Fitness and classes · County · Arizona
Gyms in Pima County, AZ
How Pima County, AZ compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #286 of 1,792 scored counties
#7 of 13 scored counties in Arizona
- Listings
- 279
- 83 chain locations (30%)
- Official establishments
- 145
- All fitness and recreational sports centers · +9.9% since 2019
- Household spending a year
- $436.4M
- On memberships, classes and admissions · $997 a household
- Spending per listing
- $1.6M
- 20% above the U.S.
- Listings per 10k households
- 6.4
- 16% below the U.S.
- Population, 2025
- 1,074,685
- +2.8% since 2020
See the gyms around any address in Pima County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Pima County comes to about $436.4M a year: $997 per household, in line with the U.S. average. That is about $1.6M of household spending for each gym on map listings, 20% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Pima County has 279 gyms on map listings as of September 2026. Chain locations make up 30% of them, against 28% across the U.S. That comes to 6.4 for every 10,000 households, 16% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Pima County was 145 in 2023, up 9.9% from 2019. That is one for every 3,019 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 8 SBA-backed loans worth $7.3M have gone to businesses classed as fitness and recreational sports centers in Pima County.
Between 2020 and 2025, the population of Pima County grew 2.8%, in step with the U.S. (+3.1%). For gyms, Pima County has a Groundwork market score of 67 (upper middle): #286 of 1,792 scored counties and #7 of 13 scored counties in Arizona. That puts it in the top quarter of counties.
How Pima County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pima County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 7.2 | 7.6 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,019 | 3,513 | 3,109 |
| Official establishment growth, 2019–2023 | +9.9% | +7.3% | +5.8% |
| Population growth, 2020–2025 | +2.8% | +6.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $997 | $1,114 | $983 |
| Median household income | $70,315 | $79,964 | $80,734 |
| Groundwork market score | 67 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 132 → 145All fitness and recreational sports centers · +9.9% over the period
- Employees, 2023
- 2,011
- Annual payroll, 2023
- $36.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 27983 chain locations
- Listings at the U.S. rate for this spending
- 335The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $7.3M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Pima County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Pima County
- Population, 2025 estimate
- 1,074,685+2.8% since 2020
- Households
- 437,827
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 9,189 sq. mi.
- People per square mile
- 115
- Median household income
- $70,315+31.7% vs. 2015–2019, before inflation
- Average household income
- $96,008
- Median home value
- $319,700
- Jobs located here
- 381,409
- Daytime population
- 1,030,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pima County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for gyms, numbered among those based in Arizona, with Pima County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 96 | 58 | 3.6 | $2.9M | +25.4% | #3 of 1,792 |
| 2Yavapai County, AZ | 81 | 70 | 6.3 | $1.5M | +6.5% | #60 of 1,792 |
| 3Mohave County, AZ | 79 | 53 | 5.2 | $1.5M | +6.5% | #82 of 1,792 |
| 4Yuma County, AZ | 74 | 50 | 6.3 | $1.3M | +9.2% | #155 of 1,792 |
| 5Maricopa County, AZ | 73 | 1,396 | 8.1 | $1.5M | +5.5% | #167 of 1,792 |
| 6Navajo County, AZ | 68 | 21 | 5.2 | $1.4M | +3.0% | #276 of 1,792 |
| 7Pima County, AZ | 67 | 279 | 6.4 | $1.6M | +2.8% | #286 of 1,792 |
| 8Cochise County, AZ | 66 | 29 | 5.7 | $1.4M | +0.6% | #320 of 1,792 |
| 9Coconino County, AZ | 54 | 41 | 7.4 | $1.4M | −0.6% | #751 of 1,792 |
| 10Apache County, AZ | 53 | 7 | 3.3 | $1.9M | −2.2% | #782 of 1,792 |
Other business types in Pima County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Pima County, AZ?
Map listings as of September 2026 show 279 gyms in Pima County. 83 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 145 businesses with payroll classed as fitness and recreational sports centers in 2023, up 9.9% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Pima County, AZ spend on memberships, classes and admissions?
About $436.4M a year, or $997 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 279 gyms on map listings, it comes to $1.6M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 437,827 households in Pima County and national spending patterns by income.
How does Pima County, AZ compare with the U.S. for gyms?
Pima County has 6.4 gyms per 10,000 households, 16% below the U.S. rate of 7.6. Spending per gym is $1.6M, 20% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Pima County would have about 335, against 279 on map listings. There is one business with payroll in the industry for every 3,019 households, against one for every 3,109 across the U.S. The official count rose 9.9% from 2019 to 2023, against +5.8% for the U.S.
How fast is Pima County, AZ growing?
Population estimates put Pima County at 1,074,685 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 437,827 households. Median household income in Pima County is $70,315, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pima County scores 67 for gyms (upper middle), #286 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pima County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Pima County
Screening a site or an acquisition in Pima County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.