County profile · Wisconsin
Dodge County, WI market data
Population, household spending and competition for 56 business types in Dodge County, each scored against other counties.
- Population, 2025
- 89,097
- −0.3% since 2020
- Households
- 35,910
- Median household income
- $75,929
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $231,900
- Jobs located here
- 34,764
- Highest market score
- 77
- Optometrists and eye care, #89 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Dodge County by name and distance, and the households and spending within reach. Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 89,097 people live in Dodge County, in 35,910 households. Between 2020 and 2025, the population of Dodge County declined 0.3%, against +3.1% for the U.S. The median household income in Dodge County is $75,929 a year, 6% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Dodge County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Dodge County are for optometrists and eye clinics (77), physical therapy clinics (76) and nail salons (75). Dodge County ranks #89 of 1,302 scored counties for optometrists and eye clinics.
Dodge County is part of the Beaver Dam area. For its number of households, Dodge County has the most map listings, relative to the U.S., for funeral homes (twice the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
All 56 business types in Dodge County
Highest Groundwork market score first. Each score compares Dodge County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 77 | #89 of 1,302 | 9 | 2.5 | $5.5M | 176 | 4 |
| Physical therapy | 76 | #113 of 1,422 | 10 | 2.8 | $5M | 206 | 8 |
| Nail salons | 75 | #80 of 1,328 | 9 | 2.5 | $3.9M | 232 | 3 |
| Dentists and orthodontists | 75 | #143 of 1,886 | 22 | 6.1 | $2.3M | 229 | 18 |
| Car washes and detailing | 74 | #132 of 1,451 | 7 | 1.9 | $5.8M | 229 | Under 3 |
| Fast food and sandwich shops | 74 | #242 of 2,222 | 28 | 7.8 | $4.9M | 159 | 42 |
| Clothing and shoe stores | 74 | #255 of 2,087 | 26 | 7.2 | $2.6M | 206 | 5 |
| Primary care and pediatrics | 73 | #185 of 1,656 | 13 | 3.6 | $3.8M | 214 | 29 |
| Tire shops | 73 | #202 of 1,530 | 9 | 2.5 | $4.5M | 179 | 5 |
| Coffee shops and cafes | 72 | #247 of 2,063 | 22 | 6.1 | $6.2M | 167 | 10 |
| Clothing, shoes and laundry | 71 | #346 of 2,210 | 43 | 12.0 | $1.6M | 180 | 5 |
| Spas and skin care | 70 | #203 of 1,769 | 16 | 4.5 | $2.2M | 249 | 6 |
| Barbershops | 70 | #215 of 1,356 | 6 | 1.7 | $5.8M | 308 | Under 3 |
| Pizza | 69 | #341 of 2,090 | 23 | 6.4 | $5.9M | 116 | 42 |
| Bakeries and dessert shops | 68 | #314 of 1,889 | 24 | 6.7 | $5.7M | 137 | 10 |
| Grocery stores | 66 | #505 of 2,070 | 19 | 5.3 | $11.3M | 122 | 11 |
| Doctors, dentists and clinics | 65 | #529 of 2,394 | 164 | 45.7 | $302K | 198 | 72 |
| Martial arts and dance studios | 64 | #291 of 1,334 | 14 | 3.9 | $2.1M | 105 | 3 |
| Real estate agents and brokers | 62 | #468 of 2,176 | 44 | 12.3 | Index only | 206 | 12 |
| Real estate | 62 | #494 of 2,229 | 51 | 14.2 | Index only | 224 | 18 |
| Salons, barbers and spas | 62 | #561 of 2,385 | 103 | 28.7 | $338K | 159 | 25 |
| Restaurants and cafes | 62 | #684 of 2,405 | 321 | 89.4 | $424K | 114 | 109 |
| Gyms, studios and classes | 61 | #561 of 2,088 | 40 | 11.1 | $739K | 112 | 10 |
| Sit-down restaurants | 61 | #699 of 2,405 | 150 | 41.8 | $906K | 137 | 56 |
| Gyms | 60 | #530 of 1,792 | 23 | 6.4 | $1.3M | 99 | 7 |
| Grocery and convenience stores | 60 | #811 of 2,402 | 79 | 22.0 | $2.7M | 80 | 13 |
| Chiropractors | 59 | #473 of 1,490 | 15 | 4.2 | $3.3M | 138 | 13 |
| Hair salons | 58 | #773 of 2,339 | 70 | 19.5 | $498K | 116 | 16 |
| Auto repair and car care | 58 | #841 of 2,401 | 140 | 39.0 | $288K | 107 | 50 |
| Convenience stores | 57 | #862 of 2,261 | 30 | 8.4 | $7.2M | 91 | Under 3 |
| Roofing and gutters | 55 | #479 of 1,177 | 12 | 3.3 | $7.9M | 94 | 3 |
| Insurance agencies | 54 | #975 of 2,272 | 31 | 8.6 | $2M | 162 | 29 |
| Mortgage brokers and lenders | 53 | #369 of 887 | 5 | 1.4 | Index only | 253 | Under 3 |
| Collision repair and body shops | 52 | #606 of 1,327 | 10 | 2.8 | $4M | 131 | 17 |
