County profile · Alabama
Covington County, AL market data
Population, household spending and competition for 56 business types in Covington County, each scored against other counties.
- Population, 2025
- 37,947
- +1.2% since 2020
- Households
- 14,642
- Median household income
- $52,456
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $152,100
- Jobs located here
- 11,850
- Highest market score
- 68
- Home repair trades, #253 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Covington County by name and distance, and the households and spending within reach. Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 37,947 people live in Covington County, in 14,642 households. Population estimates put the population change in Covington County from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The median household income in Covington County is $52,456 a year, 35% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Covington County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Covington County are for home repair companies (68), landscaping and lawn care companies (56) and car washes and detailers (52). Covington County ranks #253 of 2,057 scored counties for home repair companies.
For its number of households, Covington County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
All 56 business types in Covington County
Highest Groundwork market score first. Each score compares Covington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 68 | #253 of 2,057 | 8 | 5.5 | $4.5M | 184 | 13 |
| Landscaping and lawn care | 56 | #558 of 1,493 | 8 | 5.5 | $2.3M | 80 | 8 |
| Car washes and detailing | 52 | #677 of 1,451 | 5 | 3.4 | $2.7M | 107 | Under 3 |
| Spas and skin care | 52 | #794 of 1,769 | 7 | 4.8 | $1.6M | 183 | Under 3 |
| Real estate | 51 | #1,033 of 2,229 | 26 | 17.8 | Index only | 174 | 14 |
| Grocery stores | 50 | #1,023 of 2,070 | 10 | 6.8 | $8M | 86 | 4 |
| Insurance agencies | 50 | #1,115 of 2,272 | 26 | 17.8 | $1.5M | 116 | 16 |
| Real estate agents and brokers | 49 | #1,091 of 2,176 | 24 | 16.4 | Index only | 150 | 8 |
| Dentists and orthodontists | 47 | #1,044 of 1,886 | 12 | 8.2 | $1.2M | 120 | 8 |
| Hair salons | 44 | #1,472 of 2,339 | 26 | 17.8 | $430K | 100 | 6 |
| Funeral homes | 43 | #908 of 1,472 | 9 | 6.1 | $295K | 43 | 4 |
| Pizza | 43 | #1,294 of 2,090 | 8 | 5.5 | $5.8M | 115 | 35 |
| Sit-down restaurants | 42 | #1,559 of 2,405 | 79 | 54.0 | $591K | 89 | 16 |
| Coffee shops and cafes | 39 | #1,448 of 2,063 | 17 | 11.6 | $2.7M | 74 | 5 |
| Pet businesses | 39 | #1,572 of 2,200 | 20 | 13.7 | $549K | 62 | 7 |
| Child care and preschools | 37 | #1,170 of 1,611 | 9 | 6.1 | $574K | 57 | 7 |
| Lawn, cleaning and pest control | 37 | #1,364 of 1,771 | 17 | 11.6 | $1.1M | 66 | 18 |
| Salons, barbers and spas | 37 | #1,855 of 2,385 | 52 | 35.5 | $215K | 101 | 10 |
| Bakeries and dessert shops | 36 | #1,450 of 1,889 | 17 | 11.6 | $2.7M | 66 | 5 |
| Gyms, studios and classes | 35 | #1,662 of 2,088 | 21 | 14.3 | $384K | 58 | 3 |
| Grocery and convenience stores | 34 | #1,833 of 2,402 | 45 | 30.7 | $1.8M | 52 | 8 |
| Restaurants and cafes | 34 | #1,877 of 2,405 | 145 | 99.0 | $322K | 87 | 57 |
| Gyms | 33 | #1,436 of 1,792 | 12 | 8.2 | $673K | 52 | 3 |
| Collision repair and body shops | 30 | #1,097 of 1,327 | 5 | 3.4 | $2.7M | 87 | 9 |
| Convenience stores | 29 | #1,840 of 2,261 | 27 | 18.4 | $2.9M | 37 | 4 |
| Doctors, dentists and clinics | 29 | #2,117 of 2,394 | 94 | 64.2 | $151K | 99 | 45 |
| Primary care and pediatrics | 27 | #1,436 of 1,656 | 11 | 7.5 | $1.3M | 73 | 25 |
| Clothing, shoes and laundry | 27 | #1,932 of 2,210 | 45 | 30.7 | $532K | 60 | 10 |
| Gas stations | 27 | #2,061 of 2,358 | 38 | 26.0 | $1.2M | 49 | 37 |
| Auto repair and car care | 27 | #2,107 of 2,401 | 62 | 42.3 | $217K | 81 | 31 |
| Nail salons | 26 | #1,185 of 1,328 | 8 | 5.5 | $1.4M | 84 | Under 3 |
| Clothing and shoe stores | 26 | #1,824 of 2,087 | 33 | 22.5 | $726K | 57 | 10 |
| Fast food and sandwich shops | 26 | #1,942 of 2,222 | 20 | 13.7 | $2.3M | 76 | 35 |
