Auto · County · Arizona
Insurance agencies in Pima County, AZ
Competitor counts, household spending and official business counts for insurance agencies in Pima County, AZ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,367 of 2,272 scored counties
#13 of 14 scored counties in Arizona
- Listings
- 620
- 137 chain locations (22%)
- Official establishments
- 397
- −1.7% since 2019
- Household spending a year
- $761.9M
- On vehicle insurance · $1,740 a household
- Spending per listing
- $1.2M
- 2% below the U.S.
- Listings per 10k households
- 14.2
- 9% below the U.S.
- Population, 2025
- 1,074,685
- +2.8% since 2020
See the insurance agencies around any address in Pima County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Pima County comes to about $761.9M a year: $1,740 per household, 11% below the U.S. average. That is about $1.2M of household spending for each agency on map listings, 2% below the U.S. figure of $1.3M.
Pima County has 620 insurance agencies on map listings as of September 2026. 137 of them (22%) are chain locations, against 21% across the U.S. That is 14.2 per 10,000 households, 9% below the U.S. rate of 15.6.
Official counts show 397 businesses with payroll classed as insurance agencies and brokerages in Pima County in 2023, down 1.7% from 2019. That is one for every 1,103 households, against one for every 966 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $3.8M have gone to businesses classed as insurance agencies and brokerages in Pima County.
Population estimates show Pima County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). For insurance agencies, Pima County has a Groundwork market score of 43 (lower middle): #1,367 of 2,272 scored counties and #13 of 14 scored counties in Arizona.
How Pima County compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pima County | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 16.0 | 15.6 |
| Spending per listing | $1.2M | $1.2M | $1.3M |
| Households per official establishment | 1,103 | 1,004 | 966 |
| Official establishment growth, 2019–2023 | −1.7% | +0.9% | −1.0% |
| Population growth, 2020–2025 | +2.8% | +6.1% | +3.1% |
| Spending per household on vehicle insurance | $1,740 | $1,858 | $1,957 |
| Median household income | $70,315 | $79,964 | $80,734 |
| Groundwork market score | 43 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 404 → 397−1.7% over the period
- Employees, 2023
- 1,310
- Annual payroll, 2023
- $79.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 620137 chain locations
- Listings at the U.S. rate for this spending
- 607The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $3.8M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Pima County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pima County
- Population, 2025 estimate
- 1,074,685+2.8% since 2020
- Households
- 437,827
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 9,189 sq. mi.
- People per square mile
- 115
- Median household income
- $70,315+31.7% vs. 2015–2019, before inflation
- Average household income
- $96,008
- Median home value
- $319,700
- Jobs located here
- 381,409
- Daytime population
- 1,030,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pima County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Arizona
Every Arizona market ranked →The highest-scoring counties in Arizona for insurance agencies, numbered among those based in Arizona, with Pima County marked.
Top counties in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pinal County, AZ | 87 | 92 | 5.7 | $3.5M | +25.4% | #97 of 2,272 |
| 2Graham County, AZ | 72 | 12 | 9.4 | $2.4M | +4.0% | #411 of 2,272 |
| 3Mohave County, AZ | 71 | 99 | 9.7 | $2M | +6.5% | #441 of 2,272 |
| 4La Paz County, AZ | 70 | 6 | 6.7 | $2.8M | +0.9% | #453 of 2,272 |
| 5Apache County, AZ | 68 | 9 | 4.3 | $4.2M | −2.2% | #514 of 2,272 |
| 6Yavapai County, AZ | 65 | 123 | 11.1 | $1.8M | +6.5% | #625 of 2,272 |
| 7Navajo County, AZ | 64 | 38 | 9.5 | $1.9M | +3.0% | #655 of 2,272 |
| 8Cochise County, AZ | 64 | 54 | 10.6 | $1.9M | +0.6% | #663 of 2,272 |
| 9Yuma County, AZ | 62 | 93 | 11.7 | $1.5M | +9.2% | #734 of 2,272 |
| 10Coconino County, AZ | 55 | 59 | 10.7 | $1.8M | −0.6% | #944 of 2,272 |
| 13Pima County, AZ | 43 | 620 | 14.2 | $1.2M | +2.8% | #1,367 of 2,272 |
Other business types in Pima County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Pima County, AZ?
Map listings as of September 2026 show 620 insurance agencies in Pima County. 137 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 397 businesses with payroll classed as insurance agencies and brokerages in 2023, down 1.7% from 2019.
How much do households in Pima County, AZ spend on vehicle insurance?
About $761.9M a year, or $1,740 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 620 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 437,827 households in Pima County and national spending patterns by income.
How does Pima County, AZ compare with the U.S. for insurance agencies?
Pima County has 14.2 insurance agencies per 10,000 households, 9% below the U.S. rate of 15.6. Spending per agency is $1.2M, 2% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Pima County would have about 607, against 620 on map listings. There is one business with payroll in the industry for every 1,103 households, against one for every 966 across the U.S. The official count fell 1.7% from 2019 to 2023, against −1.0% for the U.S.
How fast is Pima County, AZ growing?
Population estimates put Pima County at 1,074,685 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 437,827 households. Median household income in Pima County is $70,315, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pima County scores 43 for insurance agencies (lower middle), #1,367 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pima County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Pima County
Screening a site or an acquisition in Pima County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pima County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.