Health care · Small-town market · New Mexico
Optometrists and eye clinics in the Ruidoso, NM area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Ruidoso, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #360 of 400 scored small-town markets
#9 of 9 scored small-town markets based in New Mexico
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.8M
- On medical and dental services · $1,075 a household
- Spending per listing
- $2.2M
- 31% below the U.S.
- Listings per 10k households
- 5.0
- 22% above the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the optometrists and eye clinics around any address in the Ruidoso area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For optometrists and eye clinics, the Ruidoso area has a Groundwork market score of 25 (lower middle): #360 of 400 scored small-town markets and #9 of 9 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Household spending on medical and dental services in the Ruidoso area comes to about $10.8M a year: $1,075 per household, 17% below the U.S. average. That works out to $2.2M per practice, 31% below the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
The Ruidoso area has 5 optometrists and eye clinics on map listings as of September 2026. Of those, 2 are chain locations, or 40%, against 20% across the U.S. That is 5.0 per 10,000 households, 22% above the U.S. rate of 4.1.
Official counts don’t publish a figure for offices of optometrists in the Ruidoso area, since they leave out counts under 3. Population estimates show the Ruidoso area declined 2.3% from 2020 to 2025, against +3.1% for the U.S.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 2.6 | 4.1 |
| Spending per listing | $2.2M | $4.5M | $3.1M |
| Households per official establishment | n/a | 9,625 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | −16.3% | +0.2% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $1,075 | $1,178 | $1,288 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 25 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for optometrists and eye clinics, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 74 | 6 | 2.5 | $4.5M | +3.7% | #34 of 400 |
| 2Hobbs, NM | 73 | 5 | 2.0 | $6M | +0.2% | #38 of 400 |
| 3Carlsbad-Artesia, NM | 70 | 7 | 3.0 | $4.3M | +0.3% | #56 of 400 |
| 4Clovis, NM | 58 | 5 | 1.9 | $5.6M | −3.3% | #132 of 400 |
| 5Roswell, NM | 52 | 6 | 2.5 | $4.2M | −2.7% | #184 of 400 |
| 6Taos, NM | 51 | 6 | 3.9 | $3M | +0.3% | #198 of 400 |
| 7Gallup, NM | 38 | 6 | 2.8 | $3.6M | −6.1% | #304 of 400 |
| 8Silver City, NM | 27 | 5 | 4.4 | $2.4M | −3.4% | #353 of 400 |
| 9Ruidoso, NM | 25 | 5 | 5.0 | $2.2M | −2.3% | #360 of 400 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Ruidoso, NM area?
Map listings as of September 2026 show 5 optometrists and eye clinics in the Ruidoso area. 2 of them (40%) are chain locations. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in the Ruidoso area: counts under 3 are left out.
How much do households in the Ruidoso, NM area spend on medical and dental services?
About $10.8M a year, or $1,075 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 5 optometrists and eye clinics on map listings, it comes to $2.2M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for optometrists and eye clinics?
The Ruidoso area has 5.0 optometrists and eye clinics per 10,000 households, 22% above the U.S. rate of 4.1. Spending per practice is $2.2M, 31% below the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Ruidoso area would have about 3, against 5 on map listings.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 25 for optometrists and eye clinics (lower middle), #360 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.