Auto · Metro area · Virginia
Auto repair and car care businesses in the Harrisonburg, VA metro area
The auto repair and car care businesses in the Harrisonburg, VA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #322 of 387 scored metro areas
#8 of 9 scored metro areas based in Virginia
- Listings
- 236
- 59 chain locations (25%)
- Official establishments
- 123
- +17.1% since 2019
- Household spending a year
- $52.3M
- On vehicle maintenance and repairs · $1,045 a household
- Spending per listing
- $222K
- 17% below the U.S.
- Listings per 10k households
- 47.2
- 32% above the U.S.
- Population, 2025
- 140,155
- +3.5% since 2020
See the auto repair and car care businesses around any address in the Harrisonburg metro area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for auto repair and car care businesses in the Harrisonburg metro area is 32 (lower middle), #322 of 387 scored metro areas and #8 of 9 scored metro areas based in Virginia. That puts it in the bottom quarter of metro areas.
Households in the Harrisonburg metro area spend about $52.3M a year on vehicle maintenance and repairs, or $1,045 per household, 9% above the U.S. average. That is about $222K of household spending for each business on map listings, 17% below the U.S. figure of $269K.
There are 236 auto repair and car care businesses on map listings in the Harrisonburg metro area as of September 2026. Of those, 59 are chain locations, or 25%, against 24% across the U.S. That comes to 47.2 for every 10,000 households, 32% above the U.S. rate of 35.7.
The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Harrisonburg metro area was 123 in 2023, up 17.1% from 2019. That is one for every 407 households, against one for every 681 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.2M have gone to businesses classed as automotive repair and maintenance, and tire dealers in the Harrisonburg metro area. Population estimates put the population change in the Harrisonburg metro area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%).
How the Harrisonburg metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.2 | 31.5 | 35.7 |
| Spending per listing | $222K | $307K | $269K |
| Households per official establishment | 407 | 685 | 681 |
| Official establishment growth, 2019–2023 | +17.1% | +4.4% | +4.1% |
| Population growth, 2020–2025 | +3.5% | +2.8% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,045 | $968 | $958 |
| Median household income | $75,065 | $93,170 | $80,734 |
| Groundwork market score | 32 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 123+17.1% over the period
- Employees, 2023
- 679
- Annual payroll, 2023
- $32.3M
- One-person businesses, 2023
- 167Businesses with no payroll
- Map listings, September 2026
- 23659 chain locations
- Listings at the U.S. rate for this spending
- 195The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.2M
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Harrisonburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Harrisonburg metro area
- Population, 2025 estimate
- 140,155+3.5% since 2020
- Households
- 50,046
- Median age
- 37.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.2
- Land area
- 867 sq. mi.
- People per square mile
- 158
- Median household income
- $75,065+32.9% vs. 2015–2019, before inflation
- Average household income
- $97,373
- Median home value
- $309,300
- Jobs located here
- 66,301
- Daytime population
- 138,028Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Harrisonburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for auto repair and car care businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Harrisonburg metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charlottesville, VA | 81 | 210 | 23.2 | $422K | +3.1% | #6 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 75 | 5,964 | 25.1 | $359K | +3.3% | #25 of 387 |
| Kingsport-Bristol, TN-VA | 58 | 462 | 35.3 | $265K | +2.3% | #138 of 387 |
| 2Richmond, VA | 56 | 1,823 | 34.2 | $283K | +5.5% | #154 of 387 |
| 3Virginia Beach-Chesapeake-Norfolk, VA-NC | 53 | 2,182 | 30.8 | $296K | +0.9% | #178 of 387 |
| 4Staunton-Stuarts Draft, VA | 53 | 182 | 34.8 | $277K | +3.2% | #182 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 52 | 216 | 30.7 | $307K | −0.1% | #189 of 387 |
| 6Lynchburg, VA | 46 | 387 | 37.4 | $265K | +2.9% | #235 of 387 |
| 7Winchester, VA-WV | 39 | 258 | 46.5 | $222K | +6.5% | #285 of 387 |
| 8Harrisonburg, VA | 32 | 236 | 47.2 | $222K | +3.5% | #322 of 387 |
Other business types in the Harrisonburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care32
- Auto repair shops35
- Collision repair and body shops44
- Car washes and detailing34
- Tire shops38
- Oil change and quick lube
- Gas stations71
- Insurance agencies85
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Harrisonburg, VA metro area?
As of September 2026, map listings count 236 auto repair and car care businesses in the Harrisonburg metro area. 59 of them (25%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 123 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 17.1% from 2019. Official counts list 167 one-person businesses without payroll.
How much do households in the Harrisonburg, VA metro area spend on vehicle maintenance and repairs?
About $52.3M a year, or $1,045 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 236 auto repair and car care businesses on map listings, it comes to $222K per business. It is estimated from the incomes of the 50,046 households in the Harrisonburg metro area and national spending patterns by income.
How does the Harrisonburg, VA metro area compare with the U.S. for auto repair and car care businesses?
The Harrisonburg metro area has 47.2 auto repair and car care businesses per 10,000 households, 32% above the U.S. rate of 35.7. Spending per business is $222K, 17% below the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, the Harrisonburg metro area would have about 195, against 236 on map listings. There is one business with payroll in the industry for every 407 households, against one for every 681 across the U.S. The official count rose 17.1% from 2019 to 2023, against +4.1% for the U.S.
How fast is the Harrisonburg, VA metro area growing?
Population estimates put the Harrisonburg metro area at 140,155 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 50,046 households. The median household income in the Harrisonburg metro area is $75,065 a year, 7% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Harrisonburg metro area scores 32 for auto repair and car care businesses (lower middle), #322 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Harrisonburg metro area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Harrisonburg metro area
Screening a site or an acquisition in the Harrisonburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Harrisonburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.