County profile · California
Madera County, CA market data
How Madera County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 167,927
- +7.4% since 2020
- Households
- 45,379
- Median household income
- $76,627
- +33.1% vs. 2015–2019, before inflation
- Median home value
- $393,200
- Jobs located here
- 52,879
- Highest market score
- 89
- Martial arts and dance studios, #7 of 1,334 scored counties
A site report maps the competitors on map listings around any address in Madera County by name and distance, and the households and spending within reach. Or open the report at the center of Madera County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madera County has an estimated 167,927 people and 45,379 households. Population estimates show Madera County grew 7.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Madera County is $76,627, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
Relative to the U.S., household spending in Madera County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Of the business types scored in Madera County, martial arts and dance studios (89), car washes and detailers (89) and hair salons (89) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #7 of 1,334 scored counties.
Madera County is part of the Fresno metro area. Against the U.S., map listings per household run highest for pest control companies (2.4 times the U.S. rate) and lowest for chiropractors (59% below the U.S. rate).
All 56 business types in Madera County
Highest Groundwork market score first. Each score compares Madera County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 89 | #7 of 1,334 | 13 | 2.9 | $3.7M | 181 | 6 |
| Car washes and detailing | 89 | #14 of 1,451 | 15 | 3.3 | $3.6M | 145 | 5 |
| Hair salons | 89 | #17 of 2,339 | 65 | 14.3 | $687K | 160 | 8 |
| Chiropractors | 87 | #10 of 1,490 | 10 | 2.2 | $5.7M | 240 | 4 |
| Spas and skin care | 86 | #30 of 1,769 | 27 | 5.9 | $1.7M | 189 | 3 |
| Physical therapy | 85 | #18 of 1,422 | 14 | 3.1 | $4.1M | 171 | 7 |
| Pet grooming and boarding | 85 | #23 of 1,461 | 16 | 3.5 | $2.7M | 106 | 4 |
| Gyms, studios and classes | 84 | #35 of 2,088 | 50 | 11.0 | $952K | 144 | 13 |
| Gyms | 82 | #51 of 1,792 | 35 | 7.7 | $1.4M | 104 | 7 |
| Veterinarians | 82 | #60 of 1,485 | 9 | 2.0 | $4.8M | 176 | 12 |
| Funeral homes | 81 | #59 of 1,472 | 6 | 1.3 | $1.2M | 182 | 6 |
| Pet businesses | 80 | #75 of 2,200 | 47 | 10.4 | $919K | 105 | 19 |
| Optometrists and eye care | 79 | #68 of 1,302 | 13 | 2.9 | $4.4M | 141 | 6 |
| Collision repair and body shops | 79 | #83 of 1,327 | 15 | 3.3 | $3.6M | 118 | 10 |
| Landscaping and lawn care | 76 | #115 of 1,493 | 13 | 2.9 | $4.5M | 153 | 31 |
| Primary care and pediatrics | 76 | #135 of 1,656 | 19 | 4.2 | $3M | 170 | 47 |
| Child care and preschools | 76 | #143 of 1,611 | 23 | 5.1 | $1.3M | 126 | 26 |
| Salons, barbers and spas | 76 | #154 of 2,385 | 148 | 32.6 | $302K | 142 | 23 |
| House cleaning | 72 | #89 of 847 | 7 | 1.5 | $8.3M | 130 | 18 |
| Convenience stores | 71 | #411 of 2,261 | 38 | 8.4 | $7.1M | 90 | 10 |
| Pet stores | 69 | #188 of 974 | 11 | 2.4 | $3.9M | 87 | 3 |
| Doctors, dentists and clinics | 69 | #378 of 2,394 | 194 | 42.8 | $296K | 194 | 108 |
| Home repair trades | 67 | #286 of 2,057 | 34 | 7.5 | $3.7M | 152 | 104 |
| Auto repair shops | 67 | #476 of 2,378 | 115 | 25.3 | $476K | 107 | 51 |
| HVAC and plumbing | 66 | #291 of 1,707 | 20 | 4.4 | $6.3M | 132 | 50 |
| Clothing and shoe stores | 66 | #495 of 2,087 | 43 | 9.5 | $1.9M | 146 | 21 |
| Real estate agents and brokers | 65 | #370 of 2,176 | 105 | 23.1 | Index only | 140 | 32 |
| Mortgage brokers and lenders | 64 | #188 of 887 | 14 | 3.1 | Index only | 146 | 11 |
| Nail salons | 64 | #301 of 1,328 | 21 | 4.6 | $2.1M | 127 | 11 |
| Sit-down restaurants | 64 | #590 of 2,405 | 247 | 54.4 | $705K | 106 | 66 |
| Auto repair and car care | 64 | #591 of 2,401 | 192 | 42.3 | $285K | 106 | 79 |
| Insurance agencies | 63 | #707 of 2,272 | 65 | 14.3 | $1.5M | 121 | 36 |
| Coffee shops and cafes | 61 | #562 of 2,063 | 36 | 7.9 | $4.8M | 131 | 36 |
| Clothing, shoes and laundry | 61 | #678 of 2,210 | 66 | 14.5 | $1.2M | 137 | 27 |
| Electricians | 60 | #356 of 1,160 | 10 | 2.2 | $12.6M | 105 | 41 |
| Tire shops | 60 | #529 of 1,530 | 23 | 5.1 | $2.4M | 95 | 13 |
| Lawn, cleaning and pest control | 58 | #564 of 1,771 | 35 | 7.7 | $1.7M | 99 | 68 |
