Metro area profile · California
Hanford-Corcoran, CA metro area market data
How the Hanford-Corcoran metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 154,327
- +1.0% since 2020
- Households
- 44,052
- Median household income
- $70,995
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $324,300
- Jobs located here
- 45,618
- Highest market score
- 79
- Pet businesses, #17 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Hanford-Corcoran metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Hanford-Corcoran metro area has an estimated 154,327 people and 44,052 households. Between 2020 and 2025, the population of the Hanford-Corcoran metro area grew 1.0%, slower than the U.S. (+3.1%). Median household income in the Hanford-Corcoran metro area is $70,995, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in the Hanford-Corcoran metro area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in the Hanford-Corcoran metro area, pet businesses (79), veterinarians (77) and real estate agents and brokers (76) have the highest Groundwork market scores. For pet businesses, that ranks #17 of 387 scored metro areas.
The Hanford-Corcoran metro area is made up of one county, Kings County. Against the U.S., map listings per household run highest for grocery stores (97% above the U.S. rate) and lowest for real estate agents and brokers (53% below the U.S. rate).
All 56 business types in the Hanford-Corcoran metro area
Highest Groundwork market score first. Each score compares the Hanford-Corcoran metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 79 | #17 of 387 | 25 | 5.7 | $1.6M | 180 | 14 |
| Veterinarians | 77 | #28 of 384 | 10 | 2.3 | $3.9M | 145 | 7 |
| Real estate agents and brokers | 76 | #16 of 387 | 64 | 14.5 | Index only | 214 | 22 |
| Chiropractors | 76 | #18 of 386 | 9 | 2.0 | $5.9M | 247 | 4 |
| Hair salons | 74 | #15 of 387 | 74 | 16.8 | $560K | 130 | 9 |
| Physical therapy | 74 | #30 of 386 | 13 | 3.0 | $4.1M | 170 | 9 |
| Yoga, Pilates and fitness studios | 73 | #24 of 347 | 5 | 1.1 | $8.3M | 203 | 10 |
| Real estate | 72 | #30 of 387 | 85 | 19.3 | Index only | 203 | 58 |
| Pet grooming and boarding | 71 | #46 of 386 | 11 | 2.5 | $3.6M | 141 | 7 |
| Mortgage brokers and lenders | 70 | #32 of 373 | 8 | 1.8 | Index only | 240 | 5 |
| Home repair trades | 70 | #35 of 387 | 28 | 6.4 | $4.2M | 171 | 48 |
| Lawn, cleaning and pest control | 70 | #57 of 387 | 20 | 4.5 | $2.7M | 161 | 33 |
| Gyms, studios and classes | 69 | #40 of 387 | 52 | 11.8 | $794K | 120 | 18 |
| Salons, barbers and spas | 68 | #38 of 387 | 159 | 36.1 | $261K | 123 | 22 |
| Spas and skin care | 68 | #46 of 387 | 35 | 7.9 | $1.2M | 135 | 3 |
| Landscaping and lawn care | 68 | #83 of 385 | 10 | 2.3 | $5.4M | 184 | 20 |
| Gyms | 67 | #55 of 387 | 28 | 6.4 | $1.5M | 113 | 10 |
| Insurance agencies | 64 | #108 of 387 | 55 | 12.5 | $1.6M | 128 | 29 |
| Collision repair and body shops | 62 | #111 of 381 | 10 | 2.3 | $4.8M | 155 | 13 |
| Martial arts and dance studios | 61 | #90 of 387 | 19 | 4.3 | $2.2M | 108 | 8 |
| House cleaning | 61 | #90 of 375 | 7 | 1.6 | $7.7M | 121 | 13 |
| HVAC and plumbing | 60 | #112 of 387 | 23 | 5.2 | $5.1M | 107 | 25 |
| Doctors, dentists and clinics | 58 | #125 of 387 | 299 | 67.9 | $178K | 117 | 130 |
| Clothing and shoe stores | 56 | #162 of 387 | 47 | 10.7 | $1.6M | 123 | 24 |
| Sit-down restaurants | 54 | #161 of 387 | 237 | 53.8 | $679K | 102 | 46 |
| Property management | 52 | #163 of 374 | 11 | 2.5 | Index only | 122 | 25 |
| Dentists and orthodontists | 52 | #177 of 387 | 46 | 10.4 | $1.2M | 118 | 37 |
| Car washes and detailing | 52 | #178 of 387 | 18 | 4.1 | $2.7M | 105 | 9 |
| Restaurants and cafes | 49 | #195 of 387 | 413 | 93.8 | $390K | 105 | 191 |
| Child care and preschools | 49 | #202 of 387 | 30 | 6.8 | $837K | 84 | 23 |
| Primary care and pediatrics | 47 | #223 of 387 | 27 | 6.1 | $2M | 111 | 69 |
| Clothing, shoes and laundry | 47 | #225 of 387 | 80 | 18.2 | $919K | 104 | 27 |
| Barbershops | 45 | #245 of 387 | 22 | 5.0 | $1.9M | 100 | Under 3 |
| Auto repair shops | 44 | #256 of 387 | 119 | 27.0 | $402K | 90 | 47 |
| Auto repair and car care | 43 | #254 of 387 | 190 | 43.1 | $252K | 94 | 73 |
| Funeral homes | 41 | #242 of 377 | 9 | 2.0 | $661K | 97 | Under 3 |
| Coffee shops and cafes | 41 | #267 of 387 | 40 | 9.1 | $4M | 109 | 31 |
| Nail salons | 40 | #293 of 387 | 24 | 5.4 | $1.7M | 103 | 10 |
| Gas stations | 37 | #286 of 387 | 71 | 16.1 | $1.8M | 73 | 41 |
