County profile · Alabama
Clarke County, AL market data
How Clarke County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 22,014
- −4.2% since 2020
- Households
- 8,423
- Median household income
- $49,249
- +31.7% vs. 2015–2019, before inflation
- Median home value
- $121,700
- Jobs located here
- 7,813
- Highest market score
- 57
- Real estate agents and brokers, #669 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Clarke County by name and distance, and the households and spending within reach. Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Clarke County has an estimated 22,014 people and 8,423 households. Between 2020 and 2025, the population of Clarke County declined 4.2%, against +3.1% for the U.S. Median household income in Clarke County is $49,249, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.7%, before inflation.
Relative to the U.S., household spending in Clarke County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Clarke County, real estate agents and brokers (57), home repair companies (53) and real estate businesses (51) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #669 of 2,176 scored counties.
Against the U.S., map listings per household run highest for gas stations (3.1 times the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
All 56 business types in Clarke County
Highest Groundwork market score first. Each score compares Clarke County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 57 | #669 of 2,176 | 7 | 8.3 | Index only | 289 | 3 |
| Home repair trades | 53 | #872 of 2,057 | 6 | 7.1 | $3.3M | 137 | 9 |
| Real estate | 51 | #1,018 of 2,229 | 11 | 13.1 | Index only | 232 | 6 |
| Coffee shops and cafes | 39 | #1,415 of 2,063 | 6 | 7.1 | $4.3M | 117 | 4 |
| Pet businesses | 38 | #1,600 of 2,200 | 10 | 11.9 | $611K | 70 | 3 |
| Dentists and orthodontists | 36 | #1,432 of 1,886 | 6 | 7.1 | $1.3M | 135 | 6 |
| Doctors, dentists and clinics | 29 | #2,111 of 2,394 | 47 | 55.8 | $169K | 111 | 18 |
| Funeral homes | 28 | #1,269 of 1,472 | 9 | 10.7 | $168K | 25 | Under 3 |
| Grocery stores | 26 | #1,755 of 2,070 | 9 | 10.7 | $5M | 54 | 3 |
| Grocery and convenience stores | 26 | #2,091 of 2,402 | 29 | 34.4 | $1.6M | 46 | 4 |
| Sit-down restaurants | 26 | #2,182 of 2,405 | 55 | 65.3 | $474K | 71 | 11 |
| Insurance agencies | 25 | #1,943 of 2,272 | 19 | 22.6 | $1.1M | 85 | 13 |
| Primary care and pediatrics | 24 | #1,503 of 1,656 | 10 | 11.9 | $796K | 45 | 6 |
| Spas and skin care | 18 | #1,708 of 1,769 | 7 | 8.3 | $896K | 102 | Under 3 |
| Pizza | 17 | #2,037 of 2,090 | 7 | 8.3 | $3.7M | 73 | 31 |
| Auto repair shops | 14 | #2,339 of 2,378 | 30 | 35.6 | $239K | 54 | 10 |
| Gas stations | 10 | #2,339 of 2,358 | 28 | 33.2 | $843K | 35 | 23 |
| Restaurants and cafes | 10 | #2,390 of 2,405 | 93 | 110.4 | $281K | 76 | 47 |
| Convenience stores | 9 | #2,201 of 2,261 | 15 | 17.8 | $3M | 38 | Under 3 |
| Nail salons | 7 | #1,311 of 1,328 | 6 | 7.1 | $1M | 63 | Under 3 |
| Gyms, studios and classes | 7 | #2,074 of 2,088 | 11 | 13.1 | $404K | 61 | Under 3 |
| Clothing, shoes and laundry | 7 | #2,198 of 2,210 | 29 | 34.4 | $464K | 53 | 12 |
| Auto repair and car care | 7 | #2,396 of 2,401 | 47 | 55.8 | $152K | 57 | 19 |
| Gyms | 6 | #1,776 of 1,792 | 7 | 8.3 | $635K | 49 | Under 3 |
| Clothing and shoe stores | 6 | #2,078 of 2,087 | 24 | 28.5 | $561K | 44 | 12 |
| Collision repair and body shops | 5 | #1,323 of 1,327 | 6 | 7.1 | $1.2M | 39 | 6 |
| Tire shops | 5 | #1,525 of 1,530 | 9 | 10.7 | $795K | 32 | 6 |
| Salons, barbers and spas | 5 | #2,381 of 2,385 | 53 | 62.9 | $118K | 56 | Under 3 |
| Physical therapy | 4 | #1,420 of 1,422 | 8 | 9.5 | $995K | 41 | 6 |
| Fast food and sandwich shops | 4 | #2,220 of 2,222 | 27 | 32.1 | $966K | 32 | 31 |
| Hair salons | 4 | #2,335 of 2,339 | 36 | 42.7 | $174K | 40 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.7 | $6.5M | 157 | 4 |
