County profile · Wisconsin
Ozaukee County, WI market data
Population, household spending and competition for 56 business types in Ozaukee County, each scored against other counties.
- Population, 2025
- 94,346
- +3.0% since 2020
- Households
- 38,309
- Median household income
- $96,996
- +13.8% vs. 2015–2019, before inflation
- Median home value
- $390,200
- Jobs located here
- 42,307
- Highest market score
- 90
- Convenience stores, #32 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Ozaukee County by name and distance, and the households and spending within reach. Or open the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 94,346 people live in Ozaukee County, in 38,309 households. Population estimates put the population change in Ozaukee County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The median household income in Ozaukee County is $96,996 a year, 20% above the U.S. median of $80,734. That rose 13.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ozaukee County spend the most on medical and dental services (an index of 128, where 100 is the U.S. average) and the least on vehicle insurance (84).
The highest Groundwork market scores in Ozaukee County are for convenience stores (90), grocery and convenience stores (86) and grocery stores (80). Ozaukee County ranks #32 of 2,261 scored counties for convenience stores.
Ozaukee County is part of the Milwaukee-Waukesha metro area. For its number of households, Ozaukee County has the most map listings, relative to the U.S., for medical and dental practices (2.9 times the U.S. rate) and the fewest for convenience stores (67% below the U.S. rate).
All 56 business types in Ozaukee County
Highest Groundwork market score first. Each score compares Ozaukee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 90 | #32 of 2,261 | 10 | 2.6 | $25.5M | 324 | 3 |
| Grocery and convenience stores | 86 | #87 of 2,402 | 46 | 12.0 | $5.5M | 164 | 16 |
| Grocery stores | 80 | #188 of 2,070 | 18 | 4.7 | $14.2M | 153 | 13 |
| Barbershops | 75 | #129 of 1,356 | 6 | 1.6 | $7.4M | 393 | 3 |
| Pizza | 75 | #167 of 2,090 | 26 | 6.8 | $6.8M | 134 | 71 |
| Car washes and detailing | 74 | #143 of 1,451 | 15 | 3.9 | $2.9M | 115 | 5 |
| Gas stations | 74 | #284 of 2,358 | 27 | 7.0 | $3.9M | 162 | 25 |
| Laundromats | 71 | #147 of 785 | 6 | 1.6 | $15M | 120 | Under 3 |
| Auto repair and car care | 71 | #331 of 2,401 | 108 | 28.2 | $401K | 149 | 59 |
| Electricians | 70 | #160 of 1,160 | 8 | 2.1 | $15.4M | 128 | 27 |
| Fast food and sandwich shops | 70 | #363 of 2,222 | 49 | 12.8 | $3.6M | 119 | 71 |
| Coffee shops and cafes | 68 | #349 of 2,063 | 34 | 8.9 | $5.2M | 141 | 23 |
| Auto repair shops | 67 | #449 of 2,378 | 64 | 16.7 | $677K | 152 | 50 |
| Sit-down restaurants | 67 | #454 of 2,405 | 181 | 47.2 | $980K | 148 | 81 |
| House cleaning | 66 | #144 of 847 | 5 | 1.3 | $11.1M | 173 | 25 |
| Collision repair and body shops | 66 | #294 of 1,327 | 10 | 2.6 | $4.3M | 141 | 13 |
| Home repair trades | 64 | #407 of 2,057 | 46 | 12.0 | $2.7M | 110 | 73 |
| Restaurants and cafes | 64 | #604 of 2,405 | 384 | 100.2 | $462K | 125 | 175 |
| Roofing and gutters | 63 | #302 of 1,177 | 10 | 2.6 | $12.3M | 146 | 13 |
| Clothing and shoe stores | 63 | #589 of 2,087 | 60 | 15.7 | $1.5M | 118 | 22 |
| HVAC and plumbing | 62 | #437 of 1,707 | 28 | 7.3 | $4.4M | 92 | 33 |
| Funeral homes | 61 | #468 of 1,472 | 13 | 3.4 | $483K | 71 | 6 |
| Mortgage brokers and lenders | 58 | #278 of 887 | 14 | 3.7 | Index only | 112 | 5 |
| Child care and preschools | 58 | #614 of 1,611 | 26 | 6.8 | $834K | 83 | 21 |
| Nail salons | 57 | #484 of 1,328 | 21 | 5.5 | $2.1M | 127 | 17 |
| Clothing, shoes and laundry | 57 | #841 of 2,210 | 96 | 25.1 | $935K | 106 | 26 |
| Optometrists and eye care | 55 | #570 of 1,302 | 29 | 7.6 | $2.2M | 70 | 6 |
| Hair salons | 54 | #963 of 2,339 | 93 | 24.3 | $479K | 111 | 37 |
| Yoga, Pilates and fitness studios | 53 | #325 of 777 | 10 | 2.6 | $4.7M | 116 | 23 |
| Veterinarians | 53 | #671 of 1,485 | 18 | 4.7 | $2.2M | 80 | 16 |
| Primary care and pediatrics | 52 | #781 of 1,656 | 34 | 8.9 | $1.9M | 104 | 115 |
| Bakeries and dessert shops | 52 | #861 of 1,889 | 44 | 11.5 | $4M | 97 | 30 |
| Spas and skin care | 51 | #858 of 1,769 | 61 | 15.9 | $730K | 83 | 8 |
| Lawn, cleaning and pest control | 50 | #855 of 1,771 | 34 | 8.9 | $1.6M | 97 | 108 |
| Martial arts and dance studios | 49 | #707 of 1,334 | 26 | 6.8 | $1.8M | 90 | 19 |
| Pet businesses | 49 | #1,152 of 2,200 | 58 | 15.1 | $677K | 77 | 41 |
