Groundwork

Food and drink · Small-town market · California

Coffee shops and cafes in the Red Bluff, CA area

Competitor counts, household spending and official business counts for coffee shops and cafes in the Red Bluff, CA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #381 of 529 scored small-town markets
#1 of 9 scored small-town markets based in California

Listings
24
12 chain locations (50%)
Official establishments
17
All snack and nonalcoholic beverage bars
Household spending a year
$87.1M
On food away from home · $3,515 a household
Spending per listing
$3.6M
2% below the U.S.
Listings per 10k households
9.7
12% below the U.S.
Population, 2025
64,665
−1.7% since 2020

See the coffee shops and cafes around any address in the Red Bluff area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Red Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Red Bluff area spend about $87.1M a year on food away from home, or $3,515 per household, 14% below the U.S. average. That works out to $3.6M per cafe, 2% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

The Red Bluff area has 24 coffee shops and cafes on map listings as of September 2026. Of those, 12 are chain locations, or 50%, against 39% across the U.S. That comes to 9.7 for every 10,000 households, 12% below the U.S. rate of 11.0.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Red Bluff area was 17 in 2023. That is one for every 1,458 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 5 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $940K has gone to businesses classed as snack and nonalcoholic beverage bars in the Red Bluff area.

Population estimates put the population change in the Red Bluff area from 2020 to 2025 at −1.7%, against +3.1% for the U.S. The Groundwork market score for coffee shops and cafes in the Red Bluff area is 39 (lower middle), #381 of 529 scored small-town markets and #1 of 9 scored small-town markets based in California.

How the Red Bluff area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Red Bluff, CA area compared with California and the U.S.
MeasureRed Bluff areaCaliforniaU.S.
Listings per 10k households9.714.811.0
Spending per listing$3.6M$3.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,4581,0101,518
Official establishment growth, 2019–2023n/a+13.5%+24.3%
Population growth, 2020–2025−1.7%−0.4%+3.1%
Spending per household on food away from home$3,515$4,559$4,070
Median household income$63,784$99,122$80,734
Groundwork market score3932

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17All snack and nonalcoholic beverage bars
Employees, 2023
151
Annual payroll, 2023
$3.8M
One-person businesses, 2023
5All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
2412 chain locations
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$940K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Red Bluff area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Red Bluff area

Population, 2025 estimate
64,665−1.7% since 2020
Households
24,788
Median age
41.4
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
2,949 sq. mi.
People per square mile
22
Median household income
$63,784+43.3% vs. 2015–2019, before inflation
Average household income
$93,910
Median home value
$339,600
Jobs located here
18,377
Daytime population
57,669Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Red Bluff area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Red Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across California

Every California market ranked →

The highest-scoring small-town markets in California for coffee shops and cafes, numbered among those based in California (a market based in another state is listed without a number), with the Red Bluff area marked.

Top small-town markets in California

Small-town markets in California ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Gardnerville Ranchos, NV-CA434219.3$2.2M+0.9%#347 of 529
1Red Bluff, CA39249.7$3.6M−1.7%#381 of 529
2Truckee-Grass Valley, CA376815.9$2.7M−0.4%#403 of 529
3Clearlake, CA363111.5$3.1M−0.6%#419 of 529
4Crescent City, CA291616.8$2.1M−4.4%#475 of 529
5Susanville, CA281111.9$2.9M−13.1%#482 of 529
6Ukiah, CA255415.5$2.4M−3.5%#500 of 529
7Sonora, CA234921.6$1.8M−4.0%#507 of 529
8Eureka-Arcata, CA219517.3$2M−3.4%#514 of 529
9Bishop, CA192126.1$1.5M−4.4%#523 of 529

Other business types in the Red Bluff area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Red Bluff, CA area?

Map listings as of September 2026 show 24 coffee shops and cafes in the Red Bluff area. 12 of them (50%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 17 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 5 one-person businesses have no payroll, by official counts.

How much do households in the Red Bluff, CA area spend on food away from home?

About $87.1M a year, or $3,515 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 24 coffee shops and cafes on map listings, it comes to $3.6M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 24,788 households in the Red Bluff area and national spending patterns by income.

How does the Red Bluff, CA area compare with the U.S. for coffee shops and cafes?

The Red Bluff area has 9.7 coffee shops and cafes per 10,000 households, 12% below the U.S. rate of 11.0. Spending per cafe is $3.6M, 2% below the U.S. figure of $3.7M. The count on map listings matches the U.S. ratio of coffee shops and cafes to household spending. There is one business with payroll in the industry for every 1,458 households, against one for every 1,518 across the U.S.

How fast is the Red Bluff, CA area growing?

Population estimates put the Red Bluff area at 64,665 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 24,788 households. Median household income in the Red Bluff area is $63,784, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Red Bluff area scores 39 for coffee shops and cafes (lower middle), #381 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Red Bluff area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Red Bluff area

Screening a site or an acquisition in the Red Bluff area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Red Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.