Food and drink · County · West Virginia
Bakeries and dessert shops in Jefferson County, WV
Competitor counts, household spending and official business counts for bakeries and dessert shops in Jefferson County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #528 of 1,889 scored counties
#5 of 30 scored counties in West Virginia
- Listings
- 25
- 6 chain locations (24%)
- Official establishments
- 14
- All snack bars and retail bakeries
- Household spending a year
- $99.6M
- On food away from home · $4,369 a household
- Spending per listing
- $4M
- 4% below the U.S.
- Listings per 10k households
- 11.0
- 12% above the U.S.
- Population, 2025
- 63,102
- +9.2% since 2020
See the bakeries and dessert shops around any address in Jefferson County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Jefferson County comes to about $99.6M a year: $4,369 per household, 7% above the U.S. average. Spread across 25 bakeries and dessert shops, that is $4M per shop, 4% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 25 bakeries and dessert shops on map listings in Jefferson County as of September 2026. Of those, 6 are chain locations, or 24%, against 35% across the U.S. That comes to 11.0 for every 10,000 households, 12% above the U.S. rate of 9.8.
In 2023, official counts showed 14 businesses with payroll in Jefferson County classed as snack bars and retail bakeries. That is one for every 1,629 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
Population estimates put the population change in Jefferson County from 2020 to 2025 at +9.2%, faster than the U.S. (+3.1%). Jefferson County scores 61 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #528 of 1,889 scored counties and #5 of 30 scored counties in West Virginia.
How Jefferson County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 7.1 | 9.8 |
| Spending per listing | $4M | $4.7M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,629 | 2,709 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +34.5% | +24.6% |
| Population growth, 2020–2025 | +9.2% | −1.4% | +3.1% |
| Spending per household on food away from home | $4,369 | $3,343 | $4,070 |
| Median household income | $98,806 | $59,608 | $80,734 |
| Groundwork market score | 61 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 14All snack bars and retail bakeries
- Employees, 2023
- 147
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 256 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Jefferson County
- Population, 2025 estimate
- 63,102+9.2% since 2020
- Households
- 22,804
- Median age
- 41.8
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 209 sq. mi.
- People per square mile
- 283
- Median household income
- $98,806+22.9% vs. 2015–2019, before inflation
- Average household income
- $120,421
- Median home value
- $350,800
- Jobs located here
- 17,187
- Daytime population
- 48,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for bakeries and dessert shops, numbered among those based in West Virginia, with Jefferson County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 81 | 37 | 7.3 | $5.3M | +13.7% | #80 of 1,889 |
| 2Putnam County, WV | 73 | 15 | 6.5 | $6.1M | −1.0% | #205 of 1,889 |
| 3Marion County, WV | 62 | 13 | 5.6 | $6.2M | −1.2% | #464 of 1,889 |
| 4Mineral County, WV | 62 | 7 | 6.3 | $5.5M | −0.4% | #466 of 1,889 |
| 5Jefferson County, WV | 61 | 25 | 11.0 | $4M | +9.2% | #528 of 1,889 |
| 6Marshall County, WV | 59 | 6 | 4.8 | $6.7M | −4.4% | #564 of 1,889 |
| 7Randolph County, WV | 58 | 5 | 4.7 | $6.8M | −3.6% | #599 of 1,889 |
| 8Preston County, WV | 58 | 7 | 5.5 | $6.1M | −0.6% | #601 of 1,889 |
| 9Hampshire County, WV | 57 | 7 | 8.1 | $4.2M | +4.4% | #666 of 1,889 |
| 10Hancock County, WV | 54 | 8 | 6.2 | $5.3M | −4.5% | #772 of 1,889 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes73
- Sit-down restaurants74
- Fast food and sandwich shops82
- Pizza82
- Coffee shops and cafes61
- Bakeries and dessert shops61
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Jefferson County, WV?
As of September 2026, map listings count 25 bakeries and dessert shops in Jefferson County. 6 of them (24%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 14 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in Jefferson County, WV spend on food away from home?
About $99.6M a year, or $4,369 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 25 bakeries and dessert shops on map listings, it comes to $4M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 22,804 households in Jefferson County and national spending patterns by income.
How does Jefferson County, WV compare with the U.S. for bakeries and dessert shops?
Jefferson County has 11.0 bakeries and dessert shops per 10,000 households, 12% above the U.S. rate of 9.8. Spending per shop is $4M, 4% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Jefferson County would have about 24, against 25 on map listings. There is one business with payroll in the industry for every 1,629 households, against one for every 1,369 across the U.S.
How fast is Jefferson County, WV growing?
Population estimates put Jefferson County at 63,102 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 22,804 households. The median household income in Jefferson County is $98,806 a year, 22% above the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 61 for bakeries and dessert shops (upper middle), #528 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.