Groundwork

County profile · Alabama

Escambia County, AL market data

Population, household spending and competition for 56 business types in Escambia County, each scored against other counties.

Population, 2025
36,665
0.0% since 2020
Households
12,808
Median household income
$48,225
+32.9% vs. 2015–2019, before inflation
Median home value
$136,500
Jobs located here
12,506
Highest market score
62
Lawn, cleaning and pest control, #408 of 1,771 scored counties

A site report maps the competitors on map listings around any address in Escambia County by name and distance, and the households and spending within reach. Or open the report at the center of Escambia County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 36,665 people live in Escambia County, in 12,808 households. Population estimates put the population change in Escambia County from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The median household income in Escambia County is $48,225 a year, 40% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Escambia County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).

The highest Groundwork market scores in Escambia County are for lawn care, cleaning and pest control companies (62); insurance agencies (57); and real estate agents and brokers (50). Escambia County ranks #408 of 1,771 scored counties for lawn care, cleaning and pest control companies.

For its number of households, Escambia County has the most map listings, relative to the U.S., for funeral homes (4.1 times the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).

All 56 business types in Escambia County

Highest Groundwork market score first. Each score compares Escambia County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Escambia County, AL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Lawn, cleaning and pest control62#408 of 1,77153.9$3.1M18314
Insurance agencies57#859 of 2,2721310.1$2.3M18514
Real estate agents and brokers50#1,026 of 2,1761511.7Index only1997
Real estate47#1,203 of 2,2291814.1Index only20814
Pet businesses46#1,286 of 2,2001410.9$625K713
Primary care and pediatrics44#1,032 of 1,65664.7$1.9M10811
Veterinarians37#1,043 of 1,48553.9$1.7M643
Grocery stores37#1,460 of 2,070118.6$6.1M654
Sit-down restaurants35#1,847 of 2,4056953.9$541K8213
Doctors, dentists and clinics34#1,921 of 2,3946853.1$170K11127
Collision repair and body shops32#1,065 of 1,32753.9$2.1M683
Nail salons32#1,098 of 1,32853.9$1.8M109Under 3
Dentists and orthodontists31#1,615 of 1,8861310.1$887K907
Funeral homes30#1,232 of 1,472118.6$203K305
Auto repair shops28#2,096 of 2,3783829.7$278K6211
Pizza27#1,855 of 2,09097.0$4.1M8231
Grocery and convenience stores27#2,044 of 2,4023728.9$1.8M538
Coffee shops and cafes23#1,921 of 2,063129.4$3.1M849
Optometrists and eye care22#1,175 of 1,30253.9$2.3M743
HVAC and plumbing22#1,630 of 1,707118.6$2.7M5611
Convenience stores22#1,996 of 2,2612318.0$2.9M374
Auto repair and car care21#2,265 of 2,4016450.0$165K6120
Restaurants and cafes21#2,273 of 2,405139108.5$269K7254
Child care and preschools19#1,501 of 1,61197.0$426K438
Gyms, studios and classes19#1,981 of 2,088129.4$498K75Under 3
Spas and skin care17#1,719 of 1,769129.4$757K86Under 3
Clothing, shoes and laundry17#2,136 of 2,2103325.8$590K6713
Home repair trades16#2,030 of 2,0571914.8$1.6M6429
Hair salons16#2,266 of 2,3392821.9$324K75Under 3
Bakeries and dessert shops15#1,859 of 1,8891814.1$2.1M509
Clothing and shoe stores15#2,025 of 2,0872721.1$721K5713
Electricians14#1,131 of 1,16053.9$5.9M4914
Gas stations14#2,299 of 2,3584132.0$859K3635
Tire shops13#1,473 of 1,530118.6$959K384
Gyms12#1,733 of 1,79297.0$665K51Under 3
Salons, barbers and spas12#2,361 of 2,3856147.6$149K70Under 3
Fast food and sandwich shops11#2,186 of 2,2222922.6$1.3M4231
Barbershops8#1,322 of 1,3561511.7$605K32Under 3
Car washes and detailingNot scoredNot scored43.1$2.6M105Under 3
Landscaping and lawn careNot scoredNot scored43.1$3.8M1317
Pet grooming and boardingNot scoredNot scored43.1$2.2M86Under 3
Pet storesNot scoredNot scored43.1$2.2M48Under 3
Dry cleanersNot scoredNot scored32.3$6.5M41Under 3
LaundromatsNot scoredNot scored32.3$6.5M52Under 3
Martial arts and dance studiosNot scoredNot scored32.3$2M99Under 3
Physical therapyNot scoredNot scored32.3$3.8M1606
Roofing and guttersNot scoredNot scored32.3$9.8M1164
ChiropractorsNot scoredNot scored21.6$5.8MToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored21.6Index onlyToo fewUnder 3
House cleaningNot scoredNot scored10.8$15.3MToo few7
Oil change and quick lubeNot scoredNot scored10.8$10.6MToo few3
Property managementNot scoredNot scored10.8Index onlyToo few3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Escambia County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Escambia County, AL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$10.6M$82486
Gasoline and other fuels$35.2M$2,749106
Food away from home$37.3M$2,91472
Groceries$66.7M$5,20482
Personal care products and services$9.1M$70971
Child care and other personal services$3.8M$30052
Memberships, classes and admissions$6M$46747
Medical and dental services$11.5M$90170
Pets$8.7M$68375
Clothing, shoes and related services$19.5M$1,52074
Vehicle insurance$30.1M$2,354120
Home repairs, maintenance and insurance$29.5M$2,30076
Lawn care, cleaning and other household services$15.3M$1,19885
Rent and homeowner costs$162.5M$12,68576

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Escambia County

Population, 2025 estimate
36,6650.0% since 2020
Households
12,808
Median age
39.4
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
945 sq. mi.
People per square mile
39
Median household income
$48,225+32.9% vs. 2015–2019, before inflation
Average household income
$63,450
Median home value
$136,500
Jobs located here
12,506
Daytime population
34,504Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Escambia County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Escambia County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Escambia County, AL growing?

Population estimates put Escambia County at 36,665 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 12,808 households. Against the 2015–2019 survey, median household income rose 32.9%, before inflation.

How much do households in Escambia County, AL spend?

Households in Escambia County spend about $162.5M a year on rent and homeowner costs, $66.7M on groceries and $37.3M on food away from home. Relative to the U.S., household spending in Escambia County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).

Which business types have the highest market scores in Escambia County, AL?

Of the business types scored in Escambia County, lawn care, cleaning and pest control companies (62); insurance agencies (57); and real estate agents and brokers (50) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #408 of 1,771 scored counties.

How does Escambia County, AL compare with the U.S.?

Median household income in Escambia County is $48,225, 40% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $136,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (4.1 times the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Escambia County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Escambia County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Escambia County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Escambia County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.