Groundwork

Health care · Metro area · Virginia

Primary care and pediatric clinics in the Harrisonburg, VA metro area

How the Harrisonburg, VA metro area compares with other metro areas and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #264 of 387 scored metro areas
#6 of 9 scored metro areas based in Virginia

Listings
36
4 chain locations (11%)
Official establishments
74
−18.7% since 2019
Household spending a year
$55M
On medical and dental services · $1,099 a household
Spending per listing
$1.5M
14% below the U.S.
Listings per 10k households
7.2
In line with the U.S.
Population, 2025
140,155
+3.5% since 2020

See the primary care and pediatric clinics around any address in the Harrisonburg metro area

The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 36 primary care and pediatric clinics in the Harrisonburg metro area. Of those, 4 are chain locations, or 11%, against 9% across the U.S. That comes to 7.2 for every 10,000 households, in line with the U.S. rate of 7.2.

At $1,099 per household (15% below the U.S. average), households in the Harrisonburg metro area spend about $55M a year on medical and dental services. That is about $1.5M of household spending for each clinic on map listings, 14% below the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.

Official counts show 74 businesses with payroll classed as offices of physicians in the Harrisonburg metro area in 2023, down 18.7% from 2019. That is one for every 676 households, against one for every 593 across the U.S. Official counts also show 53 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $2M have gone to businesses classed as offices of physicians in the Harrisonburg metro area.

Population estimates put the population change in the Harrisonburg metro area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Harrisonburg metro area scores 41 (lower middle) on the Groundwork market score for primary care and pediatric clinics, ranking #264 of 387 scored metro areas and #6 of 9 scored metro areas based in Virginia.

How the Harrisonburg metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Primary care and pediatrics in Harrisonburg, VA metro area compared with Virginia and the U.S.
MeasureHarrisonburg metro areaVirginiaU.S.
Listings per 10k households7.26.97.2
Spending per listing$1.5M$1.8M$1.8M
Households per official establishment676656593
Official establishment growth, 2019–2023−18.7%−2.9%−2.2%
Population growth, 2020–2025+3.5%+2.8%+3.1%
Spending per household on medical and dental services$1,099$1,264$1,288
Median household income$75,065$93,170$80,734
Groundwork market score4145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
74−18.7% over the period
Employees, 2023
989
Annual payroll, 2023
$124.8M
One-person businesses, 2023
53Businesses with no payroll
Map listings, September 2026
364 chain locations
Listings at the U.S. rate for this spending
31The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$2M

SBA-backed loans to businesses classed as offices of physicians in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Harrisonburg metro area

Population, 2025 estimate
140,155+3.5% since 2020
Households
50,046
Median age
37.3
Homes lived in by their owners
63%
Vehicles per household
2.2
Land area
867 sq. mi.
People per square mile
158
Median household income
$75,065+32.9% vs. 2015–2019, before inflation
Average household income
$97,373
Median home value
$309,300
Jobs located here
66,301
Daytime population
138,028Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Harrisonburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.

Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Primary care and pediatrics across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for primary care and pediatric clinics, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for primary care and pediatric clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lynchburg, VA67363.5$3M+2.9%#72 of 387
2Staunton-Stuarts Draft, VA65244.6$2.3M+3.2%#87 of 387
3Richmond, VA593075.8$2.1M+5.5%#129 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV561,8237.7$1.9M+3.3%#145 of 387
4Winchester, VA-WV54315.6$2.1M+6.5%#161 of 387
5Charlottesville, VA48657.2$1.8M+3.1%#217 of 387
6Harrisonburg, VA41367.2$1.5M+3.5%#264 of 387
7Virginia Beach-Chesapeake-Norfolk, VA-NC405577.9$1.5M+0.9%#269 of 387
Kingsport-Bristol, TN-VA29816.2$1.6M+2.3%#333 of 387
8Roanoke, VA261158.7$1.2M+0.4%#347 of 387

Other business types in the Harrisonburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many primary care and pediatric clinics are in the Harrisonburg, VA metro area?

There are 36 primary care and pediatric clinics on map listings in the Harrisonburg metro area as of September 2026. 4 of them (11%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 74 businesses with payroll classed as offices of physicians in 2023, down 18.7% from 2019. Another 53 one-person businesses have no payroll, by official counts.

How much do households in the Harrisonburg, VA metro area spend on medical and dental services?

About $55M a year, or $1,099 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 36 primary care and pediatric clinics on map listings, it comes to $1.5M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.

How does the Harrisonburg, VA metro area compare with the U.S. for primary care and pediatric clinics?

The Harrisonburg metro area has 7.2 primary care and pediatric clinics per 10,000 households, in line with the U.S. rate of 7.2. Spending per clinic is $1.5M, 14% below the U.S. figure of $1.8M. At the national ratio of primary care and pediatric clinics to household spending, the Harrisonburg metro area would have about 31, against 36 on map listings. There is one business with payroll in the industry for every 676 households, against one for every 593 across the U.S. The official count fell 18.7% from 2019 to 2023, against −2.2% for the U.S.

How fast is the Harrisonburg, VA metro area growing?

Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area scores 41 for primary care and pediatric clinics (lower middle), #264 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Harrisonburg metro area

Screening a site or an acquisition in the Harrisonburg metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.