Fitness and classes · Small-town market · Alabama
Gyms in the Enterprise, AL area
How the Enterprise, AL area compares with other small-town markets and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #175 of 506 scored small-town markets
#3 of 12 scored small-town markets based in Alabama
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.8M
- On memberships, classes and admissions · $658 a household
- Spending per listing
- $1.1M
- 18% below the U.S.
- Listings per 10k households
- 6.2
- 18% below the U.S.
- Population, 2025
- 56,953
- +6.3% since 2020
See the gyms around any address in the Enterprise area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Enterprise area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Enterprise area comes to about $13.8M a year: $658 per household, 33% below the U.S. average. That is about $1.1M of household spending for each gym on map listings, 18% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Enterprise area has 13 gyms on map listings as of September 2026. Of those, 5 are chain locations, or 38%, against 28% across the U.S. That comes to 6.2 for every 10,000 households, 18% below the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in the Enterprise area, since they leave out counts under 3.
Population estimates put the population change in the Enterprise area from 2020 to 2025 at +6.3%, faster than the U.S. (+3.1%). The Enterprise area scores 58 (upper middle) on the Groundwork market score for gyms, ranking #175 of 506 scored small-town markets and #3 of 12 scored small-town markets based in Alabama.
How the Enterprise area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Enterprise area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 7.0 | 7.6 |
| Spending per listing | $1.1M | $936K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 4,035 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +5.8% |
| Population growth, 2020–2025 | +6.3% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $658 | $656 | $983 |
| Median household income | $68,353 | $63,999 | $80,734 |
| Groundwork market score | 58 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Enterprise area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Enterprise area
- Population, 2025 estimate
- 56,953+6.3% since 2020
- Households
- 20,984
- Median age
- 39.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 679 sq. mi.
- People per square mile
- 81
- Median household income
- $68,353+22.9% vs. 2015–2019, before inflation
- Average household income
- $86,186
- Median home value
- $188,600
- Jobs located here
- 16,173
- Daytime population
- 51,210Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Enterprise area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Enterprise area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Alabama
Every Alabama market ranked →The highest-scoring small-town markets in Alabama for gyms, numbered among those based in Alabama (a market based in another state is listed without a number), with the Enterprise area marked.
Top small-town markets in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozark, AL | 65 | 5 | 2.5 | $2.1M | +1.3% | #84 of 506 |
| LaGrange, GA-AL | 65 | 19 | 4.7 | $1.2M | +3.0% | #94 of 506 |
| 2Cullman, AL | 59 | 24 | 6.8 | $906K | +6.7% | #164 of 506 |
| 3Enterprise, AL | 58 | 13 | 6.2 | $1.1M | +6.3% | #175 of 506 |
| 4Albertville, AL | 56 | 29 | 8.0 | $800K | +6.0% | #193 of 506 |
| 5Alexander City, AL | 54 | 8 | 4.7 | $1.2M | −0.8% | #219 of 506 |
| 6Talladega-Sylacauga, AL | 49 | 21 | 5.5 | $971K | 0.0% | #270 of 506 |
| 7Scottsboro, AL | 47 | 15 | 6.9 | $768K | +3.3% | #290 of 506 |
| 8Fort Payne, AL | 42 | 13 | 5.0 | $981K | +3.4% | #343 of 506 |
| 9Russellville, AL | 37 | 6 | 5.0 | $990K | +1.1% | #393 of 506 |
Other business types in the Enterprise area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Enterprise, AL area?
Map listings as of September 2026 show 13 gyms in the Enterprise area. 5 of them (38%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the Enterprise area: counts under 3 are left out.
How much do households in the Enterprise, AL area spend on memberships, classes and admissions?
About $13.8M a year, or $658 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 13 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 20,984 households in the Enterprise area and national spending patterns by income.
How does the Enterprise, AL area compare with the U.S. for gyms?
The Enterprise area has 6.2 gyms per 10,000 households, 18% below the U.S. rate of 7.6. Spending per gym is $1.1M, 18% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Enterprise area would have about 11, against 13 on map listings.
How fast is the Enterprise, AL area growing?
Population estimates put the Enterprise area at 56,953 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 20,984 households. Median household income in the Enterprise area is $68,353, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Enterprise area scores 58 for gyms (upper middle), #175 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Enterprise area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Enterprise area
Screening a site or an acquisition in the Enterprise area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Enterprise area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.