Metro area profile · Arizona
Tucson, AZ metro area market data
Population, household spending and competition for 56 business types in the Tucson metro area, each scored against other metro areas.
- Population, 2025
- 1,074,685
- +2.8% since 2020
- Households
- 437,827
- Median household income
- $70,315
- +31.7% vs. 2015–2019, before inflation
- Median home value
- $319,700
- Jobs located here
- 381,409
- Highest market score
- 86
- Funeral homes, #15 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Tucson metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Tucson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,074,685 people live in the Tucson metro area, in 437,827 households. Population estimates put the population change in the Tucson metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The median household income in the Tucson metro area is $70,315 a year, 13% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Tucson metro area spend the most on child care and other personal services (an index of 105, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in the Tucson metro area are for funeral homes (86), child care centers and preschools (83) and oil change and quick-lube shops (75). The Tucson metro area ranks #15 of 377 scored metro areas for funeral homes.
The Tucson metro area is made up of one county, Pima County. For its number of households, the Tucson metro area has the most map listings, relative to the U.S., for pest control companies (43% above the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
All 56 business types in the Tucson metro area
Highest Groundwork market score first. Each score compares the Tucson metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 86 | #15 of 377 | 37 | 0.8 | $1.9M | 277 | 16 |
| Child care and preschools | 83 | #13 of 387 | 159 | 3.6 | $1.7M | 168 | 158 |
| Oil change and quick lube | 75 | #26 of 290 | 16 | 0.4 | $26.2M | 191 | 21 |
| Grocery and convenience stores | 74 | #34 of 387 | 534 | 12.2 | $4.8M | 141 | 169 |
| Grocery stores | 74 | #40 of 387 | 155 | 3.5 | $16.5M | 178 | 122 |
| Restaurants and cafes | 73 | #43 of 387 | 3,686 | 84.2 | $442K | 119 | 1,656 |
| Gas stations | 72 | #49 of 387 | 196 | 4.5 | $5.5M | 230 | 227 |
| Electricians | 70 | #41 of 383 | 59 | 1.3 | $19.9M | 166 | 217 |
| Sit-down restaurants | 70 | #50 of 387 | 2,035 | 46.5 | $801K | 121 | 606 |
| Pizza | 70 | #57 of 387 | 232 | 5.3 | $7M | 138 | 810 |
| Collision repair and body shops | 68 | #71 of 381 | 111 | 2.5 | $3.8M | 123 | 71 |
| Bakeries and dessert shops | 67 | #56 of 387 | 266 | 6.1 | $6.1M | 148 | 243 |
| Convenience stores | 67 | #74 of 387 | 260 | 5.9 | $9.8M | 125 | 47 |
| Home inspectors | 66 | #39 of 243 | 18 | 0.4 | Index only | 159 | 27 |
| Pet grooming and boarding | 66 | #72 of 386 | 139 | 3.2 | $2.9M | 114 | 85 |
| Hair salons | 65 | #55 of 387 | 774 | 17.7 | $541K | 126 | 236 |
| Chiropractors | 65 | #81 of 386 | 167 | 3.8 | $3.2M | 135 | 98 |
| Pet businesses | 65 | #82 of 387 | 427 | 9.8 | $944K | 107 | 232 |
| Gyms | 64 | #68 of 387 | 279 | 6.4 | $1.6M | 120 | 145 |
| Landscaping and lawn care | 64 | #114 of 385 | 147 | 3.4 | $3.7M | 127 | 301 |
| Auto repair and car care | 63 | #97 of 387 | 1,463 | 33.4 | $287K | 107 | 542 |
| Pet stores | 62 | #110 of 382 | 89 | 2.0 | $4.5M | 100 | 29 |
| Gyms, studios and classes | 61 | #90 of 387 | 608 | 13.9 | $718K | 108 | 256 |
| Laundromats | 61 | #111 of 364 | 45 | 1.0 | $16.7M | 133 | 19 |
| Lawn, cleaning and pest control | 59 | #124 of 387 | 315 | 7.2 | $1.7M | 104 | 605 |
| Martial arts and dance studios | 58 | #114 of 387 | 211 | 4.8 | $2.1M | 103 | 111 |
| Auto repair shops | 58 | #133 of 387 | 899 | 20.5 | $467K | 105 | 388 |
| Fast food and sandwich shops | 58 | #148 of 387 | 544 | 12.4 | $3M | 98 | 810 |
| Home repair trades | 57 | #134 of 387 | 488 | 11.1 | $2.4M | 99 | 649 |
| Car washes and detailing | 57 | #148 of 387 | 169 | 3.9 | $2.5M | 99 | 60 |
| Urgent care and walk-in clinics | 56 | #71 of 197 | 16 | 0.4 | $33.6M | 137 | 44 |
| Dentists and orthodontists | 56 | #142 of 387 | 493 | 11.3 | $1.1M | 111 | 354 |
| Physical therapy | 56 | #149 of 386 | 203 | 4.6 | $2.7M | 110 | 161 |
| Veterinarians | 56 | #155 of 384 | 155 | 3.5 | $2.6M | 96 | 118 |
| Clothing and shoe stores | 56 | #164 of 387 | 516 | 11.8 | $1.5M | 115 | 268 |
| Tire shops | 55 | #180 of 386 | 164 | 3.7 | $2.6M | 102 | 62 |
| Clothing, shoes and laundry | 54 | #173 of 387 | 748 | 17.1 | $1M | 114 | 324 |