| Barbershops | Not scored | Not scored | 4 | 4.7 | $1.6M | 83 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.7 | $1.1M | 55 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 4.7 | Index only | 71 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 4.7 | $1.5M | 56 | 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.6 | $2.4M | 95 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.6 | $2.7M | 111 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.6 | $6.7M | 55 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.6 | $6.7M | 140 | 6 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.6 | $3.5M | 209 | 12 |
| Child care and preschools | Not scored | Not scored | 2 | 2.4 | $1.4M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 2 | 2.4 | $6.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.4 | $5.3M | Too few | 7 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.4 | $3.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $10.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clarke County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $850 | 89 |
| Gasoline and other fuels | $23.6M | $2,803 | 108 |
| Food away from home | $26.1M | $3,098 | 76 |
| Groceries | $45.1M | $5,351 | 85 |
| Personal care products and services | $6.3M | $745 | 74 |
| Child care and other personal services | $2.8M | $337 | 58 |
| Memberships, classes and admissions | $4.4M | $528 | 54 |
| Medical and dental services | $8M | $945 | 73 |
| Pets | $6.1M | $725 | 80 |
| Clothing, shoes and related services | $13.5M | $1,599 | 78 |
| Vehicle insurance | $20.2M | $2,402 | 123 |
| Home repairs, maintenance and insurance | $20M | $2,373 | 79 |
| Lawn care, cleaning and other household services | $10.5M | $1,252 | 89 |
| Rent and homeowner costs | $110.3M | $13,098 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clarke County
- Population, 2025 estimate
- 22,014−4.2% since 2020
- Households
- 8,423
- Median age
- 41.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,238 sq. mi.
- People per square mile
- 18
- Median household income
- $49,249+31.7% vs. 2015–2019, before inflation
- Average household income
- $75,047
- Median home value
- $121,700
- Jobs located here
- 7,813
- Daytime population
- 20,445Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clarke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Washington County, AL15,143 people
- Monroe County, AL19,388 people
- Choctaw County, AL12,380 people
- Wilcox County, AL10,172 people
- Marengo County, AL18,851 people
- Conecuh County, AL11,275 people
- Escambia County, AL36,629 people
- Sumter County, AL11,878 people
Questions
How fast is Clarke County, AL growing?
Population estimates put Clarke County at 22,014 people in 2025, down 4.2% since 2020, against +3.1% for the U.S. It has 8,423 households. Median household income rose 31.7% from the 2015–2019 survey, before inflation.
How much do households in Clarke County, AL spend?
Households in Clarke County spend about $110.3M a year on rent and homeowner costs, $45.1M on groceries and $26.1M on food away from home. Set against the U.S., households in Clarke County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Clarke County, AL?
The highest Groundwork market scores in Clarke County are for real estate agents and brokers (57), home repair companies (53) and real estate businesses (51). Clarke County ranks #669 of 2,176 scored counties for real estate agents and brokers.
How does Clarke County, AL compare with the U.S.?
The median household income in Clarke County is $49,249 a year, 39% below the U.S. median of $80,734. The population fell 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,700, against $332,700 for the U.S. For its number of households, Clarke County has the most map listings, relative to the U.S., for gas stations (3.1 times the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Clarke County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clarke County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clarke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.