Groundwork

Fitness and classes · Small-town market · Alabama

Gyms in the Alexander City, AL area

Competitor counts, household spending and official business counts for gyms in the Alexander City, AL area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #219 of 506 scored small-town markets
#5 of 12 scored small-town markets based in Alabama

Listings
8
2 chain locations (25%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$9.7M
On memberships, classes and admissions · $566 a household
Spending per listing
$1.2M
7% below the U.S.
Listings per 10k households
4.7
38% below the U.S.
Population, 2025
40,953
−0.8% since 2020

See the gyms around any address in the Alexander City area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alexander City area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 8 gyms in the Alexander City area. 2 of them (25%) are chain locations, against 28% across the U.S. That is 4.7 per 10,000 households, 38% below the U.S. rate of 7.6.

At $566 per household (42% below the U.S. average), households in the Alexander City area spend about $9.7M a year on memberships, classes and admissions. That is about $1.2M of household spending for each gym on map listings, 7% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Alexander City area was 3 in 2023. That is one for every 5,692 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

Between 2020 and 2025, the population of the Alexander City area declined 0.8%, against +3.1% for the U.S. The Groundwork market score for gyms in the Alexander City area is 54 (upper middle), #219 of 506 scored small-town markets and #5 of 12 scored small-town markets based in Alabama.

How the Alexander City area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Alexander City, AL area compared with Alabama and the U.S.
MeasureAlexander City areaAlabamaU.S.
Listings per 10k households4.77.07.6
Spending per listing$1.2M$936K$1.3M
Households per official establishment (all fitness and recreational sports centers)5,6924,0353,109
Official establishment growth, 2019–2023n/a+10.7%+5.8%
Population growth, 2020–2025−0.8%+3.2%+3.1%
Spending per household on memberships, classes and admissions$566$656$983
Median household income$59,356$63,999$80,734
Groundwork market score5439

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3All fitness and recreational sports centers
Employees, 2023
2
Annual payroll, 2023
$117K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
82 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Alexander City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Alexander City area

Population, 2025 estimate
40,953−0.8% since 2020
Households
17,076
Median age
44.9
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
717 sq. mi.
People per square mile
57
Median household income
$59,356
Average household income
$78,535
Median home value
$158,500
Jobs located here
12,620
Daytime population
35,492Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Alexander City area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Alexander City area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Alabama for gyms, numbered among those based in Alabama (a market based in another state is listed without a number), with the Alexander City area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ozark, AL6552.5$2.1M+1.3%#84 of 506
LaGrange, GA-AL65194.7$1.2M+3.0%#94 of 506
2Cullman, AL59246.8$906K+6.7%#164 of 506
3Enterprise, AL58136.2$1.1M+6.3%#175 of 506
4Albertville, AL56298.0$800K+6.0%#193 of 506
5Alexander City, AL5484.7$1.2M−0.8%#219 of 506
6Talladega-Sylacauga, AL49215.5$971K0.0%#270 of 506
7Scottsboro, AL47156.9$768K+3.3%#290 of 506
8Fort Payne, AL42135.0$981K+3.4%#343 of 506
9Russellville, AL3765.0$990K+1.1%#393 of 506

Other business types in the Alexander City area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Alexander City, AL area?

There are 8 gyms on map listings in the Alexander City area as of September 2026. 2 of them (25%) are chain locations. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in the Alexander City, AL area spend on memberships, classes and admissions?

About $9.7M a year, or $566 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 8 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 17,076 households in the Alexander City area and national spending patterns by income.

How does the Alexander City, AL area compare with the U.S. for gyms?

The Alexander City area has 4.7 gyms per 10,000 households, 38% below the U.S. rate of 7.6. Spending per gym is $1.2M, 7% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Alexander City area would have about 7, against 8 on map listings. There is one business with payroll in the industry for every 5,692 households, against one for every 3,109 across the U.S.

How fast is the Alexander City, AL area growing?

Population estimates put the Alexander City area at 40,953 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 17,076 households. The median household income in the Alexander City area is $59,356 a year, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alexander City area scores 54 for gyms (upper middle), #219 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Alexander City area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Alexander City area

Screening a site or an acquisition in the Alexander City area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Alexander City area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.