Auto · Small-town market · New Mexico
Auto repair and car care businesses in the Ruidoso, NM area
How the Ruidoso, NM area compares with other small-town markets and the U.S. for auto repair and car care businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #213 of 538 scored small-town markets
#7 of 13 scored small-town markets based in New Mexico
- Listings
- 32
- 7 chain locations (22%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $10.9M
- On vehicle maintenance and repairs · $1,089 a household
- Spending per listing
- $340K
- 27% above the U.S.
- Listings per 10k households
- 32.0
- 10% below the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the auto repair and car care businesses around any address in the Ruidoso area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 32 auto repair and car care businesses in the Ruidoso area. Chain locations make up 22% of them, against 24% across the U.S. Per 10,000 households, that is 32.0, 10% below the U.S. rate of 35.7.
At $1,089 per household (14% above the U.S. average), households in the Ruidoso area spend about $10.9M a year on vehicle maintenance and repairs. That is about $340K of household spending for each business on map listings, 27% above the U.S. figure of $269K.
In 2023, official counts showed 20 businesses with payroll in the Ruidoso area classed as automotive repair and maintenance, and tire dealers. That is one for every 500 households, against one for every 681 across the U.S. Official counts also show 21 one-person businesses without payroll.
Between 2020 and 2025, the population of the Ruidoso area declined 2.3%, against +3.1% for the U.S. For auto repair and car care businesses, the Ruidoso area has a Groundwork market score of 55 (upper middle): #213 of 538 scored small-town markets and #7 of 13 scored small-town markets based in New Mexico.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.0 | 36.1 | 35.7 |
| Spending per listing | $340K | $286K | $269K |
| Households per official establishment | 500 | 697 | 681 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +4.1% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,089 | $1,033 | $958 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 55 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 67
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 327 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for auto repair and car care businesses, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 84 | 20 | 24.3 | $499K | 0.0% | #10 of 538 |
| 2Española, NM | 83 | 25 | 16.0 | $737K | −1.0% | #11 of 538 |
| 3Taos, NM | 79 | 35 | 22.5 | $486K | +0.3% | #22 of 538 |
| 4Las Vegas, NM | 73 | 41 | 29.5 | $365K | −3.2% | #60 of 538 |
| 5Silver City, NM | 58 | 34 | 30.1 | $345K | −3.4% | #192 of 538 |
| 6Alamogordo, NM | 58 | 97 | 39.6 | $254K | +3.7% | #197 of 538 |
| 7Ruidoso, NM | 55 | 32 | 32.0 | $340K | −2.3% | #213 of 538 |
| 8Deming, NM | 51 | 35 | 37.9 | $255K | −0.2% | #259 of 538 |
| 9Carlsbad-Artesia, NM | 48 | 112 | 47.4 | $232K | +0.3% | #289 of 538 |
| 10Hobbs, NM | 42 | 126 | 51.1 | $219K | +0.2% | #353 of 538 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Ruidoso, NM area?
The Ruidoso area has 32 auto repair and car care businesses on map listings as of September 2026. 7 of them (22%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 20 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Another 21 one-person businesses have no payroll, by official counts.
How much do households in the Ruidoso, NM area spend on vehicle maintenance and repairs?
About $10.9M a year, or $1,089 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 32 auto repair and car care businesses on map listings, it comes to $340K per business. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for auto repair and car care businesses?
The Ruidoso area has 32.0 auto repair and car care businesses per 10,000 households, 10% below the U.S. rate of 35.7. Spending per business is $340K, 27% above the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, the Ruidoso area would have about 41, against 32 on map listings. There is one business with payroll in the industry for every 500 households, against one for every 681 across the U.S.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 55 for auto repair and car care businesses (upper middle), #213 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.