Beauty and personal care · County · Alabama
Hair salons in Baldwin County, AL
How Baldwin County, AL compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,348 of 2,339 scored counties
#24 of 61 scored counties in Alabama
- Listings
- 285
- 52 chain locations (18%)
- Official establishments
- 51
- +24.4% since 2019
- Household spending a year
- $90.3M
- On personal care products and services · $916 a household
- Spending per listing
- $317K
- 26% below the U.S.
- Listings per 10k households
- 28.9
- 24% above the U.S.
- Population, 2025
- 267,761
- +14.8% since 2020
See the hair salons around any address in Baldwin County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Baldwin County spend about $90.3M a year on personal care products and services, or $916 per household, 9% below the U.S. average. That works out to $317K per salon, 26% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Baldwin County has 285 hair salons on map listings as of September 2026. Of those, 52 are chain locations, or 18%, against 14% across the U.S. That is 28.9 per 10,000 households, 24% above the U.S. rate of 23.4.
In 2023, official counts showed 51 businesses with payroll in Baldwin County classed as beauty salons, up 24.4% from 2019. That is one for every 1,933 households, against one for every 1,535 across the U.S. Official counts list 570 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $119K have gone to businesses classed as beauty salons in Baldwin County.
Population estimates put the population change in Baldwin County from 2020 to 2025 at +14.8%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Baldwin County is 47 (lower middle), #1,348 of 2,339 scored counties and #24 of 61 scored counties in Alabama.
How Baldwin County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baldwin County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.9 | 23.0 | 23.4 |
| Spending per listing | $317K | $366K | $430K |
| Households per official establishment | 1,933 | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | +24.4% | +4.2% | +6.0% |
| Population growth, 2020–2025 | +14.8% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $916 | $839 | $1,005 |
| Median household income | $78,775 | $63,999 | $80,734 |
| Groundwork market score | 47 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41 → 51+24.4% over the period
- Employees, 2023
- 213
- Annual payroll, 2023
- $6.8M
- One-person businesses, 2023
- 570Businesses with no payroll
- Map listings, September 2026
- 28552 chain locations
- Listings at the U.S. rate for this spending
- 210The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $119K
SBA-backed loans to businesses classed as beauty salons in Baldwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baldwin County
- Population, 2025 estimate
- 267,761+14.8% since 2020
- Households
- 98,574
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 1,590 sq. mi.
- People per square mile
- 155
- Median household income
- $78,775+35.1% vs. 2015–2019, before inflation
- Average household income
- $103,378
- Median home value
- $316,900
- Jobs located here
- 84,738
- Daytime population
- 233,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for hair salons, numbered among those based in Alabama, with Baldwin County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 80 | 67 | 16.4 | $582K | +18.0% | #80 of 2,339 |
| 2Elmore County, AL | 77 | 43 | 13.1 | $681K | +4.2% | #119 of 2,339 |
| 3Henry County, AL | 73 | 7 | 9.9 | $804K | +7.1% | #197 of 2,339 |
| 4Chilton County, AL | 71 | 21 | 11.7 | $687K | +5.9% | #255 of 2,339 |
| 5St. Clair County, AL | 69 | 57 | 16.2 | $540K | +7.1% | #330 of 2,339 |
| 6Autauga County, AL | 68 | 43 | 18.8 | $478K | +5.1% | #372 of 2,339 |
| 7Blount County, AL | 66 | 34 | 15.3 | $533K | +1.8% | #424 of 2,339 |
| 8Lee County, AL | 64 | 115 | 16.6 | $511K | +8.6% | #500 of 2,339 |
| 9Shelby County, AL | 62 | 191 | 22.0 | $472K | +6.5% | #602 of 2,339 |
| 10Cullman County, AL | 60 | 70 | 19.8 | $414K | +6.7% | #701 of 2,339 |
| 24Baldwin County, AL | 47 | 285 | 28.9 | $317K | +14.8% | #1,348 of 2,339 |
Other business types in Baldwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons47
- Barbershops65
- Nail salons44
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Baldwin County, AL?
Map listings as of September 2026 show 285 hair salons in Baldwin County. 52 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 51 businesses with payroll classed as beauty salons in 2023, up 24.4% from 2019. Official counts also show 570 one-person businesses without payroll.
How much do households in Baldwin County, AL spend on personal care products and services?
About $90.3M a year, or $916 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 285 hair salons on map listings, it comes to $317K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 98,574 households in Baldwin County and national spending patterns by income.
How does Baldwin County, AL compare with the U.S. for hair salons?
Baldwin County has 28.9 hair salons per 10,000 households, 24% above the U.S. rate of 23.4. Spending per salon is $317K, 26% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Baldwin County would have about 210, against 285 on map listings. There is one business with payroll in the industry for every 1,933 households, against one for every 1,535 across the U.S. The official count rose 24.4% from 2019 to 2023, against +6.0% for the U.S.
How fast is Baldwin County, AL growing?
Population estimates put Baldwin County at 267,761 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 98,574 households. Median household income in Baldwin County is $78,775, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baldwin County scores 47 for hair salons (lower middle), #1,348 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Baldwin County
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.