Fitness and classes · County · Arizona
Yoga, Pilates and fitness studios in Pima County, AZ
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Pima County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #331 of 777 scored counties
#7 of 10 scored counties in Arizona
- Listings
- 118
- 13 chain locations (11%)
- Official establishments
- 145
- All fitness and recreational sports centers · +9.9% since 2019
- Household spending a year
- $436.4M
- On memberships, classes and admissions · $997 a household
- Spending per listing
- $3.7M
- 9% below the U.S.
- Listings per 10k households
- 2.7
- 13% above the U.S.
- Population, 2025
- 1,074,685
- +2.8% since 2020
See the yoga, Pilates and fitness studios around any address in Pima County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 118 yoga, Pilates and fitness studios in Pima County. Of those, 13 are chain locations, or 11%, against 18% across the U.S. That comes to 2.7 for every 10,000 households, 13% above the U.S. rate of 2.4.
Households in Pima County spend about $436.4M a year on memberships, classes and admissions, or $997 per household, in line with the U.S. average. That is about $3.7M of household spending for each studio on map listings, 9% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Pima County was 145 in 2023, up 9.9% from 2019. That is one for every 3,019 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 8 SBA-backed loans worth $7.3M have gone to businesses classed as fitness and recreational sports centers in Pima County.
Population estimates show Pima County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Pima County is 53 (upper middle), #331 of 777 scored counties and #7 of 10 scored counties in Arizona.
How Pima County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pima County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.6 | 2.4 |
| Spending per listing | $3.7M | $4.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,019 | 3,513 | 3,109 |
| Official establishment growth, 2019–2023 | +9.9% | +7.3% | +5.8% |
| Population growth, 2020–2025 | +2.8% | +6.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $997 | $1,114 | $983 |
| Median household income | $70,315 | $79,964 | $80,734 |
| Groundwork market score | 53 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 132 → 145All fitness and recreational sports centers · +9.9% over the period
- Employees, 2023
- 2,011
- Annual payroll, 2023
- $36.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11813 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $7.3M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Pima County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Pima County
- Population, 2025 estimate
- 1,074,685+2.8% since 2020
- Households
- 437,827
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 9,189 sq. mi.
- People per square mile
- 115
- Median household income
- $70,315+31.7% vs. 2015–2019, before inflation
- Average household income
- $96,008
- Median home value
- $319,700
- Jobs located here
- 381,409
- Daytime population
- 1,030,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pima County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for yoga, Pilates and fitness studios, numbered among those based in Arizona, with Pima County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 93 | 7 | 0.4 | $23.8M | +25.4% | #1 of 777 |
| 2Mohave County, AZ | 77 | 12 | 1.2 | $6.8M | +6.5% | #33 of 777 |
| 3Yuma County, AZ | 74 | 12 | 1.5 | $5.3M | +9.2% | #51 of 777 |
| 4Cochise County, AZ | 68 | 5 | 1.0 | $8.2M | +0.6% | #107 of 777 |
| 5Maricopa County, AZ | 65 | 500 | 2.9 | $4.3M | +5.5% | #150 of 777 |
| 6Yavapai County, AZ | 54 | 53 | 4.8 | $2M | +6.5% | #320 of 777 |
| 7Pima County, AZ | 53 | 118 | 2.7 | $3.7M | +2.8% | #331 of 777 |
| 8Gila County, AZ | 43 | 5 | 2.1 | $3.9M | +0.9% | #511 of 777 |
| 9Coconino County, AZ | 33 | 23 | 4.2 | $2.5M | −0.6% | #656 of 777 |
| 10Santa Cruz County, AZ | 31 | 6 | 3.5 | $2.1M | +4.8% | #683 of 777 |
Other business types in Pima County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes59
- Gyms67
- Yoga, Pilates and fitness studios53
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Pima County, AZ?
There are 118 yoga, Pilates and fitness studios on map listings in Pima County as of September 2026. 13 of them (11%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 145 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.9% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Pima County, AZ spend on memberships, classes and admissions?
About $436.4M a year, or $997 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 118 yoga, Pilates and fitness studios on map listings, it comes to $3.7M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 437,827 households in Pima County and national spending patterns by income.
How does Pima County, AZ compare with the U.S. for yoga, Pilates and fitness studios?
Pima County has 2.7 yoga, Pilates and fitness studios per 10,000 households, 13% above the U.S. rate of 2.4. Spending per studio is $3.7M, 9% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Pima County would have about 108, against 118 on map listings. There is one business with payroll in the industry for every 3,019 households, against one for every 3,109 across the U.S. The official count rose 9.9% from 2019 to 2023, against +5.8% for the U.S.
How fast is Pima County, AZ growing?
Population estimates put Pima County at 1,074,685 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 437,827 households. Median household income in Pima County is $70,315, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pima County scores 53 for yoga, Pilates and fitness studios (upper middle), #331 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pima County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Pima County
Screening a site or an acquisition in Pima County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.