Small-town market profile · Alabama
Enterprise, AL area market data
How the Enterprise area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 56,953
- +6.3% since 2020
- Households
- 20,984
- Median household income
- $68,353
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $188,600
- Jobs located here
- 16,173
- Highest market score
- 90
- HVAC and plumbing, #3 of 476 scored small-town markets
A site report maps the competitors on map listings around any address in the Enterprise area by name and distance, and the households and spending within reach. Or open the report at the center of the Enterprise area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Enterprise area has an estimated 56,953 people and 20,984 households. Population estimates show the Enterprise area grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Enterprise area is $68,353, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
Relative to the U.S., household spending in the Enterprise area runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in the Enterprise area, HVAC and plumbing companies (90), home repair companies (88) and landscaping and lawn care companies (87) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #3 of 476 scored small-town markets.
The Enterprise area is made up of one county, Coffee County. Against the U.S., map listings per household run highest for funeral homes (2.7 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (43% below the U.S. rate).
All 56 business types in the Enterprise area
Highest Groundwork market score first. Each score compares the Enterprise area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 90 | #3 of 476 | 5 | 2.4 | $11.3M | 239 | 11 |
| Home repair trades | 88 | #4 of 526 | 17 | 8.1 | $3.3M | 137 | 15 |
| Landscaping and lawn care | 87 | #4 of 399 | 5 | 2.4 | $5.9M | 200 | 14 |
| Pet grooming and boarding | 81 | #12 of 387 | 6 | 2.9 | $3M | 116 | 4 |
| Chiropractors | 80 | #9 of 426 | 5 | 2.4 | $4.4M | 186 | 4 |
| Insurance agencies | 80 | #50 of 537 | 27 | 12.9 | $2.1M | 168 | 20 |
| Convenience stores | 79 | #30 of 529 | 18 | 8.6 | $6.8M | 86 | 3 |
| Lawn, cleaning and pest control | 78 | #27 of 481 | 10 | 4.8 | $2.9M | 175 | 29 |
| Pet businesses | 76 | #25 of 527 | 20 | 9.5 | $886K | 101 | 10 |
| Gas stations | 76 | #47 of 536 | 27 | 12.9 | $2.5M | 104 | 30 |
| Physical therapy | 74 | #39 of 400 | 7 | 3.3 | $3.2M | 132 | 4 |
| Veterinarians | 72 | #50 of 398 | 8 | 3.8 | $2.2M | 81 | 6 |
| Gyms, studios and classes | 70 | #57 of 535 | 21 | 10.0 | $657K | 99 | 3 |
| Car washes and detailing | 70 | #74 of 441 | 8 | 3.8 | $2.6M | 102 | Under 3 |
| Primary care and pediatrics | 70 | #79 of 458 | 9 | 4.3 | $2.5M | 139 | 19 |
| Grocery and convenience stores | 70 | #84 of 538 | 45 | 21.4 | $2.7M | 80 | 11 |
| Grocery stores | 67 | #94 of 506 | 14 | 6.7 | $8.7M | 94 | 8 |
| Pizza | 67 | #97 of 520 | 10 | 4.8 | $7.5M | 147 | 48 |
| Doctors, dentists and clinics | 67 | #119 of 538 | 105 | 50.0 | $212K | 139 | 44 |
| Roofing and gutters | 66 | #55 of 288 | 8 | 3.8 | $7.1M | 84 | Under 3 |
| Collision repair and body shops | 66 | #78 of 387 | 6 | 2.9 | $3.4M | 111 | 7 |
| Martial arts and dance studios | 64 | #90 of 378 | 7 | 3.3 | $2M | 98 | 3 |
| Spas and skin care | 64 | #108 of 504 | 15 | 7.1 | $1.2M | 135 | 3 |
| Auto repair and car care | 63 | #156 of 538 | 78 | 37.2 | $264K | 98 | 33 |
| Auto repair shops | 62 | #149 of 538 | 44 | 21.0 | $468K | 105 | 25 |
| Child care and preschools | 60 | #153 of 454 | 14 | 6.7 | $629K | 63 | 10 |
| Sit-down restaurants | 60 | #168 of 538 | 108 | 51.5 | $693K | 104 | 38 |
| Restaurants and cafes | 60 | #169 of 538 | 191 | 91.0 | $392K | 106 | 103 |
| Bakeries and dessert shops | 59 | #157 of 507 | 15 | 7.1 | $5M | 120 | 16 |
| Dentists and orthodontists | 59 | #182 of 526 | 18 | 8.6 | $1.2M | 126 | 12 |
| Optometrists and eye care | 58 | #138 of 400 | 7 | 3.3 | $3.2M | 101 | 5 |
| Gyms | 58 | #175 of 506 | 13 | 6.2 | $1.1M | 82 | Under 3 |
| Hair salons | 56 | #201 of 538 | 42 | 20.0 | $424K | 98 | 9 |
| Property management | 54 | #79 of 180 | 12 | 5.7 | Index only | 46 | 4 |
| Fast food and sandwich shops | 53 | #252 of 537 | 29 | 13.8 | $2.6M | 85 | 48 |
| Mortgage brokers and lenders | 51 | #89 of 177 | 9 | 4.3 | Index only | 86 | 4 |
| Clothing, shoes and laundry | 51 | #262 of 536 | 45 | 21.4 | $832K | 95 | 20 |
