Groundwork

Clothing and laundry · County · Wisconsin

Clothing, shoe and laundry businesses in Fond du Lac County, WI

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Fond du Lac County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #525 of 2,210 scored counties
#29 of 67 scored counties in Wisconsin

Listings
57
15 chain locations (26%)
Official establishments
19
−9.5% since 2019
Household spending a year
$83.1M
On clothing, shoes and related services · $1,921 a household
Spending per listing
$1.5M
66% above the U.S.
Listings per 10k households
13.2
43% below the U.S.
Population, 2025
104,669
+0.5% since 2020

See the clothing, shoe and laundry businesses around any address in Fond du Lac County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 57 clothing, shoe and laundry businesses in Fond du Lac County. 15 of them (26%) are chain locations, against 37% across the U.S. That is 13.2 per 10,000 households, 43% below the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in Fond du Lac County comes to about $83.1M a year: $1,921 per household, 7% below the U.S. average. Spread across 57 clothing, shoe and laundry businesses, that is $1.5M per business, 66% above the U.S. figure of $880K.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Fond du Lac County was 19 in 2023, down 9.5% from 2019. That is one for every 2,276 households, against one for every 1,008 across the U.S. Official counts list 55 one-person businesses without payroll.

Population estimates put the population change in Fond du Lac County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). For clothing, shoe and laundry businesses, Fond du Lac County has a Groundwork market score of 65 (upper middle): #525 of 2,210 scored counties and #29 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Fond du Lac County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Fond du Lac County, WI compared with Wisconsin and the U.S.
MeasureFond du Lac CountyWisconsinU.S.
Listings per 10k households13.218.123.3
Spending per listing$1.5M$1.1M$880K
Households per official establishment2,2761,5531,008
Official establishment growth, 2019–2023−9.5%−15.7%−12.0%
Population growth, 2020–2025+0.5%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,921$2,003$2,055
Median household income$74,275$77,485$80,734
Groundwork market score6572

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21 → 19−9.5% over the period
Employees, 2023
135
Annual payroll, 2023
$2.7M
One-person businesses, 2023
55Businesses with no payroll
Map listings, September 2026
5715 chain locations
Listings at the U.S. rate for this spending
94The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Fond du Lac County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Fond du Lac County

Population, 2025 estimate
104,669+0.5% since 2020
Households
43,243
Median age
42.0
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
720 sq. mi.
People per square mile
145
Median household income
$74,275+19.1% vs. 2015–2019, before inflation
Average household income
$92,084
Median home value
$222,800
Jobs located here
49,885
Daytime population
99,843Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fond du Lac County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with Fond du Lac County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Croix County, WI904010.7$2.2M+4.7%#20 of 2,210
2Calumet County, WI86198.9$2.4M+2.9%#60 of 2,210
3Lafayette County, WI8357.4$2.6M+5.2%#92 of 2,210
4Pierce County, WI822012.6$1.7M+3.1%#109 of 2,210
5Oconto County, WI81137.7$2.5M+2.9%#116 of 2,210
6Washington County, WI806611.6$1.9M+1.8%#134 of 2,210
7Adams County, WI7677.4$2.4M+5.2%#204 of 2,210
8Waushara County, WI7587.6$2.4M+2.8%#226 of 2,210
9Grant County, WI75199.5$1.9M+0.9%#232 of 2,210
10Trempealeau County, WI74108.0$2.4M+1.1%#254 of 2,210
29Fond du Lac County, WI655713.2$1.5M+0.5%#525 of 2,210

Other business types in Fond du Lac County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in Fond du Lac County, WI?

There are 57 clothing, shoe and laundry businesses on map listings in Fond du Lac County as of September 2026. 15 of them (26%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 19 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 9.5% from 2019. Official counts also show 55 one-person businesses without payroll.

How much do households in Fond du Lac County, WI spend on clothing, shoes and related services?

About $83.1M a year, or $1,921 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 57 clothing, shoe and laundry businesses on map listings, it comes to $1.5M per business. It is estimated from the incomes of the 43,243 households in Fond du Lac County and national spending patterns by income.

How does Fond du Lac County, WI compare with the U.S. for clothing, shoe and laundry businesses?

Fond du Lac County has 13.2 clothing, shoe and laundry businesses per 10,000 households, 43% below the U.S. rate of 23.3. Spending per business is $1.5M, 66% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Fond du Lac County would have about 94, against 57 on map listings. There is one business with payroll in the industry for every 2,276 households, against one for every 1,008 across the U.S. The official count fell 9.5% from 2019 to 2023, against −12.0% for the U.S.

How fast is Fond du Lac County, WI growing?

Population estimates put Fond du Lac County at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income in Fond du Lac County is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fond du Lac County scores 65 for clothing, shoe and laundry businesses (upper middle), #525 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fond du Lac County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Fond du Lac County

Screening a site or an acquisition in Fond du Lac County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.