| Restaurants and cafes | 58 | #849 of 2,405 | 450 | 99.2 | $387K | 104 | 201 |
| Gas stations | 58 | #852 of 2,358 | 86 | 19.0 | $1.6M | 68 | 50 |
| Property management | 56 | #343 of 910 | 12 | 2.6 | Index only | 120 | 43 |
| Real estate | 56 | #787 of 2,229 | 132 | 29.1 | Index only | 140 | 94 |
| Pizza | 56 | #798 of 2,090 | 40 | 8.8 | $4.4M | 86 | 97 |
| Barbershops | 52 | #662 of 1,356 | 33 | 7.3 | $1.4M | 72 | Under 3 |
| Bakeries and dessert shops | 51 | #901 of 1,889 | 42 | 9.3 | $4.1M | 100 | 39 |
| Fast food and sandwich shops | 49 | #1,197 of 2,222 | 73 | 16.1 | $2.4M | 78 | 97 |
| Dentists and orthodontists | 48 | #1,019 of 1,886 | 55 | 12.1 | $1M | 106 | 44 |
| Grocery and convenience stores | 48 | #1,299 of 2,402 | 118 | 26.0 | $2.3M | 68 | 41 |
| Laundromats | 44 | #467 of 785 | 10 | 2.2 | $8M | 64 | 3 |
| Grocery stores | 40 | #1,376 of 2,070 | 51 | 11.2 | $5.3M | 57 | 31 |
| Pest control | 23 | #651 of 699 | 15 | 3.3 | $3.9M | 38 | 19 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $19.9M | 127 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 0.9 | $31.4M | 372 | 13 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $18.2M | 133 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.4 | $23.8M | Too few | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Madera County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $54.7M | $1,206 | 126 |
| Gasoline and other fuels | $139.7M | $3,079 | 119 |
| Food away from home | $174.2M | $3,838 | 94 |
| Groceries | $270.2M | $5,953 | 94 |
| Personal care products and services | $44.6M | $984 | 98 |
| Child care and other personal services | $29.1M | $640 | 110 |
| Memberships, classes and admissions | $47.6M | $1,048 | 107 |
| Medical and dental services | $57.4M | $1,265 | 98 |
| Pets | $43.2M | $952 | 105 |
| Clothing, shoes and related services | $79.8M | $1,758 | 86 |
| Vehicle insurance | $98.8M | $2,176 | 111 |
| Home repairs, maintenance and insurance | $125.7M | $2,770 | 92 |
| Lawn care, cleaning and other household services | $58.2M | $1,282 | 91 |
| Rent and homeowner costs | $799M | $17,607 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madera County
- Population, 2025 estimate
- 167,927+7.4% since 2020
- Households
- 45,379
- Median age
- 35.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.2
- Land area
- 2,137 sq. mi.
- People per square mile
- 75
- Median household income
- $76,627+33.1% vs. 2015–2019, before inflation
- Average household income
- $100,809
- Median home value
- $393,200
- Jobs located here
- 52,879
- Daytime population
- 154,268Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madera County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madera County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Madera County, CA growing?
Population estimates put Madera County at 167,927 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 45,379 households. Median household income rose 33.1% from the 2015–2019 survey, before inflation.
How much do households in Madera County, CA spend?
Households in Madera County spend about $799M a year on rent and homeowner costs, $270.2M on groceries and $174.2M on food away from home. Set against the U.S., households in Madera County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
Which business types have the highest market scores in Madera County, CA?
The highest Groundwork market scores in Madera County are for martial arts and dance studios (89), car washes and detailers (89) and hair salons (89). Madera County ranks #7 of 1,334 scored counties for martial arts and dance studios.
How does Madera County, CA compare with the U.S.?
The median household income in Madera County is $76,627 a year, 5% below the U.S. median of $80,734. The population rose 7.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $393,200, against $332,700 for the U.S. For its number of households, Madera County has the most map listings, relative to the U.S., for pest control companies (2.4 times the U.S. rate) and the fewest for chiropractors (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Madera County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madera County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madera County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madera County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.