Small-town market profile · Alabama
Alexander City, AL area market data
Population, household spending and competition for 56 business types in the Alexander City area, each scored against other small-town markets.
- Population, 2025
- 40,953
- −0.8% since 2020
- Households
- 17,076
- Median household income
- $59,356
- Median home value
- $158,500
- Jobs located here
- 12,620
- Highest market score
- 66
- Insurance agencies, #137 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Alexander City area by name and distance, and the households and spending within reach. Or open the report at the center of the Alexander City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 40,953 people live in the Alexander City area, in 17,076 households. Population estimates show the Alexander City area declined 0.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Alexander City area is $59,356 a year, 26% below the U.S. median of $80,734.
Set against the U.S., households in the Alexander City area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in the Alexander City area are for insurance agencies (66), gyms and studios (65) and restaurants and cafes (59). The Alexander City area ranks #137 of 537 scored small-town markets for insurance agencies.
The Alexander City area is made up of one county, Tallapoosa County. For its number of households, the Alexander City area has the most map listings, relative to the U.S., for tire shops (2.2 times the U.S. rate) and the fewest for gyms and studios (60% below the U.S. rate).
All 56 business types in the Alexander City area
Highest Groundwork market score first. Each score compares the Alexander City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 66 | #137 of 537 | 26 | 15.2 | $1.7M | 136 | 13 |
| Gyms, studios and classes | 65 | #91 of 535 | 10 | 5.9 | $967K | 146 | 3 |
| Restaurants and cafes | 59 | #174 of 538 | 129 | 75.5 | $429K | 116 | 61 |
| Coffee shops and cafes | 58 | #179 of 529 | 11 | 6.4 | $5M | 136 | 6 |
| Fast food and sandwich shops | 58 | #196 of 537 | 13 | 7.6 | $4.3M | 139 | 30 |
| Electricians | 56 | #115 of 295 | 5 | 2.9 | $8.6M | 72 | 6 |
| Pizza | 56 | #185 of 520 | 9 | 5.3 | $6.1M | 121 | 30 |
| Auto repair shops | 55 | #218 of 538 | 34 | 19.9 | $466K | 105 | 15 |
| Gyms | 54 | #219 of 506 | 8 | 4.7 | $1.2M | 93 | 3 |
| Child care and preschools | 53 | #204 of 454 | 6 | 3.5 | $1M | 101 | 9 |
| Car washes and detailing | 52 | #197 of 441 | 6 | 3.5 | $2.6M | 105 | Under 3 |
| Doctors, dentists and clinics | 52 | #251 of 538 | 67 | 39.2 | $249K | 163 | 41 |
| Bakeries and dessert shops | 51 | #245 of 507 | 12 | 7.0 | $4.6M | 111 | 6 |
| Sit-down restaurants | 51 | #254 of 538 | 77 | 45.1 | $718K | 108 | 25 |
| Auto repair and car care | 51 | #260 of 538 | 63 | 36.9 | $252K | 94 | 23 |
| Clothing, shoes and laundry | 50 | #265 of 536 | 26 | 15.2 | $1.1M | 124 | 9 |
| Salons, barbers and spas | 50 | #275 of 538 | 60 | 35.1 | $222K | 105 | 4 |
| Clothing and shoe stores | 49 | #283 of 536 | 22 | 12.9 | $1.3M | 101 | 6 |
| Home repair trades | 49 | #286 of 526 | 20 | 11.7 | $2.2M | 89 | 21 |
| Pet grooming and boarding | 48 | #211 of 387 | 8 | 4.7 | $1.6M | 64 | 3 |
| Gas stations | 46 | #314 of 536 | 27 | 15.8 | $1.9M | 81 | 33 |
| Dentists and orthodontists | 42 | #340 of 526 | 13 | 7.6 | $1.3M | 130 | 11 |
| Nail salons | 41 | #257 of 387 | 7 | 4.1 | $1.9M | 114 | 3 |
| Collision repair and body shops | 41 | #262 of 387 | 6 | 3.5 | $2.6M | 86 | 6 |
| Pet businesses | 40 | #384 of 527 | 22 | 12.9 | $593K | 68 | 9 |
| Funeral homes | 38 | #259 of 365 | 9 | 5.3 | $302K | 44 | Under 3 |
| Spas and skin care | 37 | #395 of 504 | 12 | 7.0 | $1.1M | 127 | Under 3 |
| Veterinarians | 35 | #307 of 398 | 8 | 4.7 | $1.6M | 60 | 6 |
| HVAC and plumbing | 35 | #385 of 476 | 13 | 7.6 | $3.3M | 70 | 15 |
| Lawn, cleaning and pest control | 35 | #387 of 481 | 18 | 10.5 | $1.2M | 74 | 29 |
| Hair salons | 34 | #446 of 538 | 33 | 19.3 | $404K | 94 | Under 3 |
| Primary care and pediatrics | 33 | #355 of 458 | 11 | 6.4 | $1.5M | 85 | 22 |
| Grocery and convenience stores | 32 | #442 of 538 | 51 | 29.9 | $1.9M | 55 | 10 |
