Clothing and laundry · Metro area · Virginia
Laundromats in the Harrisonburg, VA metro area
Competitor counts, household spending and official business counts for laundromats in the Harrisonburg, VA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #233 of 364 scored metro areas
#7 of 9 scored metro areas based in Virginia
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $92.8M
- On clothing, shoes and related services · $1,853 a household
- Spending per listing
- $13.3M
- 6% above the U.S.
- Listings per 10k households
- 1.4
- 13% below the U.S.
- Population, 2025
- 140,155
- +3.5% since 2020
See the laundromats around any address in the Harrisonburg metro area
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 laundromats in the Harrisonburg metro area. None of them are chain locations, against 19% across the U.S. That comes to 1.4 for every 10,000 households, 13% below the U.S. rate of 1.6.
Households in the Harrisonburg metro area spend about $92.8M a year on clothing, shoes and related services, or $1,853 per household, 10% below the U.S. average. Spread across 7 laundromats, that is $13.3M per laundromat, 6% above the U.S. figure of $12.5M. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade.
The official count of businesses with payroll classed as coin-operated laundries in the Harrisonburg metro area was 7 in 2023. That is one for every 7,149 households, against one for every 11,865 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $3.1M has gone to businesses classed as coin-operated laundries in the Harrisonburg metro area.
Population estimates show the Harrisonburg metro area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Harrisonburg metro area scores 41 (lower middle) on the Groundwork market score for laundromats, ranking #233 of 364 scored metro areas and #7 of 9 scored metro areas based in Virginia.
How the Harrisonburg metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 1.1 | 1.6 |
| Spending per listing | $13.3M | $19.7M | $12.5M |
| Households per official establishment | 7,149 | 12,151 | 11,865 |
| Official establishment growth, 2019–2023 | n/a | +4.1% | +3.0% |
| Population growth, 2020–2025 | +3.5% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,853 | $2,176 | $2,055 |
| Median household income | $75,065 | $93,170 | $80,734 |
| Groundwork market score | 41 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 34
- Annual payroll, 2023
- $825K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $3.1M
SBA-backed loans to businesses classed as coin-operated laundries in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Harrisonburg metro area
- Population, 2025 estimate
- 140,155+3.5% since 2020
- Households
- 50,046
- Median age
- 37.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.2
- Land area
- 867 sq. mi.
- People per square mile
- 158
- Median household income
- $75,065+32.9% vs. 2015–2019, before inflation
- Average household income
- $97,373
- Median home value
- $309,300
- Jobs located here
- 66,301
- Daytime population
- 138,028Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Harrisonburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for laundromats, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 83 | 5 | 0.6 | $39.2M | +3.1% | #9 of 364 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 258 | 1.1 | $23.4M | +3.3% | #54 of 364 |
| 2Richmond, VA | 70 | 60 | 1.1 | $18.4M | +5.5% | #66 of 364 |
| 3Winchester, VA-WV | 52 | 9 | 1.6 | $12.4M | +6.5% | #169 of 364 |
| 4Virginia Beach-Chesapeake-Norfolk, VA-NC | 48 | 90 | 1.3 | $15.6M | +0.9% | #185 of 364 |
| 5Blacksburg-Christiansburg-Radford, VA | 48 | 10 | 1.4 | $12.7M | −0.1% | #189 of 364 |
| 6Roanoke, VA | 43 | 15 | 1.1 | $16M | +0.4% | #218 of 364 |
| 7Harrisonburg, VA | 41 | 7 | 1.4 | $13.3M | +3.5% | #233 of 364 |
| 8Lynchburg, VA | 40 | 13 | 1.3 | $14.1M | +2.9% | #238 of 364 |
| Kingsport-Bristol, TN-VA | 39 | 17 | 1.3 | $13M | +2.3% | #248 of 364 |
Other business types in the Harrisonburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores63
- Laundromats41
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many laundromats are in the Harrisonburg, VA metro area?
There are 7 laundromats on map listings in the Harrisonburg metro area as of September 2026. None of them are chain locations. The listings count laundromats. Official counts show 7 businesses with payroll classed as coin-operated laundries in 2023.
How much do households in the Harrisonburg, VA metro area spend on clothing, shoes and related services?
About $92.8M a year, or $1,853 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 laundromats on map listings, it comes to $13.3M per laundromat. The spending figure covers all clothing, shoes and related services, not only laundromats. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.
How does the Harrisonburg, VA metro area compare with the U.S. for laundromats?
The Harrisonburg metro area has 1.4 laundromats per 10,000 households, 13% below the U.S. rate of 1.6. Spending per laundromat is $13.3M, 6% above the U.S. figure of $12.5M. The count on map listings matches the U.S. ratio of laundromats to household spending. There is one business with payroll in the industry for every 7,149 households, against one for every 11,865 across the U.S.
How fast is the Harrisonburg, VA metro area growing?
Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area scores 41 for laundromats (lower middle), #233 of 364 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in the Harrisonburg metro area
Screening a site or an acquisition in the Harrisonburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.