| Barbershops | 50 | #202 of 377 | 11 | 5.2 | $1.6M | 86 | Under 3 |
| Real estate agents and brokers | 48 | #294 of 533 | 43 | 20.5 | Index only | 129 | 21 |
| Clothing and shoe stores | 48 | #295 of 536 | 35 | 16.7 | $1.1M | 84 | 20 |
| Salons, barbers and spas | 46 | #325 of 538 | 85 | 40.5 | $209K | 98 | 17 |
| Tire shops | 45 | #258 of 431 | 13 | 6.2 | $1.6M | 63 | 6 |
| Coffee shops and cafes | 44 | #330 of 529 | 26 | 12.4 | $2.9M | 78 | 16 |
| Real estate | 44 | #340 of 536 | 65 | 31.0 | Index only | 108 | 31 |
| Funeral homes | 42 | #231 of 365 | 12 | 5.7 | $236K | 35 | 4 |
| Nail salons | 38 | #278 of 387 | 15 | 7.1 | $1.2M | 71 | 5 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $14.2M | 118 | 4 |
| Pest control | Not scored | Not scored | 4 | 1.9 | $7.3M | 72 | 6 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $5.9M | 131 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $18.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $18.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $29.3M | Too few | 9 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $20.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $22.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $13.8M | Too few | Under 3 |
Household spending in the Enterprise area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.6M | $981 | 102 |
| Gasoline and other fuels | $66.8M | $3,186 | 123 |
| Food away from home | $74.9M | $3,567 | 88 |
| Groceries | $122.1M | $5,820 | 92 |
| Personal care products and services | $17.8M | $848 | 84 |
| Child care and other personal services | $8.8M | $420 | 72 |
| Memberships, classes and admissions | $13.8M | $658 | 67 |
| Medical and dental services | $22.2M | $1,060 | 82 |
| Pets | $17.7M | $845 | 93 |
| Clothing, shoes and related services | $37.5M | $1,785 | 87 |
| Vehicle insurance | $56.8M | $2,707 | 138 |
| Home repairs, maintenance and insurance | $56.7M | $2,704 | 90 |
| Lawn care, cleaning and other household services | $29.3M | $1,396 | 99 |
| Rent and homeowner costs | $303.5M | $14,465 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Enterprise area
- Population, 2025 estimate
- 56,953+6.3% since 2020
- Households
- 20,984
- Median age
- 39.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 679 sq. mi.
- People per square mile
- 81
- Median household income
- $68,353+22.9% vs. 2015–2019, before inflation
- Average household income
- $86,186
- Median home value
- $188,600
- Jobs located here
- 16,173
- Daytime population
- 51,210Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Enterprise area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Enterprise area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Enterprise area 1
- Coffee County, AL54,920 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Enterprise, AL area growing?
Population estimates put the Enterprise area at 56,953 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 20,984 households. Median household income rose 22.9% from the 2015–2019 survey, before inflation.
How much do households in the Enterprise, AL area spend?
Households in the Enterprise area spend about $303.5M a year on rent and homeowner costs, $122.1M on groceries and $74.9M on food away from home. Set against the U.S., households in the Enterprise area spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in the Enterprise, AL area?
The highest Groundwork market scores in the Enterprise area are for HVAC and plumbing companies (90), home repair companies (88) and landscaping and lawn care companies (87). The Enterprise area ranks #3 of 476 scored small-town markets for HVAC and plumbing companies.
How does the Enterprise, AL area compare with the U.S.?
The median household income in the Enterprise area is $68,353 a year, 15% below the U.S. median of $80,734. The population rose 6.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,600, against $332,700 for the U.S. For its number of households, the Enterprise area has the most map listings, relative to the U.S., for funeral homes (2.7 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Enterprise area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Enterprise area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Enterprise area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Enterprise area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.