| Pizza | 36 | #296 of 387 | 31 | 7.0 | $5.2M | 102 | 113 |
| Tire shops | 35 | #291 of 386 | 24 | 5.4 | $2M | 80 | 11 |
| Optometrists and eye care | 35 | #311 of 386 | 19 | 4.3 | $2.8M | 89 | 8 |
| Bakeries and dessert shops | 32 | #323 of 387 | 45 | 10.2 | $3.6M | 86 | 31 |
| Fast food and sandwich shops | 30 | #309 of 387 | 61 | 13.8 | $2.6M | 86 | 113 |
| Convenience stores | 27 | #332 of 387 | 43 | 9.8 | $5.9M | 76 | 18 |
| Grocery and convenience stores | 15 | #377 of 387 | 121 | 27.5 | $2.1M | 62 | 61 |
| Laundromats | 14 | #356 of 364 | 9 | 2.0 | $8.2M | 65 | Under 3 |
| Grocery stores | 12 | #385 of 387 | 59 | 13.4 | $4.3M | 47 | 43 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $18.4M | 117 | 3 |
| Pest control | Not scored | Not scored | 3 | 0.7 | $18M | 176 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 0.7 | $13.2M | 291 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.7 | $38.9M | 460 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.5 | $58.3M | Too few | 23 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $23.9M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $53.2M | Too few | 3 |
Household spending in the Hanford-Corcoran metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.8M | $1,085 | 113 |
| Gasoline and other fuels | $124.3M | $2,822 | 109 |
| Food away from home | $160.9M | $3,652 | 90 |
| Groceries | $255.8M | $5,807 | 92 |
| Personal care products and services | $41.5M | $941 | 94 |
| Child care and other personal services | $25.1M | $570 | 98 |
| Memberships, classes and admissions | $41.3M | $937 | 95 |
| Medical and dental services | $53.2M | $1,208 | 94 |
| Pets | $39.5M | $896 | 99 |
| Clothing, shoes and related services | $73.5M | $1,669 | 81 |
| Vehicle insurance | $88.1M | $2,001 | 102 |
| Home repairs, maintenance and insurance | $116.6M | $2,647 | 88 |
| Lawn care, cleaning and other household services | $54M | $1,225 | 87 |
| Rent and homeowner costs | $747.8M | $16,976 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hanford-Corcoran metro area
- Population, 2025 estimate
- 154,327+1.0% since 2020
- Households
- 44,052
- Median age
- 32.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.0
- Land area
- 1,391 sq. mi.
- People per square mile
- 110
- Median household income
- $70,995+22.7% vs. 2015–2019, before inflation
- Average household income
- $89,359
- Median home value
- $324,300
- Jobs located here
- 45,618
- Daytime population
- 145,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hanford-Corcoran metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hanford-Corcoran metro area 1
- Kings County, CA153,298 people
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Questions
How fast is the Hanford-Corcoran, CA metro area growing?
Population estimates put the Hanford-Corcoran metro area at 154,327 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 44,052 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in the Hanford-Corcoran, CA metro area spend?
Households in the Hanford-Corcoran metro area spend about $747.8M a year on rent and homeowner costs, $255.8M on groceries and $160.9M on food away from home. Set against the U.S., households in the Hanford-Corcoran metro area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in the Hanford-Corcoran, CA metro area?
The highest Groundwork market scores in the Hanford-Corcoran metro area are for pet businesses (79), veterinarians (77) and real estate agents and brokers (76). The Hanford-Corcoran metro area ranks #17 of 387 scored metro areas for pet businesses.
How does the Hanford-Corcoran, CA metro area compare with the U.S.?
The median household income in the Hanford-Corcoran metro area is $70,995 a year, 12% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $324,300, against $332,700 for the U.S. For its number of households, the Hanford-Corcoran metro area has the most map listings, relative to the U.S., for grocery stores (97% above the U.S. rate) and the fewest for real estate agents and brokers (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Hanford-Corcoran metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hanford-Corcoran metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Hanford-Corcoran metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hanford-Corcoran metro area. Signed out, you see a blurred preview; on an account, each report is one action.
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Figures are estimates for research only. Not investment or real estate advice.