Beauty and personal care · County · California
Salons, barbers and spas in Nevada County, CA
Competitor counts, household spending and official business counts for salons, barbers and spas in Nevada County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #855 of 2,385 scored counties
#22 of 55 scored counties in California
- Listings
- 191
- 24 chain locations (13%)
- Official establishments
- 27
- +3.9% since 2019
- Household spending a year
- $46.7M
- On personal care products and services · $1,089 a household
- Spending per listing
- $244K
- 15% above the U.S.
- Listings per 10k households
- 44.6
- 6% below the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the salons, barbers and spas around any address in Nevada County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 191 salons, barbers and spas in Nevada County. Chain locations make up 13% of them, against 15% across the U.S. That comes to 44.6 for every 10,000 households, 6% below the U.S. rate of 47.2.
At $1,089 per household (8% above the U.S. average), households in Nevada County spend about $46.7M a year on personal care products and services. Spread across 191 salons, barbers and spas, that is $244K per business, 15% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Nevada County was 27 in 2023, up 3.9% from 2019. That is one for every 1,588 households, against one for every 804 across the U.S. Official counts also show 456 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as personal care services in Nevada County.
Population estimates show Nevada County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, Nevada County has a Groundwork market score of 56 (upper middle): #855 of 2,385 scored counties and #22 of 55 scored counties in California.
How Nevada County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nevada County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.6 | 51.4 | 47.2 |
| Spending per listing | $244K | $223K | $213K |
| Households per official establishment | 1,588 | 670 | 804 |
| Official establishment growth, 2019–2023 | +3.9% | +18.8% | +14.1% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,089 | $1,149 | $1,005 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 56 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 27+3.9% over the period
- Employees, 2023
- 134
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 456Businesses with no payroll
- Map listings, September 2026
- 19124 chain locations
- Listings at the U.S. rate for this spending
- 220The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as personal care services in Nevada County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nevada County
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nevada County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Nevada County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 22Nevada County, CA | 56 | 191 | 44.6 | $244K | −0.4% | #855 of 2,385 |
Other business types in Nevada County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons61
- Barbershops76
- Nail salons64
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Nevada County, CA?
Nevada County has 191 salons, barbers and spas on map listings as of September 2026. 24 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 27 businesses with payroll classed as personal care services in 2023, up 3.9% from 2019. Another 456 one-person businesses have no payroll, by official counts.
How much do households in Nevada County, CA spend on personal care products and services?
About $46.7M a year, or $1,089 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 191 salons, barbers and spas on map listings, it comes to $244K per business. It is estimated from the incomes of the 42,865 households in Nevada County and national spending patterns by income.
How does Nevada County, CA compare with the U.S. for salons, barbers and spas?
Nevada County has 44.6 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $244K, 15% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Nevada County would have about 220, against 191 on map listings. There is one business with payroll in the industry for every 1,588 households, against one for every 804 across the U.S. The official count rose 3.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Nevada County, CA growing?
Population estimates put Nevada County at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. Median household income in Nevada County is $89,882, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nevada County scores 56 for salons, barbers and spas (upper middle), #855 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nevada County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Nevada County
Screening a site or an acquisition in Nevada County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nevada County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.