Groundwork

Clothing and laundry · Metro area · Virginia

Dry cleaners in the Harrisonburg, VA metro area

How the Harrisonburg, VA metro area compares with other metro areas and the U.S. for dry cleaners: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
2 chain locations (67%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$92.8M
On clothing, shoes and related services · $1,853 a household
Spending per listing
$30.9M
97% above the U.S.
Listings per 10k households
0.6
54% below the U.S.
Population, 2025
140,155
+3.5% since 2020

See the dry cleaners around any address in the Harrisonburg metro area

The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 dry cleaners in the Harrisonburg metro area. That comes to 0.6 for every 10,000 households, 54% below the U.S. rate of 1.3.

Household spending on clothing, shoes and related services in the Harrisonburg metro area comes to about $92.8M a year: $1,853 per household, 10% below the U.S. average. That works out to $30.9M per shop, 97% above the U.S. figure of $15.7M. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in the Harrisonburg metro area classed as dry cleaning and laundry services. That is one for every 12,512 households, against one for every 8,177 across the U.S.

Between 2020 and 2025, the population of the Harrisonburg metro area grew 3.5%, in step with the U.S. (+3.1%). With 3 dry cleaners on map listings, the Harrisonburg metro area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Harrisonburg metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dry cleaners in Harrisonburg, VA metro area compared with Virginia and the U.S.
MeasureHarrisonburg metro areaVirginiaU.S.
Listings per 10k households0.61.21.3
Spending per listing$30.9M$17.5M$15.7M
Households per official establishment12,5126,6528,177
Official establishment growth, 2019–2023n/a−21.5%−18.7%
Population growth, 2020–2025+3.5%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,853$2,176$2,055
Median household income$75,065$93,170$80,734
Groundwork market scoreNot scored47

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
10
Annual payroll, 2023
$229K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
32 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as dry cleaning and laundry services in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Harrisonburg metro area

Population, 2025 estimate
140,155+3.5% since 2020
Households
50,046
Median age
37.3
Homes lived in by their owners
63%
Vehicles per household
2.2
Land area
867 sq. mi.
People per square mile
158
Median household income
$75,065+32.9% vs. 2015–2019, before inflation
Average household income
$97,373
Median home value
$309,300
Jobs located here
66,301
Daytime population
138,028Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Harrisonburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.

Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Dry cleaners across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for dry cleaners, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for dry cleaners by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Charlottesville, VA7170.8$28M+3.1%#27 of 272
Kingsport-Bristol, TN-VA57100.8$22M+2.3%#101 of 272
2Roanoke, VA54131.0$18.4M+0.4%#123 of 272
3Winchester, VA-WV5271.3$16M+6.5%#140 of 272
4Richmond, VA47701.3$15.8M+5.5%#161 of 272
5Virginia Beach-Chesapeake-Norfolk, VA-NC42821.2$17.2M+0.9%#177 of 272
Washington-Arlington-Alexandria, DC-VA-MD-WV404171.8$14.5M+3.3%#187 of 272
Harrisonburg, VANot scored30.6$30.9M+3.5%

Other business types in the Harrisonburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many dry cleaners are in the Harrisonburg, VA metro area?

The Harrisonburg metro area has 3 dry cleaners on map listings as of September 2026. The listings count dry cleaners. Official counts show 4 businesses with payroll classed as dry cleaning and laundry services in 2023.

How much do households in the Harrisonburg, VA metro area spend on clothing, shoes and related services?

About $92.8M a year, or $1,853 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 3 dry cleaners on map listings, it comes to $30.9M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.

How does the Harrisonburg, VA metro area compare with the U.S. for dry cleaners?

The Harrisonburg metro area has 0.6 dry cleaners per 10,000 households, 54% below the U.S. rate of 1.3. Spending per shop is $30.9M, 97% above the U.S. figure of $15.7M. At the national ratio of dry cleaners to household spending, the Harrisonburg metro area would have about 6, against 3 on map listings. There is one business with payroll in the industry for every 12,512 households, against one for every 8,177 across the U.S.

How fast is the Harrisonburg, VA metro area growing?

Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area has no market score for dry cleaners: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dry cleaners · All 56 business types in the Harrisonburg metro area

Screening a site or an acquisition in the Harrisonburg metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.