| Gyms | 48 | #994 of 1,792 | 44 | 11.5 | $1.1M | 83 | 23 |
| Salons, barbers and spas | 48 | #1,280 of 2,385 | 188 | 49.1 | $237K | 111 | 65 |
| Property management | 46 | #513 of 910 | 11 | 2.9 | Index only | 100 | 26 |
| Pet grooming and boarding | 46 | #823 of 1,461 | 22 | 5.7 | $1.8M | 70 | 18 |
| Gyms, studios and classes | 46 | #1,257 of 2,088 | 80 | 20.9 | $591K | 89 | 42 |
| Landscaping and lawn care | 41 | #967 of 1,493 | 27 | 7.0 | $2M | 70 | 83 |
| Real estate agents and brokers | 41 | #1,542 of 2,176 | 120 | 31.3 | Index only | 94 | 41 |
| Real estate | 39 | #1,689 of 2,229 | 146 | 38.1 | Index only | 97 | 87 |
| Chiropractors | 38 | #1,082 of 1,490 | 50 | 13.1 | $1.3M | 53 | 23 |
| Dentists and orthodontists | 37 | #1,428 of 1,886 | 81 | 21.1 | $780K | 79 | 57 |
| Pet stores | 36 | #699 of 974 | 15 | 3.9 | $2.6M | 58 | 7 |
| Physical therapy | 34 | #1,140 of 1,422 | 60 | 15.7 | $1.1M | 44 | 28 |
| Doctors, dentists and clinics | 33 | #2,008 of 2,394 | 953 | 248.8 | $66K | 43 | 229 |
| Insurance agencies | 21 | #2,061 of 2,272 | 73 | 19.1 | $862K | 69 | 66 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $22.4M | 143 | 4 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.8M | 79 | 4 |
| Tire shops | Not scored | Not scored | 4 | 1.0 | $10.8M | 433 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.8 | $21.1M | 86 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $27.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 6 |
Household spending in Ozaukee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $43.3M | $1,131 | 118 |
| Gasoline and other fuels | $104.6M | $2,731 | 105 |
| Food away from home | $177.3M | $4,628 | 114 |
| Groceries | $255.2M | $6,661 | 105 |
| Personal care products and services | $44.5M | $1,162 | 116 |
| Child care and other personal services | $21.7M | $566 | 97 |
| Memberships, classes and admissions | $47.3M | $1,233 | 125 |
| Medical and dental services | $63.2M | $1,649 | 128 |
| Pets | $39.3M | $1,026 | 113 |
| Clothing, shoes and related services | $89.7M | $2,342 | 114 |
| Vehicle insurance | $62.9M | $1,643 | 84 |
| Home repairs, maintenance and insurance | $123.1M | $3,213 | 106 |
| Lawn care, cleaning and other household services | $55.3M | $1,443 | 102 |
| Rent and homeowner costs | $612.7M | $15,993 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ozaukee County
- Population, 2025 estimate
- 94,346+3.0% since 2020
- Households
- 38,309
- Median age
- 44.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 233 sq. mi.
- People per square mile
- 399
- Median household income
- $96,996+13.8% vs. 2015–2019, before inflation
- Average household income
- $138,958
- Median home value
- $390,200
- Jobs located here
- 42,307
- Daytime population
- 88,821Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ozaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Sheboygan County, WI117,991 people
- Dodge County, WI88,742 people
- Racine County, WI197,532 people
- Fond du Lac County, WI104,137 people
- Jefferson County, WI86,003 people
Questions
How fast is Ozaukee County, WI growing?
Population estimates put Ozaukee County at 94,346 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 38,309 households. Against the 2015–2019 survey, median household income rose 13.8%, before inflation.
How much do households in Ozaukee County, WI spend?
Households in Ozaukee County spend about $612.7M a year on rent and homeowner costs, $255.2M on groceries and $177.3M on food away from home. Relative to the U.S., household spending in Ozaukee County runs highest on medical and dental services (an index of 128, where 100 is the U.S. average) and lowest on vehicle insurance (84).
Which business types have the highest market scores in Ozaukee County, WI?
Of the business types scored in Ozaukee County, convenience stores (90), grocery and convenience stores (86) and grocery stores (80) have the highest Groundwork market scores. For convenience stores, that ranks #32 of 2,261 scored counties.
How does Ozaukee County, WI compare with the U.S.?
Median household income in Ozaukee County is $96,996, 20% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $390,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for medical and dental practices (2.9 times the U.S. rate) and lowest for convenience stores (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Ozaukee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ozaukee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ozaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.