County profile · Arizona
Pima County, AZ market data
How Pima County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,074,685
- +2.8% since 2020
- Households
- 437,827
- Median household income
- $70,315
- +31.7% vs. 2015–2019, before inflation
- Median home value
- $319,700
- Jobs located here
- 381,409
- Highest market score
- 86
- Funeral homes, #37 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Pima County by name and distance, and the households and spending within reach. Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pima County has an estimated 1,074,685 people and 437,827 households. Population estimates show Pima County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Pima County is $70,315, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
Relative to the U.S., household spending in Pima County runs highest on child care and other personal services (an index of 105, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Of the business types scored in Pima County, funeral homes (86), child care centers and preschools (84) and grocery and convenience stores (79) have the highest Groundwork market scores. For funeral homes, that ranks #37 of 1,472 scored counties.
Pima County is part of the Tucson metro area. Against the U.S., map listings per household run highest for pest control companies (43% above the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
All 56 business types in Pima County
Highest Groundwork market score first. Each score compares Pima County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 86 | #37 of 1,472 | 37 | 0.8 | $1.9M | 277 | 16 |
| Child care and preschools | 84 | #44 of 1,611 | 159 | 3.6 | $1.7M | 168 | 158 |
| Grocery and convenience stores | 79 | #198 of 2,402 | 534 | 12.2 | $4.8M | 141 | 169 |
| Grocery stores | 78 | #226 of 2,070 | 155 | 3.5 | $16.5M | 178 | 122 |
| Convenience stores | 77 | #251 of 2,261 | 260 | 5.9 | $9.8M | 125 | 47 |
| Oil change and quick lube | 74 | #36 of 479 | 16 | 0.4 | $26.2M | 191 | 21 |
| Gas stations | 74 | #277 of 2,358 | 196 | 4.5 | $5.5M | 230 | 227 |
| Electricians | 71 | #144 of 1,160 | 59 | 1.3 | $19.9M | 166 | 217 |
| Pet grooming and boarding | 71 | #207 of 1,461 | 139 | 3.2 | $2.9M | 114 | 85 |
| Collision repair and body shops | 70 | #218 of 1,327 | 111 | 2.5 | $3.8M | 123 | 71 |
| Pet businesses | 69 | #318 of 2,200 | 427 | 9.8 | $944K | 107 | 232 |
| Chiropractors | 68 | #259 of 1,490 | 167 | 3.8 | $3.2M | 135 | 98 |
| Pizza | 68 | #362 of 2,090 | 232 | 5.3 | $7M | 138 | 810 |
| Home inspectors | 67 | #74 of 415 | 18 | 0.4 | Index only | 159 | 27 |
| Pet stores | 67 | #215 of 974 | 89 | 2.0 | $4.5M | 100 | 29 |
| Gyms | 67 | #286 of 1,792 | 279 | 6.4 | $1.6M | 120 | 145 |
| Landscaping and lawn care | 67 | #297 of 1,493 | 147 | 3.4 | $3.7M | 127 | 301 |
| Veterinarians | 65 | #383 of 1,485 | 155 | 3.5 | $2.6M | 96 | 118 |
| Bakeries and dessert shops | 65 | #384 of 1,889 | 266 | 6.1 | $6.1M | 148 | 243 |
| Sit-down restaurants | 65 | #538 of 2,405 | 2,035 | 46.5 | $801K | 121 | 606 |
| Laundromats | 64 | #217 of 785 | 45 | 1.0 | $16.7M | 133 | 19 |
| Hair salons | 63 | #534 of 2,339 | 774 | 17.7 | $541K | 126 | 236 |
| Restaurants and cafes | 63 | #637 of 2,405 | 3,686 | 84.2 | $442K | 119 | 1,656 |
| Martial arts and dance studios | 61 | #359 of 1,334 | 211 | 4.8 | $2.1M | 103 | 111 |
| Tire shops | 60 | #526 of 1,530 | 164 | 3.7 | $2.6M | 102 | 62 |
| Auto repair and car care | 60 | #744 of 2,401 | 1,463 | 33.4 | $287K | 107 | 542 |
| Car washes and detailing | 59 | #489 of 1,451 | 169 | 3.9 | $2.5M | 99 | 60 |
| Gyms, studios and classes | 59 | #640 of 2,088 | 608 | 13.9 | $718K | 108 | 256 |
| Optometrists and eye care | 58 | #470 of 1,302 | 163 | 3.7 | $3.3M | 105 | 74 |
| Home repair trades | 58 | #666 of 2,057 | 488 | 11.1 | $2.4M | 99 | 649 |
| Physical therapy | 57 | #532 of 1,422 | 203 | 4.6 | $2.7M | 110 | 161 |
| Auto repair shops | 57 | #864 of 2,378 | 899 | 20.5 | $467K | 105 | 388 |
| Fast food and sandwich shops | 57 | #864 of 2,222 | 544 | 12.4 | $3M | 98 | 810 |
| Urgent care and walk-in clinics | 55 | #133 of 325 | 16 | 0.4 | $33.6M | 137 | 44 |
| Dry cleaners | 55 | #214 of 507 | 37 | 0.8 | $20.3M | 130 | 37 |
| Roofing and gutters | 55 | #476 of 1,177 | 141 | 3.2 | $8.3M | 99 | 86 |
| Lawn, cleaning and pest control | 55 | #681 of 1,771 | 315 | 7.2 | $1.7M | 104 | 605 |
