Groundwork

Food and drink · County · West Virginia

Bakeries and dessert shops in Putnam County, WV

The bakeries and dessert shops in Putnam County, WV, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #205 of 1,889 scored counties
#2 of 30 scored counties in West Virginia

Listings
15
8 chain locations (53%)
Official establishments
3
All snack bars and retail bakeries
Household spending a year
$91.9M
On food away from home · $3,951 a household
Spending per listing
$6.1M
48% above the U.S.
Listings per 10k households
6.5
34% below the U.S.
Population, 2025
56,885
−1.0% since 2020

See the bakeries and dessert shops around any address in Putnam County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Putnam County comes to about $91.9M a year: $3,951 per household, 3% below the U.S. average. That is about $6.1M of household spending for each shop on map listings, 48% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

Putnam County has 15 bakeries and dessert shops on map listings as of September 2026. Chain locations make up 53% of them, against 35% across the U.S. That comes to 6.5 for every 10,000 households, 34% below the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in Putnam County was 3 in 2023. That is one for every 7,750 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 2 SBA-backed loans worth $335K have gone to businesses classed as snack bars and retail bakeries in Putnam County.

Between 2020 and 2025, the population of Putnam County declined 1.0%, against +3.1% for the U.S. Putnam County scores 73 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #205 of 1,889 scored counties and #2 of 30 scored counties in West Virginia. That puts it in the top quarter of counties.

How Putnam County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Putnam County, WV compared with West Virginia and the U.S.
MeasurePutnam CountyWest VirginiaU.S.
Listings per 10k households6.57.19.8
Spending per listing$6.1M$4.7M$4.1M
Households per official establishment (all snack bars and retail bakeries)7,7502,7091,369
Official establishment growth, 2019–2023n/a+34.5%+24.6%
Population growth, 2020–2025−1.0%−1.4%+3.1%
Spending per household on food away from home$3,951$3,343$4,070
Median household income$79,527$59,608$80,734
Groundwork market score7349

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3All snack bars and retail bakeries
Employees, 2023
25
Annual payroll, 2023
$607K
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
158 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$335K

SBA-backed loans to businesses classed as snack bars and retail bakeries in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Putnam County

Population, 2025 estimate
56,885−1.0% since 2020
Households
23,251
Median age
42.2
Homes lived in by their owners
82%
Vehicles per household
1.9
Land area
346 sq. mi.
People per square mile
165
Median household income
$79,527+32.3% vs. 2015–2019, before inflation
Average household income
$101,714
Median home value
$223,300
Jobs located here
22,705
Daytime population
55,529Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Putnam County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for bakeries and dessert shops, numbered among those based in West Virginia, with Putnam County marked.

Top counties in West Virginia

Counties in West Virginia ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, WV81377.3$5.3M+13.7%#80 of 1,889
2Putnam County, WV73156.5$6.1M−1.0%#205 of 1,889
3Marion County, WV62135.6$6.2M−1.2%#464 of 1,889
4Mineral County, WV6276.3$5.5M−0.4%#466 of 1,889
5Jefferson County, WV612511.0$4M+9.2%#528 of 1,889
6Marshall County, WV5964.8$6.7M−4.4%#564 of 1,889
7Randolph County, WV5854.7$6.8M−3.6%#599 of 1,889
8Preston County, WV5875.5$6.1M−0.6%#601 of 1,889
9Hampshire County, WV5778.1$4.2M+4.4%#666 of 1,889
10Hancock County, WV5486.2$5.3M−4.5%#772 of 1,889

Other business types in Putnam County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Putnam County, WV?

Map listings as of September 2026 show 15 bakeries and dessert shops in Putnam County. 8 of them (53%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 3 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in Putnam County, WV spend on food away from home?

About $91.9M a year, or $3,951 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 15 bakeries and dessert shops on map listings, it comes to $6.1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 23,251 households in Putnam County and national spending patterns by income.

How does Putnam County, WV compare with the U.S. for bakeries and dessert shops?

Putnam County has 6.5 bakeries and dessert shops per 10,000 households, 34% below the U.S. rate of 9.8. Spending per shop is $6.1M, 48% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Putnam County would have about 22, against 15 on map listings. There is one business with payroll in the industry for every 7,750 households, against one for every 1,369 across the U.S.

How fast is Putnam County, WV growing?

Population estimates put Putnam County at 56,885 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 23,251 households. The median household income in Putnam County is $79,527 a year, in line with the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 73 for bakeries and dessert shops (upper middle), #205 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Putnam County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Putnam County

Screening a site or an acquisition in Putnam County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.