Beauty and personal care · Small-town market · Wyoming
Spas and skin care studios in the Gillette, WY area
Competitor counts, household spending and official business counts for spas and skin care studios in the Gillette, WY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #326 of 504 scored small-town markets
#5 of 8 scored small-town markets based in Wyoming
- Listings
- 35
- 2 chain locations (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $18.8M
- On personal care products and services · $1,043 a household
- Spending per listing
- $536K
- 39% below the U.S.
- Listings per 10k households
- 19.5
- 70% above the U.S.
- Population, 2025
- 48,145
- +2.1% since 2020
See the spas and skin care studios around any address in the Gillette area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Gillette area spend about $18.8M a year on personal care products and services, or $1,043 per household, 4% above the U.S. average. That works out to $536K per studio, 39% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 35 spas and skin care studios on map listings in the Gillette area as of September 2026. Chain locations make up 6% of them, against 10% across the U.S. Per 10,000 households, that is 19.5, 70% above the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in the Gillette area, since they leave out counts under 3.
Population estimates put the population change in the Gillette area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). For spas and skin care studios, the Gillette area has a Groundwork market score of 44 (lower middle): #326 of 504 scored small-town markets and #5 of 8 scored small-town markets based in Wyoming.
How the Gillette area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gillette area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.5 | 11.4 | 11.5 |
| Spending per listing | $536K | $855K | $876K |
| Households per official establishment | n/a | 5,407 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +55.2% | +29.8% |
| Population growth, 2020–2025 | +2.1% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,043 | $977 | $1,005 |
| Median household income | $89,869 | $76,176 | $80,734 |
| Groundwork market score | 44 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 352 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Gillette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Gillette area
- Population, 2025 estimate
- 48,145+2.1% since 2020
- Households
- 17,988
- Median age
- 37.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 4,802 sq. mi.
- People per square mile
- 10
- Median household income
- $89,869
- Average household income
- $106,141
- Median home value
- $279,100
- Jobs located here
- 24,989
- Daytime population
- 48,158Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gillette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for spas and skin care studios, numbered among those based in Wyoming, with the Gillette area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 66 | 12 | 7.0 | $1.3M | +3.9% | #94 of 504 |
| 2Evanston, WY-UT | 51 | 10 | 11.6 | $845K | +2.0% | #240 of 504 |
| 3Cody, WY | 46 | 21 | 15.8 | $605K | +5.1% | #305 of 504 |
| 4Sheridan, WY | 46 | 22 | 15.9 | $588K | +7.2% | #306 of 504 |
| 5Gillette, WY | 44 | 35 | 19.5 | $536K | +2.1% | #326 of 504 |
| 6Jackson, WY-ID | 42 | 28 | 19.3 | $656K | +4.2% | #351 of 504 |
| 7Riverton, WY | 40 | 16 | 10.6 | $847K | +0.7% | #369 of 504 |
| 8Rock Springs, WY | 33 | 18 | 10.3 | $944K | −2.2% | #425 of 504 |
Other business types in the Gillette area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons68
- Barbershops78
- Nail salons78
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Gillette, WY area?
As of September 2026, map listings count 35 spas and skin care studios in the Gillette area. 2 of them (6%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Gillette area: counts under 3 are left out.
How much do households in the Gillette, WY area spend on personal care products and services?
About $18.8M a year, or $1,043 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 35 spas and skin care studios on map listings, it comes to $536K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,988 households in the Gillette area and national spending patterns by income.
How does the Gillette, WY area compare with the U.S. for spas and skin care studios?
The Gillette area has 19.5 spas and skin care studios per 10,000 households, 70% above the U.S. rate of 11.5. Spending per studio is $536K, 39% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Gillette area would have about 21, against 35 on map listings.
How fast is the Gillette, WY area growing?
Population estimates put the Gillette area at 48,145 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 17,988 households. The median household income in the Gillette area is $89,869 a year, 11% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Gillette area scores 44 for spas and skin care studios (lower middle), #326 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gillette area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Gillette area
Screening a site or an acquisition in the Gillette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.