Health care · Small-town market · New Mexico
Medical and dental practices in the Ruidoso, NM area
Competitor counts, household spending and official business counts for medical and dental practices in the Ruidoso, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #272 of 538 scored small-town markets
#9 of 13 scored small-town markets based in New Mexico
- Listings
- 61
- 12 chain locations (20%)
- Official establishments
- 16
- −20.0% since 2019
- Household spending a year
- $10.8M
- On medical and dental services · $1,075 a household
- Spending per listing
- $176K
- 16% above the U.S.
- Listings per 10k households
- 61.0
- 28% below the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the medical and dental practices around any address in the Ruidoso area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 61 medical and dental practices in the Ruidoso area. 12 of them (20%) are chain locations, against 11% across the U.S. That is 61.0 per 10,000 households, 28% below the U.S. rate of 84.5.
At $1,075 per household (17% below the U.S. average), households in the Ruidoso area spend about $10.8M a year on medical and dental services. That works out to $176K per practice, 16% above the U.S. figure of $152K.
In 2023, official counts showed 16 businesses with payroll in the Ruidoso area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, down 20.0% from 2019. That is one for every 625 households, against one for every 270 across the U.S. Official counts also show 10 one-person businesses without payroll.
Population estimates put the population change in the Ruidoso area from 2020 to 2025 at −2.3%, against +3.1% for the U.S. The Ruidoso area scores 50 (upper middle) on the Groundwork market score for medical and dental practices, ranking #272 of 538 scored small-town markets and #9 of 13 scored small-town markets based in New Mexico.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 61.0 | 64.9 | 84.5 |
| Spending per listing | $176K | $181K | $152K |
| Households per official establishment | 625 | 374 | 270 |
| Official establishment growth, 2019–2023 | −20.0% | −4.7% | +1.5% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $1,075 | $1,178 | $1,288 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 50 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16−20.0% over the period
- Employees, 2023
- 110
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 6112 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for medical and dental practices, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 74 | 42 | 26.8 | $419K | −1.0% | #54 of 538 |
| 2Hobbs, NM | 71 | 108 | 43.8 | $276K | +0.2% | #80 of 538 |
| 3Alamogordo, NM | 71 | 129 | 52.7 | $210K | +3.7% | #83 of 538 |
| 4Carlsbad-Artesia, NM | 69 | 127 | 53.8 | $235K | +0.3% | #96 of 538 |
| 5Gallup, NM | 59 | 71 | 33.3 | $304K | −6.1% | #176 of 538 |
| 6Clovis, NM | 59 | 112 | 43.0 | $249K | −3.3% | #178 of 538 |
| 7Taos, NM | 54 | 85 | 54.7 | $208K | +0.3% | #231 of 538 |
| 8Las Vegas, NM | 50 | 68 | 48.9 | $209K | −3.2% | #268 of 538 |
| 9Ruidoso, NM | 50 | 61 | 61.0 | $176K | −2.3% | #272 of 538 |
| 10Los Alamos, NM | 49 | 76 | 92.2 | $187K | 0.0% | #276 of 538 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics50
- Dentists and orthodontists63
- Primary care and pediatrics58
- Urgent care and walk-in clinics
- Chiropractors
- Physical therapy22
- Optometrists and eye care25
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Ruidoso, NM area?
There are 61 medical and dental practices on map listings in the Ruidoso area as of September 2026. 12 of them (20%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 16 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 20.0% from 2019. Another 10 one-person businesses have no payroll, by official counts.
How much do households in the Ruidoso, NM area spend on medical and dental services?
About $10.8M a year, or $1,075 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 61 medical and dental practices on map listings, it comes to $176K per practice. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for medical and dental practices?
The Ruidoso area has 61.0 medical and dental practices per 10,000 households, 28% below the U.S. rate of 84.5. Spending per practice is $176K, 16% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Ruidoso area would have about 71, against 61 on map listings. There is one business with payroll in the industry for every 625 households, against one for every 270 across the U.S. The official count fell 20.0% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 50 for medical and dental practices (upper middle), #272 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.