Small-town market profile · California
Red Bluff, CA area market data
How the Red Bluff area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 64,665
- −1.7% since 2020
- Households
- 24,788
- Median household income
- $63,784
- +43.3% vs. 2015–2019, before inflation
- Median home value
- $339,600
- Jobs located here
- 18,377
- Highest market score
- 80
- Gyms, studios and classes, #13 of 535 scored small-town markets
A site report maps the competitors on map listings around any address in the Red Bluff area by name and distance, and the households and spending within reach. Or open the report at the center of the Red Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Red Bluff area has an estimated 64,665 people and 24,788 households. Population estimates show the Red Bluff area declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Red Bluff area is $63,784, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.3%, before inflation.
Relative to the U.S., household spending in the Red Bluff area runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Of the business types scored in the Red Bluff area, gyms and studios (80); gyms (79); and salons, barbers and spas (72) have the highest Groundwork market scores. For gyms and studios, that ranks #13 of 535 scored small-town markets.
The Red Bluff area is made up of one county, Tehama County. Against the U.S., map listings per household run highest for pet stores (twice the U.S. rate) and lowest for clothing and shoe stores (65% below the U.S. rate).
All 56 business types in the Red Bluff area
Highest Groundwork market score first. Each score compares the Red Bluff area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 80 | #13 of 535 | 20 | 8.1 | $1.1M | 168 | 3 |
| Gyms | 79 | #15 of 506 | 9 | 3.6 | $2.5M | 190 | 3 |
| Salons, barbers and spas | 72 | #37 of 538 | 68 | 27.4 | $331K | 156 | 6 |
| Fast food and sandwich shops | 71 | #79 of 537 | 23 | 9.3 | $3.8M | 124 | 30 |
| Lawn, cleaning and pest control | 69 | #66 of 481 | 7 | 2.8 | $4.2M | 251 | 17 |
| Insurance agencies | 69 | #105 of 537 | 20 | 8.1 | $2.5M | 196 | 14 |
| Pet grooming and boarding | 68 | #56 of 387 | 8 | 3.2 | $2.7M | 105 | Under 3 |
| Martial arts and dance studios | 68 | #57 of 378 | 8 | 3.2 | $2.8M | 138 | Under 3 |
| Chiropractors | 68 | #64 of 426 | 8 | 3.2 | $3.6M | 152 | 4 |
| Auto repair shops | 68 | #87 of 538 | 47 | 19.0 | $567K | 127 | 21 |
| Doctors, dentists and clinics | 68 | #102 of 538 | 101 | 40.7 | $289K | 189 | 41 |
| HVAC and plumbing | 67 | #73 of 476 | 9 | 3.6 | $7.1M | 148 | 14 |
| Barbershops | 67 | #84 of 377 | 6 | 2.4 | $3.8M | 199 | Under 3 |
| Pizza | 67 | #100 of 520 | 16 | 6.5 | $5.4M | 107 | 30 |
| Collision repair and body shops | 66 | #81 of 387 | 8 | 3.2 | $3.3M | 108 | 4 |
| Clothing and shoe stores | 66 | #124 of 536 | 14 | 5.6 | $2.9M | 227 | 3 |
| Hair salons | 65 | #91 of 538 | 38 | 15.3 | $592K | 138 | Under 3 |
| Spas and skin care | 65 | #99 of 504 | 11 | 4.4 | $2M | 234 | Under 3 |
| Restaurants and cafes | 65 | #117 of 538 | 178 | 71.8 | $489K | 132 | 94 |
| Optometrists and eye care | 64 | #87 of 400 | 5 | 2.0 | $5.8M | 186 | Under 3 |
| Landscaping and lawn care | 64 | #93 of 399 | 6 | 2.4 | $4.9M | 168 | 14 |
| Clothing, shoes and laundry | 64 | #140 of 536 | 26 | 10.5 | $1.6M | 176 | 3 |
| Physical therapy | 61 | #117 of 400 | 8 | 3.2 | $3.6M | 152 | 7 |
| Veterinarians | 61 | #118 of 398 | 9 | 3.6 | $2.4M | 87 | 7 |
| Real estate agents and brokers | 61 | #125 of 533 | 47 | 19.0 | Index only | 160 | 8 |
| Car washes and detailing | 61 | #131 of 441 | 9 | 3.6 | $3M | 117 | 4 |
| Auto repair and car care | 61 | #168 of 538 | 90 | 36.3 | $296K | 110 | 36 |
| Nail salons | 60 | #128 of 387 | 10 | 4.0 | $2.3M | 135 | 3 |
| Home repair trades | 59 | #148 of 526 | 19 | 7.7 | $3.3M | 138 | 36 |
| Mortgage brokers and lenders | 58 | #61 of 177 | 8 | 3.2 | Index only | 131 | 3 |
| Pet businesses | 57 | #183 of 527 | 36 | 14.5 | $594K | 68 | 7 |
| Bakeries and dessert shops | 56 | #181 of 507 | 10 | 4.0 | $8.7M | 210 | 17 |
| Sit-down restaurants | 53 | #229 of 538 | 103 | 41.6 | $846K | 127 | 47 |
| Real estate | 50 | #270 of 536 | 64 | 25.8 | Index only | 148 | 23 |
| Property management | 49 | #96 of 180 | 8 | 3.2 | Index only | 92 | 9 |
| Roofing and gutters | 46 | #167 of 288 | 6 | 2.4 | $10.6M | 125 | 9 |
| Grocery stores | 46 | #301 of 506 | 14 | 5.6 | $10M | 108 | 13 |
