County profile · Maine
Kennebec County, ME market data
Population, household spending and competition for 56 business types in Kennebec County, each scored against other counties.
- Population, 2025
- 129,067
- +3.5% since 2020
- Households
- 54,312
- Median household income
- $69,077
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $238,200
- Jobs located here
- 65,677
- Highest market score
- 80
- Clothing and shoe stores, #156 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Kennebec County by name and distance, and the households and spending within reach. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 129,067 people live in Kennebec County, in 54,312 households. Between 2020 and 2025, the population of Kennebec County grew 3.5%, in step with the U.S. (+3.1%). The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kennebec County spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (64).
The highest Groundwork market scores in Kennebec County are for clothing and shoe stores (80); mortgage brokers and lenders (79); and clothing, shoe and laundry businesses (78). Kennebec County ranks #156 of 2,087 scored counties for clothing and shoe stores.
Kennebec County is part of the Augusta-Waterville area. For its number of households, Kennebec County has the most map listings, relative to the U.S., for convenience stores (80% above the U.S. rate) and the fewest for real estate agents and brokers (51% below the U.S. rate).
All 56 business types in Kennebec County
Highest Groundwork market score first. Each score compares Kennebec County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 80 | #156 of 2,087 | 45 | 8.3 | $2.5M | 196 | 17 |
| Mortgage brokers and lenders | 79 | #39 of 887 | 12 | 2.2 | Index only | 196 | 3 |
| Clothing, shoes and laundry | 78 | #174 of 2,210 | 66 | 12.2 | $1.7M | 193 | 21 |
| Nail salons | 69 | #171 of 1,328 | 19 | 3.5 | $2.6M | 158 | Under 3 |
| Fast food and sandwich shops | 69 | #396 of 2,222 | 50 | 9.2 | $3.9M | 128 | 90 |
| Real estate agents and brokers | 68 | #277 of 2,176 | 82 | 15.1 | Index only | 205 | 43 |
| Grocery stores | 68 | #459 of 2,070 | 34 | 6.3 | $10.2M | 110 | 22 |
| Roofing and gutters | 67 | #206 of 1,177 | 16 | 2.9 | $9.9M | 117 | 10 |
| Funeral homes | 67 | #315 of 1,472 | 13 | 2.4 | $621K | 91 | 5 |
| Barbershops | 66 | #302 of 1,356 | 19 | 3.5 | $2.6M | 140 | Under 3 |
| Hair salons | 63 | #561 of 2,339 | 118 | 21.7 | $425K | 99 | 13 |
| Sit-down restaurants | 62 | #668 of 2,405 | 236 | 43.5 | $831K | 125 | 87 |
| HVAC and plumbing | 61 | #454 of 1,707 | 30 | 5.5 | $5.3M | 111 | 55 |
| Salons, barbers and spas | 61 | #625 of 2,385 | 210 | 38.7 | $239K | 112 | 23 |
| Spas and skin care | 60 | #533 of 1,769 | 51 | 9.4 | $983K | 112 | 7 |
| Real estate | 60 | #573 of 2,229 | 121 | 22.3 | Index only | 175 | 89 |
| Laundromats | 59 | #282 of 785 | 9 | 1.7 | $12.5M | 100 | 4 |
| Car washes and detailing | 57 | #547 of 1,451 | 20 | 3.7 | $2.3M | 90 | 3 |
| Optometrists and eye care | 56 | #519 of 1,302 | 18 | 3.3 | $3.3M | 106 | 9 |
| Pizza | 56 | #801 of 2,090 | 47 | 8.7 | $4.2M | 82 | 90 |
| Restaurants and cafes | 56 | #920 of 2,405 | 472 | 86.9 | $415K | 112 | 228 |
| Home repair trades | 54 | #850 of 2,057 | 67 | 12.3 | $2.4M | 97 | 113 |
| Chiropractors | 53 | #648 of 1,490 | 22 | 4.1 | $2.7M | 114 | 19 |
| Convenience stores | 51 | #1,105 of 2,261 | 78 | 14.4 | $4.5M | 57 | 20 |
| Grocery and convenience stores | 51 | #1,183 of 2,402 | 154 | 28.4 | $2.3M | 67 | 42 |
| Pest control | 50 | #352 of 699 | 9 | 1.7 | $7.1M | 70 | 3 |
| Physical therapy | 49 | #747 of 1,422 | 30 | 5.5 | $2M | 83 | 16 |
| Collision repair and body shops | 48 | #701 of 1,327 | 16 | 2.9 | $2.8M | 91 | 13 |
| Insurance agencies | 48 | #1,188 of 2,272 | 62 | 11.4 | $1.4M | 109 | 40 |
| Property management | 46 | #524 of 910 | 20 | 3.7 | Index only | 83 | 31 |
| Gas stations | 45 | #1,402 of 2,358 | 59 | 10.9 | $1.8M | 76 | 58 |
| Primary care and pediatrics | 44 | #1,040 of 1,656 | 40 | 7.4 | $1.5M | 84 | 73 |
| Martial arts and dance studios | 43 | #870 of 1,334 | 26 | 4.8 | $1.6M | 79 | 15 |
| Child care and preschools | 42 | #1,034 of 1,611 | 33 | 6.1 | $777K | 78 | 60 |
| Electricians | 41 | #803 of 1,160 | 21 | 3.9 | $7.5M | 63 | 48 |
