Groundwork

Real estate · County · Maine

Real estate agents and brokers in Kennebec County, ME

Competitor counts, household spending and official business counts for real estate agents and brokers in Kennebec County, ME, set against other counties and the U.S.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #277 of 2,176 scored counties
#6 of 16 scored counties in Maine

Listings
82
8 chain locations (10%)
Official establishments
43
+43.3% since 2019
Household spending a year
$916.9M
On rent and homeowner costs · $16,882 a household
Housing spending per listing (U.S. = 100)
205
2.1 times the U.S.
Listings per 10k households
15.1
51% below the U.S.
Population, 2025
129,067
+3.5% since 2020

See the real estate agents and brokers around any address in Kennebec County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 82 real estate agents and brokers in Kennebec County. Of those, 8 are chain locations, or 10%, against 4% across the U.S. That is 15.1 per 10,000 households, 51% below the U.S. rate of 30.6.

At $16,882 per household (in line with the U.S. average), households in Kennebec County spend about $916.9M a year on rent and homeowner costs. Housing spending per office is 2.1 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 43 businesses with payroll in Kennebec County classed as offices of real estate agents and brokers, up 43.3% from 2019. That is one for every 1,263 households, against one for every 788 across the U.S.

Between 2020 and 2025, the population of Kennebec County grew 3.5%, in step with the U.S. (+3.1%). For real estate agents and brokers, Kennebec County has a Groundwork market score of 68 (upper middle): #277 of 2,176 scored counties and #6 of 16 scored counties in Maine. That puts it in the top quarter of counties.

How Kennebec County compares

The same measures for Maine and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Kennebec County, ME compared with Maine and the U.S.
MeasureKennebec CountyMaineU.S.
Listings per 10k households15.123.330.6
Housing spending per listing (U.S. = 100)205139100
Households per official establishment1,263734788
Official establishment growth, 2019–2023+43.3%+26.2%+20.1%
Population growth, 2020–2025+3.5%+3.7%+3.1%
Spending per household on rent and homeowner costs$16,882$17,605$16,661
Median household income$69,077$74,733$80,734
Groundwork market score6867

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30 → 43+43.3% over the period
Employees, 2023
86
Annual payroll, 2023
$5.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
828 chain locations
Listings at the U.S. rate for this spending
168The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Kennebec County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kennebec County

Population, 2025 estimate
129,067+3.5% since 2020
Households
54,312
Median age
43.8
Homes lived in by their owners
74%
Vehicles per household
1.7
Land area
868 sq. mi.
People per square mile
146
Median household income
$69,077+24.8% vs. 2015–2019, before inflation
Average household income
$88,742
Median home value
$238,200
Jobs located here
65,677
Daytime population
134,017Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kennebec County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Maine

Every Maine market ranked →

The highest-scoring counties in Maine for real estate agents and brokers, numbered among those based in Maine, with Kennebec County marked.

Top counties in Maine

Counties in Maine ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Somerset County, ME80146.0478+2.3%#20 of 2,176
2Washington County, ME76139.2313+0.8%#68 of 2,176
3Oxford County, ME743213.3224+4.2%#110 of 2,176
4Sagadahoc County, ME73148.5392+3.4%#118 of 2,176
5Aroostook County, ME693612.0240−0.7%#242 of 2,176
6Kennebec County, ME688215.1205+3.5%#277 of 2,176
7Waldo County, ME672313.2236+2.6%#297 of 2,176
8Franklin County, ME652015.8186+4.6%#361 of 2,176
9Lincoln County, ME622515.1214+3.8%#462 of 2,176
10Androscoggin County, ME608919.0162+4.8%#561 of 2,176

Other business types in Kennebec County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Kennebec County, ME?

Kennebec County has 82 real estate agents and brokers on map listings as of September 2026. 8 of them (10%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 43 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 43.3% from 2019.

How much do households in Kennebec County, ME spend on rent and homeowner costs?

About $916.9M a year, or $16,882 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 82 real estate agents and brokers on map listings, housing spending per office is 2.1 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 54,312 households in Kennebec County and national spending patterns by income.

How does Kennebec County, ME compare with the U.S. for real estate agents and brokers?

Kennebec County has 15.1 real estate agents and brokers per 10,000 households, 51% below the U.S. rate of 30.6. The index of housing spending per office is 205, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Kennebec County would have about 168, against 82 on map listings. There is one business with payroll in the industry for every 1,263 households, against one for every 788 across the U.S. The official count rose 43.3% from 2019 to 2023, against +20.1% for the U.S.

How fast is Kennebec County, ME growing?

Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kennebec County scores 68 for real estate agents and brokers (upper middle), #277 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kennebec County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Kennebec County

Screening a site or an acquisition in Kennebec County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.