Health care · Small-town market · New Mexico
Dentists and orthodontists in the Ruidoso, NM area
How the Ruidoso, NM area compares with other small-town markets and the U.S. for dentists and orthodontists: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #140 of 526 scored small-town markets
#4 of 13 scored small-town markets based in New Mexico
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $10.8M
- On medical and dental services · $1,075 a household
- Spending per listing
- $1.8M
- 82% above the U.S.
- Listings per 10k households
- 6.0
- 54% below the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the dentists and orthodontists around any address in the Ruidoso area
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Ruidoso area spend about $10.8M a year on medical and dental services, or $1,075 per household, 17% below the U.S. average. Spread across 6 dentists and orthodontists, that is $1.8M per practice, 82% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
There are 6 dentists and orthodontists on map listings in the Ruidoso area as of September 2026. Chain locations make up 33% of them, against 12% across the U.S. That is 6.0 per 10,000 households, 54% below the U.S. rate of 13.1.
Official counts show 4 businesses with payroll classed as offices of dentists in the Ruidoso area in 2023. That is one for every 2,500 households, against one for every 952 across the U.S.
Between 2020 and 2025, the population of the Ruidoso area declined 2.3%, against +3.1% for the U.S. For dentists and orthodontists, the Ruidoso area has a Groundwork market score of 63 (upper middle): #140 of 526 scored small-town markets and #4 of 13 scored small-town markets based in New Mexico.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 10.4 | 13.1 |
| Spending per listing | $1.8M | $1.1M | $984K |
| Households per official establishment | 2,500 | 1,224 | 952 |
| Official establishment growth, 2019–2023 | n/a | −10.2% | −0.5% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $1,075 | $1,178 | $1,288 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 63 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 32
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of dentists in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for dentists and orthodontists, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 82 | 9 | 3.7 | $3M | +3.7% | #11 of 526 |
| 2Carlsbad-Artesia, NM | 78 | 14 | 5.9 | $2.1M | +0.3% | #34 of 526 |
| 3Española, NM | 66 | 5 | 3.2 | $3.5M | −1.0% | #106 of 526 |
| 4Ruidoso, NM | 63 | 6 | 6.0 | $1.8M | −2.3% | #140 of 526 |
| 5Taos, NM | 60 | 12 | 7.7 | $1.5M | +0.3% | #166 of 526 |
| 6Hobbs, NM | 60 | 23 | 9.3 | $1.3M | +0.2% | #169 of 526 |
| 7Las Vegas, NM | 59 | 8 | 5.8 | $1.8M | −3.2% | #172 of 526 |
| 8Silver City, NM | 55 | 7 | 6.2 | $1.7M | −3.4% | #215 of 526 |
| 9Gallup, NM | 48 | 14 | 6.6 | $1.5M | −6.1% | #273 of 526 |
| 10Clovis, NM | 48 | 21 | 8.1 | $1.3M | −3.3% | #274 of 526 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics50
- Dentists and orthodontists63
- Primary care and pediatrics58
- Urgent care and walk-in clinics
- Chiropractors
- Physical therapy22
- Optometrists and eye care25
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in the Ruidoso, NM area?
As of September 2026, map listings count 6 dentists and orthodontists in the Ruidoso area. 2 of them (33%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 4 businesses with payroll classed as offices of dentists in 2023.
How much do households in the Ruidoso, NM area spend on medical and dental services?
About $10.8M a year, or $1,075 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 6 dentists and orthodontists on map listings, it comes to $1.8M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for dentists and orthodontists?
The Ruidoso area has 6.0 dentists and orthodontists per 10,000 households, 54% below the U.S. rate of 13.1. Spending per practice is $1.8M, 82% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, the Ruidoso area would have about 11, against 6 on map listings. There is one business with payroll in the industry for every 2,500 households, against one for every 952 across the U.S.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 63 for dentists and orthodontists (upper middle), #140 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.