| Gyms | 41 | #1,220 of 1,792 | 46 | 8.5 | $900K | 69 | 19 |
| Coffee shops and cafes | 39 | #1,430 of 2,063 | 58 | 10.7 | $3.4M | 91 | 49 |
| Tire shops | 38 | #1,074 of 1,530 | 22 | 4.1 | $2.1M | 82 | 13 |
| Gyms, studios and classes | 37 | #1,592 of 2,088 | 87 | 16.0 | $476K | 72 | 34 |
| Doctors, dentists and clinics | 37 | #1,811 of 2,394 | 414 | 76.2 | $145K | 95 | 168 |
| Yoga, Pilates and fitness studios | 36 | #619 of 777 | 15 | 2.8 | $2.8M | 68 | 19 |
| Home inspectors | 35 | #324 of 415 | 7 | 1.3 | Index only | 50 | 5 |
| Pet stores | 35 | #716 of 974 | 13 | 2.4 | $2.4M | 53 | 4 |
| Bakeries and dessert shops | 34 | #1,511 of 1,889 | 58 | 10.7 | $3.4M | 82 | 54 |
| Lawn, cleaning and pest control | 31 | #1,540 of 1,771 | 55 | 10.1 | $1.2M | 70 | 99 |
| Dentists and orthodontists | 31 | #1,623 of 1,886 | 74 | 13.6 | $810K | 82 | 51 |
| Pet grooming and boarding | 27 | #1,259 of 1,461 | 35 | 6.4 | $899K | 35 | 12 |
| Veterinarians | 26 | #1,298 of 1,485 | 26 | 4.8 | $1.2M | 44 | 18 |
| Landscaping and lawn care | 26 | #1,362 of 1,493 | 42 | 7.7 | $1.5M | 52 | 73 |
| Auto repair and car care | 23 | #2,228 of 2,401 | 261 | 48.1 | $173K | 64 | 101 |
| Pet businesses | 22 | #2,084 of 2,200 | 87 | 16.0 | $362K | 41 | 34 |
| Auto repair shops | 21 | #2,239 of 2,378 | 168 | 30.9 | $269K | 60 | 82 |
| House cleaning | Not scored | Not scored | 4 | 0.7 | $16.1M | 251 | 23 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.7 | $11.3M | 82 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $112.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $60M | Too few | Under 3 |
Household spending in Kennebec County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.1M | $831 | 87 |
| Gasoline and other fuels | $107M | $1,969 | 76 |
| Food away from home | $196M | $3,609 | 89 |
| Groceries | $348.1M | $6,410 | 101 |
| Personal care products and services | $50.1M | $923 | 92 |
| Child care and other personal services | $25.6M | $472 | 81 |
| Memberships, classes and admissions | $41.4M | $762 | 78 |
| Medical and dental services | $60M | $1,104 | 86 |
| Pets | $31.5M | $579 | 64 |
| Clothing, shoes and related services | $112.1M | $2,064 | 100 |
| Vehicle insurance | $84.5M | $1,557 | 80 |
| Home repairs, maintenance and insurance | $157.8M | $2,905 | 96 |
| Lawn care, cleaning and other household services | $64.3M | $1,184 | 84 |
| Rent and homeowner costs | $916.9M | $16,882 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kennebec County
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kennebec County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
- Lincoln County, ME36,099 people
- Androscoggin County, ME113,423 people
- Somerset County, ME50,959 people
- Franklin County, ME30,413 people
- Sagadahoc County, ME37,285 people
- Waldo County, ME40,192 people
- Knox County, ME41,003 people
- Oxford County, ME59,255 people
Questions
How fast is Kennebec County, ME growing?
Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. Against the 2015–2019 survey, median household income rose 24.8%, before inflation.
How much do households in Kennebec County, ME spend?
Households in Kennebec County spend about $916.9M a year on rent and homeowner costs, $348.1M on groceries and $196M on food away from home. Relative to the U.S., household spending in Kennebec County runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (64).
Which business types have the highest market scores in Kennebec County, ME?
Of the business types scored in Kennebec County, clothing and shoe stores (80); mortgage brokers and lenders (79); and clothing, shoe and laundry businesses (78) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #156 of 2,087 scored counties.
How does Kennebec County, ME compare with the U.S.?
Median household income in Kennebec County is $69,077, 14% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $238,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (80% above the U.S. rate) and lowest for real estate agents and brokers (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Kennebec County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kennebec County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kennebec County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.