County profile · California
Kings County, CA market data
How Kings County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 154,327
- +1.0% since 2020
- Households
- 44,052
- Median household income
- $70,995
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $324,300
- Jobs located here
- 45,618
- Highest market score
- 79
- Pet businesses, #79 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Kings County by name and distance, and the households and spending within reach. Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kings County has an estimated 154,327 people and 44,052 households. Population estimates show Kings County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Kings County is $70,995, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in Kings County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in Kings County, pet businesses (79), veterinarians (78) and chiropractors (76) have the highest Groundwork market scores. For pet businesses, that ranks #79 of 2,200 scored counties.
Kings County is part of the Hanford-Corcoran metro area. Against the U.S., map listings per household run highest for grocery stores (97% above the U.S. rate) and lowest for real estate agents and brokers (53% below the U.S. rate).
All 56 business types in Kings County
Highest Groundwork market score first. Each score compares Kings County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 79 | #79 of 2,200 | 25 | 5.7 | $1.6M | 180 | 14 |
| Veterinarians | 78 | #119 of 1,485 | 10 | 2.3 | $3.9M | 145 | 7 |
| Chiropractors | 76 | #109 of 1,490 | 9 | 2.0 | $5.9M | 247 | 4 |
| Pet grooming and boarding | 73 | #151 of 1,461 | 11 | 2.5 | $3.6M | 141 | 7 |
| Physical therapy | 72 | #184 of 1,422 | 13 | 3.0 | $4.1M | 170 | 9 |
| Hair salons | 72 | #242 of 2,339 | 74 | 16.8 | $560K | 130 | 9 |
| Yoga, Pilates and fitness studios | 71 | #72 of 777 | 5 | 1.1 | $8.3M | 203 | 10 |
| Mortgage brokers and lenders | 71 | #102 of 887 | 8 | 1.8 | Index only | 240 | 5 |
| Home repair trades | 71 | #176 of 2,057 | 28 | 6.4 | $4.2M | 171 | 48 |
| Real estate agents and brokers | 70 | #213 of 2,176 | 64 | 14.5 | Index only | 214 | 22 |
| Landscaping and lawn care | 70 | #241 of 1,493 | 10 | 2.3 | $5.4M | 184 | 20 |
| Lawn, cleaning and pest control | 69 | #244 of 1,771 | 20 | 4.5 | $2.7M | 161 | 33 |
| Gyms | 69 | #251 of 1,792 | 28 | 6.4 | $1.5M | 113 | 10 |
| Collision repair and body shops | 65 | #311 of 1,327 | 10 | 2.3 | $4.8M | 155 | 13 |
| Spas and skin care | 65 | #373 of 1,769 | 35 | 7.9 | $1.2M | 135 | 3 |
| Martial arts and dance studios | 64 | #288 of 1,334 | 19 | 4.3 | $2.2M | 108 | 8 |
| Gyms, studios and classes | 64 | #452 of 2,088 | 52 | 11.8 | $794K | 120 | 18 |
| HVAC and plumbing | 62 | #426 of 1,707 | 23 | 5.2 | $5.1M | 107 | 25 |
| House cleaning | 61 | #218 of 847 | 7 | 1.6 | $7.7M | 121 | 13 |
| Real estate | 61 | #540 of 2,229 | 85 | 19.3 | Index only | 203 | 58 |
| Salons, barbers and spas | 59 | #713 of 2,385 | 159 | 36.1 | $261K | 123 | 22 |
| Insurance agencies | 58 | #848 of 2,272 | 55 | 12.5 | $1.6M | 128 | 29 |
| Sit-down restaurants | 57 | #875 of 2,405 | 237 | 53.8 | $679K | 102 | 46 |
| Child care and preschools | 55 | #693 of 1,611 | 30 | 6.8 | $837K | 84 | 23 |
| Car washes and detailing | 54 | #625 of 1,451 | 18 | 4.1 | $2.7M | 105 | 9 |
| Property management | 51 | #417 of 910 | 11 | 2.5 | Index only | 122 | 25 |
| Funeral homes | 51 | #676 of 1,472 | 9 | 2.0 | $661K | 97 | Under 3 |
| Gas stations | 49 | #1,230 of 2,358 | 71 | 16.1 | $1.8M | 73 | 41 |
| Primary care and pediatrics | 48 | #893 of 1,656 | 27 | 6.1 | $2M | 111 | 69 |
| Restaurants and cafes | 48 | #1,269 of 2,405 | 413 | 93.8 | $390K | 105 | 191 |
| Auto repair shops | 48 | #1,303 of 2,378 | 119 | 27.0 | $402K | 90 | 47 |
| Barbershops | 47 | #780 of 1,356 | 22 | 5.0 | $1.9M | 100 | Under 3 |
| Clothing and shoe stores | 47 | #1,149 of 2,087 | 47 | 10.7 | $1.6M | 123 | 24 |
| Nail salons | 46 | #808 of 1,328 | 24 | 5.4 | $1.7M | 103 | 10 |
| Pizza | 46 | #1,171 of 2,090 | 31 | 7.0 | $5.2M | 102 | 113 |
