Groundwork

Auto · County · Wisconsin

Auto repair and car care businesses in Polk County, WI

The auto repair and car care businesses in Polk County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #569 of 2,401 scored counties
#25 of 67 scored counties in Wisconsin

Listings
74
13 chain locations (18%)
Official establishments
34
0.0% since 2019
Household spending a year
$24.2M
On vehicle maintenance and repairs · $1,240 a household
Spending per listing
$327K
22% above the U.S.
Listings per 10k households
37.9
6% above the U.S.
Population, 2025
45,803
+1.7% since 2020

See the auto repair and car care businesses around any address in Polk County

The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 74 auto repair and car care businesses in Polk County. Chain locations make up 18% of them, against 24% across the U.S. That comes to 37.9 for every 10,000 households, 6% above the U.S. rate of 35.7.

Households in Polk County spend about $24.2M a year on vehicle maintenance and repairs, or $1,240 per household, 29% above the U.S. average. Spread across 74 auto repair and car care businesses, that is $327K per business, 22% above the U.S. figure of $269K.

The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in Polk County was 34 in 2023, unchanged from 2019. That is one for every 575 households, against one for every 681 across the U.S. Another 59 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $874K have gone to businesses classed as automotive repair and maintenance, and tire dealers in Polk County.

Population estimates put the population change in Polk County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For auto repair and car care businesses, Polk County has a Groundwork market score of 64 (upper middle): #569 of 2,401 scored counties and #25 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Polk County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Auto repair and car care in Polk County, WI compared with Wisconsin and the U.S.
MeasurePolk CountyWisconsinU.S.
Listings per 10k households37.934.535.7
Spending per listing$327K$307K$269K
Households per official establishment575706681
Official establishment growth, 2019–20230.0%+1.2%+4.1%
Population growth, 2020–2025+1.7%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,240$1,061$958
Median household income$77,219$77,485$80,734
Groundwork market score6466

Official counts and lending

Businesses

Official establishments, 2019 to 2023
34 → 340.0% over the period
Employees, 2023
127
Annual payroll, 2023
$6.5M
One-person businesses, 2023
59Businesses with no payroll
Map listings, September 2026
7413 chain locations
Listings at the U.S. rate for this spending
90The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$874K

SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Polk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Polk County

Population, 2025 estimate
45,803+1.7% since 2020
Households
19,542
Median age
46.5
Homes lived in by their owners
81%
Vehicles per household
2.2
Land area
914 sq. mi.
People per square mile
50
Median household income
$77,219+28.7% vs. 2015–2019, before inflation
Average household income
$94,913
Median home value
$271,900
Jobs located here
16,552
Daytime population
37,385Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Polk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.

Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Auto repair and car care across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for auto repair and car care businesses, numbered among those based in Wisconsin, with Polk County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for auto repair and car care businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bayfield County, WI891621.5$544K+3.4%#24 of 2,401
2Pierce County, WI884629.0$448K+3.1%#31 of 2,401
3Adams County, WI832324.2$460K+5.2%#78 of 2,401
4Oconto County, WI805532.7$385K+2.9%#122 of 2,401
5Iowa County, WI782726.7$443K+1.0%#155 of 2,401
6Door County, WI774530.0$380K+1.6%#185 of 2,401
7Dane County, WI7766326.4$373K+4.9%#186 of 2,401
8Calumet County, WI755425.3$470K+2.9%#218 of 2,401
9Portage County, WI748729.3$388K+2.2%#246 of 2,401
10Walworth County, WI7413531.3$379K+0.8%#248 of 2,401
25Polk County, WI647437.9$327K+1.7%#569 of 2,401

Other business types in Polk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many auto repair and car care businesses are in Polk County, WI?

Polk County has 74 auto repair and car care businesses on map listings as of September 2026. 13 of them (18%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 34 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, unchanged from 2019. Official counts list 59 one-person businesses without payroll.

How much do households in Polk County, WI spend on vehicle maintenance and repairs?

About $24.2M a year, or $1,240 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 74 auto repair and car care businesses on map listings, it comes to $327K per business. It is estimated from the incomes of the 19,542 households in Polk County and national spending patterns by income.

How does Polk County, WI compare with the U.S. for auto repair and car care businesses?

Polk County has 37.9 auto repair and car care businesses per 10,000 households, 6% above the U.S. rate of 35.7. Spending per business is $327K, 22% above the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, Polk County would have about 90, against 74 on map listings. There is one business with payroll in the industry for every 575 households, against one for every 681 across the U.S. The official count held level from 2019 to 2023, against +4.1% for the U.S.

How fast is Polk County, WI growing?

Population estimates put Polk County at 45,803 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 19,542 households. Median household income in Polk County is $77,219, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Polk County scores 64 for auto repair and car care businesses (upper middle), #569 of 2,401 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Polk County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for auto repair and car care businesses · All 56 business types in Polk County

Screening a site or an acquisition in Polk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.