| Dentists and orthodontists | 44 | #313 of 526 | 23 | 9.3 | $1.3M | 129 | 17 |
| Convenience stores | 44 | #335 of 529 | 23 | 9.3 | $6.1M | 77 | 9 |
| Child care and preschools | 42 | #303 of 454 | 18 | 7.3 | $753K | 75 | 23 |
| Tire shops | 40 | #296 of 431 | 14 | 5.6 | $1.9M | 76 | 7 |
| Coffee shops and cafes | 39 | #381 of 529 | 24 | 9.7 | $3.6M | 98 | 17 |
| Pet stores | 36 | #171 of 220 | 10 | 4.0 | $2.1M | 47 | Under 3 |
| Grocery and convenience stores | 35 | #416 of 538 | 59 | 23.8 | $2.4M | 70 | 22 |
| Gas stations | 33 | #436 of 536 | 53 | 21.4 | $1.3M | 55 | 32 |
| Electricians | Not scored | Not scored | 4 | 1.6 | $15.9M | 132 | 13 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $1M | 150 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.6 | $10.1M | 81 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 1.6 | $7.3M | 409 | 13 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $8.9M | 65 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.2 | $7.4M | 183 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $20.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $29.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $29.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Red Bluff area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.6M | $1,075 | 112 |
| Gasoline and other fuels | $69.3M | $2,796 | 108 |
| Food away from home | $87.1M | $3,515 | 86 |
| Groceries | $140.3M | $5,659 | 90 |
| Personal care products and services | $22.5M | $908 | 90 |
| Child care and other personal services | $13.6M | $547 | 94 |
| Memberships, classes and admissions | $22.2M | $897 | 91 |
| Medical and dental services | $29.1M | $1,176 | 91 |
| Pets | $21.4M | $862 | 95 |
| Clothing, shoes and related services | $40.3M | $1,626 | 79 |
| Vehicle insurance | $49.2M | $1,985 | 101 |
| Home repairs, maintenance and insurance | $63.5M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $29.5M | $1,192 | 84 |
| Rent and homeowner costs | $409.8M | $16,532 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Red Bluff area
- Population, 2025 estimate
- 64,665−1.7% since 2020
- Households
- 24,788
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 2,949 sq. mi.
- People per square mile
- 22
- Median household income
- $63,784+43.3% vs. 2015–2019, before inflation
- Average household income
- $93,910
- Median home value
- $339,600
- Jobs located here
- 18,377
- Daytime population
- 57,669Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Red Bluff area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Red Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Red Bluff area 1
- Tehama County, CA65,167 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
Questions
How fast is the Red Bluff, CA area growing?
Population estimates put the Red Bluff area at 64,665 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 24,788 households. Median household income rose 43.3% from the 2015–2019 survey, before inflation.
How much do households in the Red Bluff, CA area spend?
Households in the Red Bluff area spend about $409.8M a year on rent and homeowner costs, $140.3M on groceries and $87.1M on food away from home. Set against the U.S., households in the Red Bluff area spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
Which business types have the highest market scores in the Red Bluff, CA area?
The highest Groundwork market scores in the Red Bluff area are for gyms and studios (80); gyms (79); and salons, barbers and spas (72). The Red Bluff area ranks #13 of 535 scored small-town markets for gyms and studios.
How does the Red Bluff, CA area compare with the U.S.?
The median household income in the Red Bluff area is $63,784 a year, 21% below the U.S. median of $80,734. The population fell 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $339,600, against $332,700 for the U.S. For its number of households, the Red Bluff area has the most map listings, relative to the U.S., for pet stores (twice the U.S. rate) and the fewest for clothing and shoe stores (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Red Bluff area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Red Bluff area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in the Red Bluff area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Red Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.