Groundwork

Real estate · Metro area · Virginia

Property management companies in the Harrisonburg, VA metro area

Competitor counts, household spending and official business counts for property management companies in the Harrisonburg, VA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #148 of 374 scored metro areas
#1 of 9 scored metro areas based in Virginia

Listings
12
0 chain locations (0%)
Official establishments
24
Businesses with payroll, 2023
Household spending a year
$749.1M
On rent and homeowner costs · $14,969 a household
Housing spending per listing (U.S. = 100)
112
12% above the U.S.
Listings per 10k households
2.4
20% below the U.S.
Population, 2025
140,155
+3.5% since 2020

See the property management companies around any address in the Harrisonburg metro area

The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 12 property management companies in the Harrisonburg metro area. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 2.4, 20% below the U.S. rate of 3.0.

Household spending on rent and homeowner costs in the Harrisonburg metro area comes to about $749.1M a year: $14,969 per household, 10% below the U.S. average. Housing spending per company is 12% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.

Official counts show 24 businesses with payroll classed as residential and commercial property managers in the Harrisonburg metro area in 2023. That is one for every 2,085 households, against one for every 1,638 across the U.S.

Between 2020 and 2025, the population of the Harrisonburg metro area grew 3.5%, in step with the U.S. (+3.1%). The Groundwork market score for property management companies in the Harrisonburg metro area is 54 (upper middle), #148 of 374 scored metro areas and #1 of 9 scored metro areas based in Virginia.

How the Harrisonburg metro area compares

The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Property management in Harrisonburg, VA metro area compared with Virginia and the U.S.
MeasureHarrisonburg metro areaVirginiaU.S.
Listings per 10k households2.42.93.0
Housing spending per listing (U.S. = 100)112105100
Households per official establishment2,0851,7871,638
Official establishment growth, 2019–2023n/a+9.4%+11.4%
Population growth, 2020–2025+3.5%+2.8%+3.1%
Spending per household on rent and homeowner costs$14,969$16,844$16,661
Median household income$75,065$93,170$80,734
Groundwork market score5452

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24
Employees, 2023
201
Annual payroll, 2023
$7.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
120 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as residential and commercial property managers in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Harrisonburg metro area

Population, 2025 estimate
140,155+3.5% since 2020
Households
50,046
Median age
37.3
Homes lived in by their owners
63%
Vehicles per household
2.2
Land area
867 sq. mi.
People per square mile
158
Median household income
$75,065+32.9% vs. 2015–2019, before inflation
Average household income
$97,373
Median home value
$309,300
Jobs located here
66,301
Daytime population
138,028Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Harrisonburg metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.

Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Property management across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for property management companies, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for property management companies by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Kingsport-Bristol, TN-VA71100.8325+2.3%#27 of 374
1Harrisonburg, VA54122.4112+3.5%#148 of 374
2Staunton-Stuarts Draft, VA54142.798+3.2%#154 of 374
3Richmond, VA521562.9100+5.5%#169 of 374
Washington-Arlington-Alexandria, DC-VA-MD-WV517953.4102+3.3%#174 of 374
4Winchester, VA-WV46224.072+6.5%#226 of 374
5Roanoke, VA45352.799+0.4%#227 of 374
6Lynchburg, VA40373.673+2.9%#270 of 374
7Virginia Beach-Chesapeake-Norfolk, VA-NC392143.094+0.9%#278 of 374
8Blacksburg-Christiansburg-Radford, VA30294.163−0.1%#350 of 374

Other business types in the Harrisonburg metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many property management companies are in the Harrisonburg, VA metro area?

The Harrisonburg metro area has 12 property management companies on map listings as of September 2026. None of them are chain locations. The listings count property management companies. Official counts show 24 businesses with payroll classed as residential and commercial property managers in 2023.

How much do households in the Harrisonburg, VA metro area spend on rent and homeowner costs?

About $749.1M a year, or $14,969 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). For the 12 property management companies on map listings, housing spending per company is 12% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.

How does the Harrisonburg, VA metro area compare with the U.S. for property management companies?

The Harrisonburg metro area has 2.4 property management companies per 10,000 households, 20% below the U.S. rate of 3.0. The index of housing spending per company is 112, where 100 is the U.S. At the national ratio of property management companies to household spending, the Harrisonburg metro area would have about 14, against 12 on map listings. There is one business with payroll in the industry for every 2,085 households, against one for every 1,638 across the U.S.

How fast is the Harrisonburg, VA metro area growing?

Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area scores 54 for property management companies (upper middle), #148 of 374 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for property management companies · All 56 business types in the Harrisonburg metro area

Screening a site or an acquisition in the Harrisonburg metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.