| Auto repair shops | 49 | #1,235 of 2,378 | 92 | 25.6 | $439K | 99 | 40 |
| Child care and preschools | 48 | #875 of 1,611 | 16 | 4.5 | $829K | 83 | 15 |
| Gas stations | 48 | #1,274 of 2,358 | 58 | 16.2 | $1.8M | 75 | 35 |
| Landscaping and lawn care | 45 | #855 of 1,493 | 16 | 4.5 | $2.7M | 92 | 33 |
| HVAC and plumbing | 44 | #1,049 of 1,707 | 21 | 5.8 | $4.5M | 95 | 34 |
| Lawn, cleaning and pest control | 41 | #1,204 of 1,771 | 27 | 7.5 | $1.6M | 95 | 54 |
| Home repair trades | 41 | #1,432 of 2,057 | 45 | 12.5 | $2.1M | 87 | 59 |
| Funeral homes | 38 | #1,036 of 1,472 | 15 | 4.2 | $368K | 54 | 10 |
| Electricians | 35 | #908 of 1,160 | 12 | 3.3 | $7.9M | 66 | 22 |
| Pet grooming and boarding | 34 | #1,098 of 1,461 | 19 | 5.3 | $1.5M | 60 | 9 |
| House cleaning | 33 | #709 of 847 | 10 | 2.8 | $4.3M | 67 | 15 |
| Laundromats | 31 | #606 of 785 | 8 | 2.2 | $8.5M | 68 | Under 3 |
| Pet stores | 28 | #806 of 974 | 10 | 2.8 | $2.9M | 65 | Under 3 |
| Veterinarians | 28 | #1,243 of 1,485 | 18 | 5.0 | $1.6M | 60 | 15 |
| Pet businesses | 28 | #1,933 of 2,200 | 61 | 17.0 | $479K | 55 | 24 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.8 | $9.9M | 243 | 7 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $68.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $40.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $43.1M | Too few | 6 |
| Property management | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dodge County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40.4M | $1,124 | 117 |
| Gasoline and other fuels | $103.4M | $2,880 | 111 |
| Food away from home | $136M | $3,786 | 93 |
| Groceries | $215M | $5,988 | 95 |
| Personal care products and services | $34.8M | $970 | 97 |
| Child care and other personal services | $13.3M | $369 | 64 |
| Memberships, classes and admissions | $29.6M | $823 | 84 |
| Medical and dental services | $49.6M | $1,381 | 107 |
| Pets | $29.2M | $813 | 89 |
| Clothing, shoes and related services | $68.2M | $1,899 | 92 |
| Vehicle insurance | $63M | $1,755 | 90 |
| Home repairs, maintenance and insurance | $95M | $2,645 | 88 |
| Lawn care, cleaning and other household services | $43.1M | $1,199 | 85 |
| Rent and homeowner costs | $494.1M | $13,760 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dodge County
- Population, 2025 estimate
- 89,097−0.3% since 2020
- Households
- 35,910
- Median age
- 43.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 876 sq. mi.
- People per square mile
- 101
- Median household income
- $75,929+25.2% vs. 2015–2019, before inflation
- Average household income
- $90,922
- Median home value
- $231,900
- Jobs located here
- 34,764
- Daytime population
- 79,179Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dodge County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Green Lake County, WI19,263 people
- Columbia County, WI58,272 people
- Waukesha County, WI411,762 people
- Ozaukee County, WI92,966 people
- Dane County, WI572,674 people
Questions
How fast is Dodge County, WI growing?
Population estimates put Dodge County at 89,097 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 35,910 households. Against the 2015–2019 survey, median household income rose 25.2%, before inflation.
How much do households in Dodge County, WI spend?
Households in Dodge County spend about $494.1M a year on rent and homeowner costs, $215M on groceries and $136M on food away from home. Relative to the U.S., household spending in Dodge County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Dodge County, WI?
Of the business types scored in Dodge County, optometrists and eye clinics (77), physical therapy clinics (76) and nail salons (75) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #89 of 1,302 scored counties.
How does Dodge County, WI compare with the U.S.?
Median household income in Dodge County is $75,929, 6% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (twice the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Dodge County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dodge County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dodge County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.