Auto · Metro area · Wisconsin
Auto repair and car care businesses in the Wausau, WI metro area
How the Wausau, WI metro area compares with other metro areas and the U.S. for auto repair and car care businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #110 of 387 scored metro areas
#6 of 13 scored metro areas based in Wisconsin
- Listings
- 193
- 47 chain locations (24%)
- Official establishments
- 102
- +10.9% since 2019
- Household spending a year
- $65.2M
- On vehicle maintenance and repairs · $1,127 a household
- Spending per listing
- $338K
- 26% above the U.S.
- Listings per 10k households
- 33.4
- 6% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the auto repair and car care businesses around any address in the Wausau metro area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 193 auto repair and car care businesses in the Wausau metro area. Of those, 47 are chain locations, or 24%, against 24% across the U.S. That is 33.4 per 10,000 households, 6% below the U.S. rate of 35.7.
At $1,127 per household (18% above the U.S. average), households in the Wausau metro area spend about $65.2M a year on vehicle maintenance and repairs. That works out to $338K per business, 26% above the U.S. figure of $269K.
The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Wausau metro area was 102 in 2023, up 10.9% from 2019. That is one for every 567 households, against one for every 681 across the U.S. Another 154 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $1.7M have gone to businesses classed as automotive repair and maintenance, and tire dealers in the Wausau metro area.
Population estimates show the Wausau metro area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). For auto repair and car care businesses, the Wausau metro area has a Groundwork market score of 61 (upper middle): #110 of 387 scored metro areas and #6 of 13 scored metro areas based in Wisconsin.
How the Wausau metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wausau metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.4 | 34.5 | 35.7 |
| Spending per listing | $338K | $307K | $269K |
| Households per official establishment | 567 | 706 | 681 |
| Official establishment growth, 2019–2023 | +10.9% | +1.2% | +4.1% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,127 | $1,061 | $958 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 61 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 102+10.9% over the period
- Employees, 2023
- 569
- Annual payroll, 2023
- $27.3M
- One-person businesses, 2023
- 154Businesses with no payroll
- Map listings, September 2026
- 19347 chain locations
- Listings at the U.S. rate for this spending
- 243The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.7M
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Wausau metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wausau metro area
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wausau metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for auto repair and car care businesses, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Wausau metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 81 | 872 | 28.9 | $353K | +4.1% | #7 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 78 | 4,270 | 28.9 | $377K | +2.6% | #18 of 387 |
| 2Kenosha, WI | 72 | 233 | 33.8 | $324K | −0.4% | #43 of 387 |
| 3Green Bay, WI | 69 | 477 | 35.0 | $313K | +2.5% | #61 of 387 |
| 4La Crosse-Onalaska, WI-MN | 63 | 239 | 33.2 | $318K | +0.4% | #94 of 387 |
| 5Oshkosh-Neenah, WI | 62 | 241 | 33.2 | $313K | +1.4% | #102 of 387 |
| 6Wausau, WI | 61 | 193 | 33.4 | $338K | +1.0% | #110 of 387 |
| 7Milwaukee-Waukesha, WI | 61 | 2,030 | 30.9 | $311K | 0.0% | #111 of 387 |
| 8Racine-Mount Pleasant, WI | 61 | 276 | 34.3 | $309K | +0.4% | #112 of 387 |
| 9Appleton, WI | 59 | 372 | 37.3 | $304K | +2.7% | #130 of 387 |
Other business types in the Wausau metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care61
- Auto repair shops55
- Collision repair and body shops39
- Car washes and detailing76
- Tire shops73
- Oil change and quick lube49
- Gas stations55
- Insurance agencies24
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Wausau, WI metro area?
The Wausau metro area has 193 auto repair and car care businesses on map listings as of September 2026. 47 of them (24%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 102 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 10.9% from 2019. Official counts list 154 one-person businesses without payroll.
How much do households in the Wausau, WI metro area spend on vehicle maintenance and repairs?
About $65.2M a year, or $1,127 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 193 auto repair and car care businesses on map listings, it comes to $338K per business. It is estimated from the incomes of the 57,866 households in the Wausau metro area and national spending patterns by income.
How does the Wausau, WI metro area compare with the U.S. for auto repair and car care businesses?
The Wausau metro area has 33.4 auto repair and car care businesses per 10,000 households, 6% below the U.S. rate of 35.7. Spending per business is $338K, 26% above the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, the Wausau metro area would have about 243, against 193 on map listings. There is one business with payroll in the industry for every 567 households, against one for every 681 across the U.S. The official count rose 10.9% from 2019 to 2023, against +4.1% for the U.S.
How fast is the Wausau, WI metro area growing?
Population estimates put the Wausau metro area at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in the Wausau metro area is $77,884, 4% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wausau metro area scores 61 for auto repair and car care businesses (upper middle), #110 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wausau metro area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Wausau metro area
Screening a site or an acquisition in the Wausau metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.