| Auto repair and car care | 46 | #1,387 of 2,401 | 190 | 43.1 | $252K | 94 | 73 |
| Optometrists and eye care | 45 | #793 of 1,302 | 19 | 4.3 | $2.8M | 89 | 8 |
| Coffee shops and cafes | 45 | #1,200 of 2,063 | 40 | 9.1 | $4M | 109 | 31 |
| Convenience stores | 45 | #1,297 of 2,261 | 43 | 9.8 | $5.9M | 76 | 18 |
| Tire shops | 44 | #933 of 1,530 | 24 | 5.4 | $2M | 80 | 11 |
| Dentists and orthodontists | 44 | #1,158 of 1,886 | 46 | 10.4 | $1.2M | 118 | 37 |
| Doctors, dentists and clinics | 41 | #1,625 of 2,394 | 299 | 67.9 | $178K | 117 | 130 |
| Clothing, shoes and laundry | 40 | #1,507 of 2,210 | 80 | 18.2 | $919K | 104 | 27 |
| Fast food and sandwich shops | 38 | #1,563 of 2,222 | 61 | 13.8 | $2.6M | 86 | 113 |
| Bakeries and dessert shops | 37 | #1,403 of 1,889 | 45 | 10.2 | $3.6M | 86 | 31 |
| Grocery and convenience stores | 30 | #1,950 of 2,402 | 121 | 27.5 | $2.1M | 62 | 61 |
| Laundromats | 23 | #685 of 785 | 9 | 2.0 | $8.2M | 65 | Under 3 |
| Grocery stores | 22 | #1,849 of 2,070 | 59 | 13.4 | $4.3M | 47 | 43 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $18.4M | 117 | 3 |
| Pest control | Not scored | Not scored | 3 | 0.7 | $18M | 176 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 0.7 | $13.2M | 291 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.7 | $38.9M | 460 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.5 | $58.3M | Too few | 23 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $23.9M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $53.2M | Too few | 3 |
Household spending in Kings County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.8M | $1,085 | 113 |
| Gasoline and other fuels | $124.3M | $2,822 | 109 |
| Food away from home | $160.9M | $3,652 | 90 |
| Groceries | $255.8M | $5,807 | 92 |
| Personal care products and services | $41.5M | $941 | 94 |
| Child care and other personal services | $25.1M | $570 | 98 |
| Memberships, classes and admissions | $41.3M | $937 | 95 |
| Medical and dental services | $53.2M | $1,208 | 94 |
| Pets | $39.5M | $896 | 99 |
| Clothing, shoes and related services | $73.5M | $1,669 | 81 |
| Vehicle insurance | $88.1M | $2,001 | 102 |
| Home repairs, maintenance and insurance | $116.6M | $2,647 | 88 |
| Lawn care, cleaning and other household services | $54M | $1,225 | 87 |
| Rent and homeowner costs | $747.8M | $16,976 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kings County
- Population, 2025 estimate
- 154,327+1.0% since 2020
- Households
- 44,052
- Median age
- 32.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.0
- Land area
- 1,391 sq. mi.
- People per square mile
- 110
- Median household income
- $70,995+22.7% vs. 2015–2019, before inflation
- Average household income
- $89,359
- Median home value
- $324,300
- Jobs located here
- 45,618
- Daytime population
- 145,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Kings County, CA growing?
Population estimates put Kings County at 154,327 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 44,052 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in Kings County, CA spend?
Households in Kings County spend about $747.8M a year on rent and homeowner costs, $255.8M on groceries and $160.9M on food away from home. Set against the U.S., households in Kings County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in Kings County, CA?
The highest Groundwork market scores in Kings County are for pet businesses (79), veterinarians (78) and chiropractors (76). Kings County ranks #79 of 2,200 scored counties for pet businesses.
How does Kings County, CA compare with the U.S.?
The median household income in Kings County is $70,995 a year, 12% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $324,300, against $332,700 for the U.S. For its number of households, Kings County has the most map listings, relative to the U.S., for grocery stores (97% above the U.S. rate) and the fewest for real estate agents and brokers (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Kings County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kings County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.