3.6M−0.6%#647 of 2,210
8Hancock County, WV581310.1$1.7M−4.5%#772 of 2,210
9Marshall County, WV5586.4$2.6M−4.4%#894 of 2,210
10Fayette County, WV53159.4$1.7M−5.6%#985 of 2,210
22Kanawha County, WV3114218.6$921K−4.3%#1,812 of 2,210

Other business types in Kanawha County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in Kanawha County, WV?

As of September 2026, map listings count 142 clothing, shoe and laundry businesses in Kanawha County. 68 of them (48%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 57 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 26.9% from 2019. Another 73 one-person businesses have no payroll, by official counts.

How much do households in Kanawha County, WV spend on clothing, shoes and related services?

About $130.8M a year, or $1,710 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 142 clothing, shoe and laundry businesses on map listings, it comes to $921K per business. It is estimated from the incomes of the 76,459 households in Kanawha County and national spending patterns by income.

How does Kanawha County, WV compare with the U.S. for clothing, shoe and laundry businesses?

Kanawha County has 18.6 clothing, shoe and laundry businesses per 10,000 households, 20% below the U.S. rate of 23.3. Spending per business is $921K, 5% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Kanawha County would have about 149, against 142 on map listings. There is one business with payroll in the industry for every 1,341 households, against one for every 1,008 across the U.S. The official count fell 26.9% from 2019 to 2023, against −12.0% for the U.S.

How fast is Kanawha County, WV growing?

Population estimates put Kanawha County at 172,381 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 76,459 households. The median household income in Kanawha County is $60,943 a year, 25% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kanawha County scores 31 for clothing, shoe and laundry businesses (lower middle), #1,812 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kanawha County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Kanawha County

Screening a site or an acquisition in Kanawha County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.