| Auto repair shops | 25 | #2,158 of 2,378 | 40 | 27.3 | $337K | 76 | 22 |
| Pet grooming and boarding | 23 | #1,320 of 1,461 | 9 | 6.1 | $1.2M | 48 | Under 3 |
| Tire shops | 23 | #1,357 of 1,530 | 10 | 6.8 | $1.3M | 54 | 5 |
| Veterinarians | 22 | #1,352 of 1,485 | 8 | 5.5 | $1.4M | 50 | 7 |
| Barbershops | 21 | #1,214 of 1,356 | 9 | 6.1 | $1.2M | 66 | Under 3 |
| Physical therapy | 21 | #1,332 of 1,422 | 10 | 6.8 | $1.4M | 59 | 7 |
| Optometrists and eye care | 17 | #1,228 of 1,302 | 7 | 4.8 | $2M | 65 | 5 |
| Martial arts and dance studios | 17 | #1,278 of 1,334 | 7 | 4.8 | $1.2M | 57 | Under 3 |
| Pest control | 14 | #683 of 699 | 5 | 3.4 | $3.7M | 37 | 5 |
| Laundromats | 14 | #753 of 785 | 5 | 3.4 | $4.8M | 38 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.7 | $3.6M | 149 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.7 | $4.7M | 73 | 5 |
| Electricians | Not scored | Not scored | 3 | 2.0 | $11.9M | 99 | 8 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $11.9M | 141 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $12M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.4 | $17.9M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $4M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $13.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $11M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Covington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.5M | $920 | 96 |
| Gasoline and other fuels | $44.3M | $3,027 | 117 |
| Food away from home | $46.7M | $3,188 | 78 |
| Groceries | $79.6M | $5,440 | 86 |
| Personal care products and services | $11.2M | $764 | 76 |
| Child care and other personal services | $5.2M | $353 | 61 |
| Memberships, classes and admissions | $8.1M | $551 | 56 |
| Medical and dental services | $14.2M | $971 | 75 |
| Pets | $11M | $750 | 82 |
| Clothing, shoes and related services | $23.9M | $1,635 | 80 |
| Vehicle insurance | $37.9M | $2,587 | 132 |
| Home repairs, maintenance and insurance | $35.8M | $2,444 | 81 |
| Lawn care, cleaning and other household services | $18.7M | $1,280 | 91 |
| Rent and homeowner costs | $195.7M | $13,366 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Covington County
- Population, 2025 estimate
- 37,947+1.2% since 2020
- Households
- 14,642
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 1,031 sq. mi.
- People per square mile
- 37
- Median household income
- $52,456+24.3% vs. 2015–2019, before inflation
- Average household income
- $74,062
- Median home value
- $152,100
- Jobs located here
- 11,850
- Daytime population
- 35,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Coffee County, AL54,920 people
- Crenshaw County, AL13,122 people
- Conecuh County, AL11,275 people
- Butler County, AL18,630 people
- Geneva County, AL26,887 people
- Pike County, AL32,987 people
- Dale County, AL49,599 people
- Escambia County, AL36,629 people
Questions
How fast is Covington County, AL growing?
Population estimates put Covington County at 37,947 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 14,642 households. Against the 2015–2019 survey, median household income rose 24.3%, before inflation.
How much do households in Covington County, AL spend?
Households in Covington County spend about $195.7M a year on rent and homeowner costs, $79.6M on groceries and $46.7M on food away from home. Relative to the U.S., household spending in Covington County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Covington County, AL?
Of the business types scored in Covington County, home repair companies (68), landscaping and lawn care companies (56) and car washes and detailers (52) have the highest Groundwork market scores. For home repair companies, that ranks #253 of 2,057 scored counties.
How does Covington County, AL compare with the U.S.?
Median household income in Covington County is $52,456, 35% below the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Covington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Covington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.