Groundwork

Beauty and personal care · Small-town market · Wyoming

Barbershops in the Gillette, WY area

The barbershops in the Gillette, WY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 78 out of 100: High

Ranked #39 of 377 scored small-town markets
#3 of 6 scored small-town markets based in Wyoming

Listings
7
1 chain location (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$18.8M
On personal care products and services · $1,043 a household
Spending per listing
$2.7M
42% above the U.S.
Listings per 10k households
3.9
26% below the U.S.
Population, 2025
48,145
+2.1% since 2020

See the barbershops around any address in the Gillette area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Gillette area comes to about $18.8M a year: $1,043 per household, 4% above the U.S. average. That works out to $2.7M per shop, 42% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

There are 7 barbershops on map listings in the Gillette area as of September 2026. One of them (14%) is a chain location, against 12% across the U.S. That is 3.9 per 10,000 households, 26% below the U.S. rate of 5.3.

Official counts don’t publish a figure for barber shops in the Gillette area, since they leave out counts under 3. Official counts also show 5 one-person businesses without payroll.

Population estimates show the Gillette area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in the Gillette area is 78 (high), #39 of 377 scored small-town markets and #3 of 6 scored small-town markets based in Wyoming. That puts it in the top quarter of small-town markets.

How the Gillette area compares

The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Gillette, WY area compared with Wyoming and the U.S.
MeasureGillette areaWyomingU.S.
Listings per 10k households3.93.45.3
Spending per listing$2.7M$2.9M$1.9M
Households per official establishmentn/a48,66416,589
Official establishment growth, 2019–2023n/an/a+28.5%
Population growth, 2020–2025+2.1%+1.9%+3.1%
Spending per household on personal care products and services$1,043$977$1,005
Median household income$89,869$76,176$80,734
Groundwork market score7868

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Gillette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Gillette area

Population, 2025 estimate
48,145+2.1% since 2020
Households
17,988
Median age
37.3
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
4,802 sq. mi.
People per square mile
10
Median household income
$89,869
Average household income
$106,141
Median home value
$279,100
Jobs located here
24,989
Daytime population
48,158Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Gillette area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Barbershops across Wyoming

Every Wyoming market ranked →

The highest-scoring small-town markets in Wyoming for barbershops, numbered among those based in Wyoming, with the Gillette area marked.

Top small-town markets in Wyoming

Small-town markets in Wyoming ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sheridan, WY7953.6$2.6M+7.2%#35 of 377
2Laramie, WY7852.9$3.1M+3.9%#37 of 377
3Gillette, WY7873.9$2.7M+2.1%#39 of 377
4Riverton, WY6653.3$2.7M+0.7%#94 of 377
5Rock Springs, WY5874.0$2.4M−2.2%#144 of 377
6Cody, WY5886.0$1.6M+5.1%#148 of 377

Other business types in the Gillette area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Gillette, WY area?

As of September 2026, map listings count 7 barbershops in the Gillette area. One of them (14%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Gillette area: counts under 3 are left out. Official counts list 5 one-person businesses without payroll.

How much do households in the Gillette, WY area spend on personal care products and services?

About $18.8M a year, or $1,043 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 7 barbershops on map listings, it comes to $2.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 17,988 households in the Gillette area and national spending patterns by income.

How does the Gillette, WY area compare with the U.S. for barbershops?

The Gillette area has 3.9 barbershops per 10,000 households, 26% below the U.S. rate of 5.3. Spending per shop is $2.7M, 42% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Gillette area would have about 10, against 7 on map listings.

How fast is the Gillette, WY area growing?

Population estimates put the Gillette area at 48,145 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 17,988 households. The median household income in the Gillette area is $89,869 a year, 11% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gillette area scores 78 for barbershops (high), #39 of 377 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Gillette area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Gillette area

Screening a site or an acquisition in the Gillette area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.