| Barbershops | 30 | #307 of 377 | 8 | 4.7 | $1.7M | 88 | Under 3 |
| Landscaping and lawn care | 29 | #354 of 399 | 14 | 8.2 | $1.6M | 54 | 23 |
| Real estate agents and brokers | 29 | #508 of 533 | 57 | 33.4 | Index only | 75 | 11 |
| Real estate | 28 | #515 of 536 | 68 | 39.8 | Index only | 79 | 21 |
| Mortgage brokers and lenders | 27 | #162 of 177 | 8 | 4.7 | Index only | 75 | 4 |
| Grocery stores | 27 | #441 of 506 | 18 | 10.5 | $5.2M | 56 | 8 |
| Tire shops | 23 | #386 of 431 | 14 | 8.2 | $1.1M | 45 | 5 |
| Convenience stores | 22 | #473 of 529 | 29 | 17.0 | $3.3M | 41 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.3 | $4.2M | 174 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.3 | $4.2M | 174 | 5 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.8 | $5.6M | 178 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.8 | Index only | 140 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $11.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $11.1M | Too few | 6 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $6.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.2 | $21.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $28.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $28.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.6 | $9.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $9.7M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Alexander City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.9M | $929 | 97 |
| Gasoline and other fuels | $51.9M | $3,040 | 117 |
| Food away from home | $55.3M | $3,238 | 80 |
| Groceries | $94.4M | $5,530 | 88 |
| Personal care products and services | $13.3M | $781 | 78 |
| Child care and other personal services | $6M | $354 | 61 |
| Memberships, classes and admissions | $9.7M | $566 | 58 |
| Medical and dental services | $16.7M | $977 | 76 |
| Pets | $13M | $764 | 84 |
| Clothing, shoes and related services | $28.3M | $1,656 | 81 |
| Vehicle insurance | $44.5M | $2,604 | 133 |
| Home repairs, maintenance and insurance | $43.2M | $2,528 | 84 |
| Lawn care, cleaning and other household services | $22.3M | $1,305 | 92 |
| Rent and homeowner costs | $232.9M | $13,638 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Alexander City area
- Population, 2025 estimate
- 40,953−0.8% since 2020
- Households
- 17,076
- Median age
- 44.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 57
- Median household income
- $59,356
- Average household income
- $78,535
- Median home value
- $158,500
- Jobs located here
- 12,620
- Daytime population
- 35,492Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alexander City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Alexander City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Alexander City area 1
- Tallapoosa County, AL40,938 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Alexander City, AL area growing?
Population estimates put the Alexander City area at 40,953 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 17,076 households.
How much do households in the Alexander City, AL area spend?
Households in the Alexander City area spend about $232.9M a year on rent and homeowner costs, $94.4M on groceries and $55.3M on food away from home. Relative to the U.S., household spending in the Alexander City area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in the Alexander City, AL area?
Of the business types scored in the Alexander City area, insurance agencies (66), gyms and studios (65) and restaurants and cafes (59) have the highest Groundwork market scores. For insurance agencies, that ranks #137 of 537 scored small-town markets.
How does the Alexander City, AL area compare with the U.S.?
Median household income in the Alexander City area is $59,356, 26% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.2 times the U.S. rate) and lowest for gyms and studios (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Alexander City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alexander City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Alexander City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alexander City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.