| Salons, barbers and spas | 53 | #157 of 387 | 1,721 | 39.3 | $243K | 114 | 520 |
| Doctors, dentists and clinics | 53 | #167 of 387 | 3,302 | 75.4 | $163K | 107 | 1,457 |
| Optometrists and eye care | 52 | #179 of 386 | 163 | 3.7 | $3.3M | 105 | 74 |
| Roofing and gutters | 51 | #185 of 381 | 141 | 3.2 | $8.3M | 99 | 86 |
| Spas and skin care | 50 | #191 of 387 | 442 | 10.1 | $947K | 108 | 95 |
| Property management | 50 | #192 of 374 | 156 | 3.6 | Index only | 87 | 193 |
| Primary care and pediatrics | 50 | #199 of 387 | 271 | 6.2 | $2M | 111 | 726 |
| Dry cleaners | 49 | #156 of 272 | 37 | 0.8 | $20.3M | 130 | 37 |
| House cleaning | 49 | #192 of 375 | 82 | 1.9 | $6.7M | 104 | 234 |
| Coffee shops and cafes | 49 | #206 of 387 | 433 | 9.9 | $3.8M | 102 | 231 |
| Real estate agents and brokers | 48 | #199 of 387 | 1,242 | 28.4 | Index only | 111 | 691 |
| Real estate | 47 | #212 of 387 | 1,666 | 38.1 | Index only | 104 | 1,099 |
| Yoga, Pilates and fitness studios | 46 | #204 of 347 | 118 | 2.7 | $3.7M | 91 | 145 |
| Insurance agencies | 46 | #211 of 387 | 620 | 14.2 | $1.2M | 98 | 397 |
| HVAC and plumbing | 45 | #239 of 387 | 288 | 6.6 | $4.1M | 86 | 346 |
| Nail salons | 42 | #267 of 387 | 241 | 5.5 | $1.7M | 104 | 134 |
| Mortgage brokers and lenders | 41 | #261 of 373 | 250 | 5.7 | Index only | 77 | 74 |
| Barbershops | 39 | #286 of 387 | 226 | 5.2 | $1.9M | 98 | 50 |
| Pest control | 29 | #310 of 345 | 86 | 2.0 | $6.4M | 62 | 70 |
Household spending in the Tucson metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $419.6M | $958 | 100 |
| Gasoline and other fuels | $1.1B | $2,459 | 95 |
| Food away from home | $1.6B | $3,722 | 91 |
| Groceries | $2.6B | $5,843 | 92 |
| Personal care products and services | $418.5M | $956 | 95 |
| Child care and other personal services | $267.1M | $610 | 105 |
| Memberships, classes and admissions | $436.4M | $997 | 101 |
| Medical and dental services | $538M | $1,229 | 95 |
| Pets | $403.1M | $921 | 101 |
| Clothing, shoes and related services | $751.2M | $1,716 | 83 |
| Vehicle insurance | $761.9M | $1,740 | 89 |
| Home repairs, maintenance and insurance | $1.2B | $2,688 | 89 |
| Lawn care, cleaning and other household services | $547.5M | $1,251 | 88 |
| Rent and homeowner costs | $7.5B | $17,197 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tucson metro area
- Population, 2025 estimate
- 1,074,685+2.8% since 2020
- Households
- 437,827
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 9,189 sq. mi.
- People per square mile
- 115
- Median household income
- $70,315+31.7% vs. 2015–2019, before inflation
- Average household income
- $96,008
- Median home value
- $319,700
- Jobs located here
- 381,409
- Daytime population
- 1,030,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tucson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tucson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tucson metro area 1
- Pima County, AZ1,060,490 people
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- Safford, AZ area39,232 people
Questions
How fast is the Tucson, AZ metro area growing?
Population estimates put the Tucson metro area at 1,074,685 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 437,827 households. Against the 2015–2019 survey, median household income rose 31.7%, before inflation.
How much do households in the Tucson, AZ metro area spend?
Households in the Tucson metro area spend about $7.5B a year on rent and homeowner costs, $2.6B on groceries and $1.6B on food away from home. Relative to the U.S., household spending in the Tucson metro area runs highest on child care and other personal services (an index of 105, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in the Tucson, AZ metro area?
Of the business types scored in the Tucson metro area, funeral homes (86), child care centers and preschools (83) and oil change and quick-lube shops (75) have the highest Groundwork market scores. For funeral homes, that ranks #15 of 377 scored metro areas.
How does the Tucson, AZ metro area compare with the U.S.?
Median household income in the Tucson metro area is $70,315, 13% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $319,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (43% above the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Tucson metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tucson metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Tucson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tucson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.