Groundwork

Fitness and classes · County · California

Gyms and studios in Nevada County, CA

How Nevada County, CA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #1,710 of 2,088 scored counties
#52 of 55 scored counties in California

Listings
122
6 chain locations (5%)
Official establishments
36
+24.1% since 2019
Household spending a year
$55.8M
On memberships, classes and admissions · $1,303 a household
Spending per listing
$458K
31% below the U.S.
Listings per 10k households
28.5
91% above the U.S.
Population, 2025
101,911
−0.4% since 2020

See the gyms and studios around any address in Nevada County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, Nevada County has a Groundwork market score of 33 (lower middle): #1,710 of 2,088 scored counties and #52 of 55 scored counties in California. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 122 gyms and studios in Nevada County. Chain locations make up 5% of them, against 20% across the U.S. Per 10,000 households, that is 28.5, 91% above the U.S. rate of 14.9.

Households in Nevada County spend about $55.8M a year on memberships, classes and admissions, or $1,303 per household, 32% above the U.S. average. Spread across 122 gyms and studios, that is $458K per location, 31% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Nevada County was 36 in 2023, up 24.1% from 2019. That is one for every 1,191 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $290K have gone to businesses classed as fitness centers and recreation instruction in Nevada County. Population estimates put the population change in Nevada County from 2020 to 2025 at −0.4%, against +3.1% for the U.S.

How Nevada County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Nevada County, CA compared with California and the U.S.
MeasureNevada CountyCaliforniaU.S.
Listings per 10k households28.517.114.9
Spending per listing$458K$837K$662K
Households per official establishment1,1911,2811,641
Official establishment growth, 2019–2023+24.1%+14.7%+8.2%
Population growth, 2020–2025−0.4%−0.4%+3.1%
Spending per household on memberships, classes and admissions$1,303$1,435$983
Median household income$89,882$99,122$80,734
Groundwork market score3360

Official counts and lending

Businesses

Official establishments, 2019 to 2023
29 → 36+24.1% over the period
Employees, 2023
320
Annual payroll, 2023
$6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1226 chain locations
Listings at the U.S. rate for this spending
84The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$290K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Nevada County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Nevada County

Population, 2025 estimate
101,911−0.4% since 2020
Households
42,865
Median age
49.8
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
958 sq. mi.
People per square mile
107
Median household income
$89,882+36.0% vs. 2015–2019, before inflation
Average household income
$124,444
Median home value
$621,800
Jobs located here
31,275
Daytime population
94,590Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Nevada County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across California

Every California market ranked →

The highest-scoring counties in California for gyms and studios, numbered among those based in California, with Nevada County marked.

Top counties in California

Counties in California ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA92207.0$1.4M+8.2%#7 of 2,088
2Madera County, CA845011.0$952K+7.4%#35 of 2,088
3Calaveras County, CA822614.1$823K+2.8%#54 of 2,088
4San Joaquin County, CA8032813.4$942K+5.5%#71 of 2,088
5Amador County, CA792414.9$755K+3.2%#84 of 2,088
6San Benito County, CA782512.2$1.3M+8.6%#86 of 2,088
7Merced County, CA789811.4$796K+5.1%#97 of 2,088
8Colusa County, CA7756.7$1.5M−0.1%#100 of 2,088
9Tulare County, CA7714710.3$950K+2.4%#107 of 2,088
10Tehama County, CA76208.1$1.1M−1.7%#124 of 2,088
52Nevada County, CA3312228.5$458K−0.4%#1,710 of 2,088

Other business types in Nevada County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Nevada County, CA?

Nevada County has 122 gyms and studios on map listings as of September 2026. 6 of them (5%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 36 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 24.1% from 2019.

How much do households in Nevada County, CA spend on memberships, classes and admissions?

About $55.8M a year, or $1,303 per household. That is 32% above the U.S. average (an index of 132, where 100 is the U.S. average). Spread across the 122 gyms and studios on map listings, it comes to $458K per location. It is estimated from the incomes of the 42,865 households in Nevada County and national spending patterns by income.

How does Nevada County, CA compare with the U.S. for gyms and studios?

Nevada County has 28.5 gyms and studios per 10,000 households, 91% above the U.S. rate of 14.9. Spending per location is $458K, 31% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Nevada County would have about 84, against 122 on map listings. There is one business with payroll in the industry for every 1,191 households, against one for every 1,641 across the U.S. The official count rose 24.1% from 2019 to 2023, against +8.2% for the U.S.

How fast is Nevada County, CA growing?

Population estimates put Nevada County at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. Median household income in Nevada County is $89,882, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nevada County scores 33 for gyms and studios (lower middle), #1,710 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nevada County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Nevada County

Screening a site or an acquisition in Nevada County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.