Auto · County · Maine
Insurance agencies in Kennebec County, ME
The insurance agencies in Kennebec County, ME, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,188 of 2,272 scored counties
#14 of 16 scored counties in Maine
- Listings
- 62
- 12 chain locations (19%)
- Official establishments
- 40
- −7.0% since 2019
- Household spending a year
- $84.5M
- On vehicle insurance · $1,557 a household
- Spending per listing
- $1.4M
- 9% above the U.S.
- Listings per 10k households
- 11.4
- 27% below the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the insurance agencies around any address in Kennebec County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 62 insurance agencies in Kennebec County. Chain locations make up 19% of them, against 21% across the U.S. That is 11.4 per 10,000 households, 27% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Kennebec County comes to about $84.5M a year: $1,557 per household, 20% below the U.S. average. Spread across 62 insurance agencies, that is $1.4M per agency, 9% above the U.S. figure of $1.3M.
Official counts show 40 businesses with payroll classed as insurance agencies and brokerages in Kennebec County in 2023, down 7.0% from 2019. That is one for every 1,358 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $12K has gone to businesses classed as insurance agencies and brokerages in Kennebec County.
Population estimates show Kennebec County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Kennebec County scores 48 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,188 of 2,272 scored counties and #14 of 16 scored counties in Maine.
How Kennebec County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennebec County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 9.8 | 15.6 |
| Spending per listing | $1.4M | $1.6M | $1.3M |
| Households per official establishment | 1,358 | 1,301 | 966 |
| Official establishment growth, 2019–2023 | −7.0% | +4.3% | −1.0% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on vehicle insurance | $1,557 | $1,609 | $1,957 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 48 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43 → 40−7.0% over the period
- Employees, 2023
- 236
- Annual payroll, 2023
- $19.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6212 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $12K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Kennebec County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kennebec County
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kennebec County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Maine
Every Maine market ranked →The highest-scoring counties in Maine for insurance agencies, numbered among those based in Maine, with Kennebec County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Somerset County, ME | 74 | 8 | 3.4 | $4.8M | +2.3% | #349 of 2,272 |
| 2Waldo County, ME | 74 | 8 | 4.6 | $3.7M | +2.6% | #350 of 2,272 |
| 3Sagadahoc County, ME | 72 | 6 | 3.6 | $4.7M | +3.4% | #404 of 2,272 |
| 4York County, ME | 70 | 66 | 7.2 | $2.4M | +4.8% | #461 of 2,272 |
| 5Washington County, ME | 69 | 5 | 3.5 | $4.5M | +0.8% | #484 of 2,272 |
| 6Lincoln County, ME | 66 | 12 | 7.2 | $2.3M | +3.8% | #582 of 2,272 |
| 7Oxford County, ME | 66 | 21 | 8.7 | $1.9M | +4.2% | #589 of 2,272 |
| 8Hancock County, ME | 63 | 16 | 6.3 | $2.6M | +3.0% | #681 of 2,272 |
| 9Franklin County, ME | 51 | 11 | 8.7 | $1.8M | +4.6% | #1,062 of 2,272 |
| 10Knox County, ME | 51 | 18 | 9.7 | $1.7M | +1.1% | #1,065 of 2,272 |
| 14Kennebec County, ME | 48 | 62 | 11.4 | $1.4M | +3.5% | #1,188 of 2,272 |
Other business types in Kennebec County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Kennebec County, ME?
There are 62 insurance agencies on map listings in Kennebec County as of September 2026. 12 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 40 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.0% from 2019.
How much do households in Kennebec County, ME spend on vehicle insurance?
About $84.5M a year, or $1,557 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 62 insurance agencies on map listings, it comes to $1.4M per agency. It is estimated from the incomes of the 54,312 households in Kennebec County and national spending patterns by income.
How does Kennebec County, ME compare with the U.S. for insurance agencies?
Kennebec County has 11.4 insurance agencies per 10,000 households, 27% below the U.S. rate of 15.6. Spending per agency is $1.4M, 9% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Kennebec County would have about 67, against 62 on map listings. There is one business with payroll in the industry for every 1,358 households, against one for every 966 across the U.S. The official count fell 7.0% from 2019 to 2023, against −1.0% for the U.S.
How fast is Kennebec County, ME growing?
Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kennebec County scores 48 for insurance agencies (lower middle), #1,188 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kennebec County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Kennebec County
Screening a site or an acquisition in Kennebec County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.