| Yoga, Pilates and fitness studios | 53 | #331 of 777 | 118 | 2.7 | $3.7M | 91 | 145 |
| HVAC and plumbing | 53 | #755 of 1,707 | 288 | 6.6 | $4.1M | 86 | 346 |
| Coffee shops and cafes | 53 | #901 of 2,063 | 433 | 9.9 | $3.8M | 102 | 231 |
| House cleaning | 52 | #366 of 847 | 82 | 1.9 | $6.7M | 104 | 234 |
| Property management | 52 | #408 of 910 | 156 | 3.6 | Index only | 87 | 193 |
| Spas and skin care | 52 | #821 of 1,769 | 442 | 10.1 | $947K | 108 | 95 |
| Primary care and pediatrics | 51 | #804 of 1,656 | 271 | 6.2 | $2M | 111 | 726 |
| Clothing and shoe stores | 49 | #1,089 of 2,087 | 516 | 11.8 | $1.5M | 115 | 268 |
| Dentists and orthodontists | 48 | #1,012 of 1,886 | 493 | 11.3 | $1.1M | 111 | 354 |
| Salons, barbers and spas | 48 | #1,274 of 2,385 | 1,721 | 39.3 | $243K | 114 | 520 |
| Nail salons | 47 | #779 of 1,328 | 241 | 5.5 | $1.7M | 104 | 134 |
| Mortgage brokers and lenders | 46 | #518 of 887 | 250 | 5.7 | Index only | 77 | 74 |
| Clothing, shoes and laundry | 46 | #1,273 of 2,210 | 748 | 17.1 | $1M | 114 | 324 |
| Barbershops | 44 | #853 of 1,356 | 226 | 5.2 | $1.9M | 98 | 50 |
| Insurance agencies | 43 | #1,367 of 2,272 | 620 | 14.2 | $1.2M | 98 | 397 |
| Real estate agents and brokers | 43 | #1,427 of 2,176 | 1,242 | 28.4 | Index only | 111 | 691 |
| Real estate | 41 | #1,574 of 2,229 | 1,666 | 38.1 | Index only | 104 | 1,099 |
| Doctors, dentists and clinics | 41 | #1,640 of 2,394 | 3,302 | 75.4 | $163K | 107 | 1,457 |
| Pest control | 33 | #577 of 699 | 86 | 2.0 | $6.4M | 62 | 70 |
Household spending in Pima County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $419.6M | $958 | 100 |
| Gasoline and other fuels | $1.1B | $2,459 | 95 |
| Food away from home | $1.6B | $3,722 | 91 |
| Groceries | $2.6B | $5,843 | 92 |
| Personal care products and services | $418.5M | $956 | 95 |
| Child care and other personal services | $267.1M | $610 | 105 |
| Memberships, classes and admissions | $436.4M | $997 | 101 |
| Medical and dental services | $538M | $1,229 | 95 |
| Pets | $403.1M | $921 | 101 |
| Clothing, shoes and related services | $751.2M | $1,716 | 83 |
| Vehicle insurance | $761.9M | $1,740 | 89 |
| Home repairs, maintenance and insurance | $1.2B | $2,688 | 89 |
| Lawn care, cleaning and other household services | $547.5M | $1,251 | 88 |
| Rent and homeowner costs | $7.5B | $17,197 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pima County
- Population, 2025 estimate
- 1,074,685+2.8% since 2020
- Households
- 437,827
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 9,189 sq. mi.
- People per square mile
- 115
- Median household income
- $70,315+31.7% vs. 2015–2019, before inflation
- Average household income
- $96,008
- Median home value
- $319,700
- Jobs located here
- 381,409
- Daytime population
- 1,030,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pima County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Pima County, AZ growing?
Population estimates put Pima County at 1,074,685 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 437,827 households. Median household income rose 31.7% from the 2015–2019 survey, before inflation.
How much do households in Pima County, AZ spend?
Households in Pima County spend about $7.5B a year on rent and homeowner costs, $2.6B on groceries and $1.6B on food away from home. Set against the U.S., households in Pima County spend the most on child care and other personal services (an index of 105, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
Which business types have the highest market scores in Pima County, AZ?
The highest Groundwork market scores in Pima County are for funeral homes (86), child care centers and preschools (84) and grocery and convenience stores (79). Pima County ranks #37 of 1,472 scored counties for funeral homes.
How does Pima County, AZ compare with the U.S.?
The median household income in Pima County is $70,315 a year, 13% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $319,700, against $332,700 for the U.S. For its number of households, Pima County has the most map listings, relative to the U.S., for pest control companies (43% above the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Pima County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pima County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pima County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.