Beauty and personal care · Small-town market · Wyoming
Hair salons in the Gillette, WY area
Competitor counts, household spending and official business counts for hair salons in the Gillette, WY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #75 of 538 scored small-town markets
#2 of 8 scored small-town markets based in Wyoming
- Listings
- 43
- 5 chain locations (12%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $18.8M
- On personal care products and services · $1,043 a household
- Spending per listing
- $436K
- In line with the U.S.
- Listings per 10k households
- 23.9
- 2% above the U.S.
- Population, 2025
- 48,145
- +2.1% since 2020
See the hair salons around any address in the Gillette area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 43 hair salons in the Gillette area. 5 of them (12%) are chain locations, against 14% across the U.S. That comes to 23.9 for every 10,000 households, 2% above the U.S. rate of 23.4.
Households in the Gillette area spend about $18.8M a year on personal care products and services, or $1,043 per household, 4% above the U.S. average. That is about $436K of household spending for each salon on map listings, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Gillette area was 6 in 2023. That is one for every 2,998 households, against one for every 1,535 across the U.S. Official counts list 132 one-person businesses without payroll.
Population estimates show the Gillette area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Gillette area scores 68 (upper middle) on the Groundwork market score for hair salons, ranking #75 of 538 scored small-town markets and #2 of 8 scored small-town markets based in Wyoming. That puts it in the top quarter of small-town markets.
How the Gillette area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gillette area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 22.9 | 23.4 |
| Spending per listing | $436K | $427K | $430K |
| Households per official establishment | 2,998 | 1,916 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +6.0% |
| Population growth, 2020–2025 | +2.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,043 | $977 | $1,005 |
| Median household income | $89,869 | $76,176 | $80,734 |
| Groundwork market score | 68 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 7
- Annual payroll, 2023
- $137K
- One-person businesses, 2023
- 132Businesses with no payroll
- Map listings, September 2026
- 435 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Gillette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Gillette area
- Population, 2025 estimate
- 48,145+2.1% since 2020
- Households
- 17,988
- Median age
- 37.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 4,802 sq. mi.
- People per square mile
- 10
- Median household income
- $89,869
- Average household income
- $106,141
- Median home value
- $279,100
- Jobs located here
- 24,989
- Daytime population
- 48,158Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gillette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for hair salons, numbered among those based in Wyoming, with the Gillette area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rock Springs, WY | 69 | 30 | 17.1 | $566K | −2.2% | #61 of 538 |
| 2Gillette, WY | 68 | 43 | 23.9 | $436K | +2.1% | #75 of 538 |
| 3Riverton, WY | 65 | 29 | 19.3 | $467K | +0.7% | #95 of 538 |
| 4Laramie, WY | 64 | 25 | 14.6 | $613K | +3.9% | #104 of 538 |
| 5Cody, WY | 64 | 32 | 24.0 | $397K | +5.1% | #114 of 538 |
| 6Jackson, WY-ID | 60 | 40 | 27.6 | $459K | +4.2% | #152 of 538 |
| 7Evanston, WY-UT | 52 | 20 | 23.2 | $422K | +2.0% | #255 of 538 |
| 8Sheridan, WY | 38 | 44 | 31.8 | $294K | +7.2% | #410 of 538 |
Other business types in the Gillette area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons68
- Barbershops78
- Nail salons78
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Gillette, WY area?
There are 43 hair salons on map listings in the Gillette area as of September 2026. 5 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Official counts also show 132 one-person businesses without payroll.
How much do households in the Gillette, WY area spend on personal care products and services?
About $18.8M a year, or $1,043 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 43 hair salons on map listings, it comes to $436K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 17,988 households in the Gillette area and national spending patterns by income.
How does the Gillette, WY area compare with the U.S. for hair salons?
The Gillette area has 23.9 hair salons per 10,000 households, 2% above the U.S. rate of 23.4. Spending per salon is $436K, in line with the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Gillette area would have about 44, against 43 on map listings. There is one business with payroll in the industry for every 2,998 households, against one for every 1,535 across the U.S.
How fast is the Gillette, WY area growing?
Population estimates put the Gillette area at 48,145 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 17,988 households. The median household income in the Gillette area is $89,869 a year, 11% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gillette area scores 68 for hair salons (upper middle), #75 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gillette area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Gillette area
Screening a site or an acquisition in the Gillette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.