Metro area profile · Wisconsin
Fond du Lac, WI metro area market data
How the Fond du Lac metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 104,669
- +0.5% since 2020
- Households
- 43,243
- Median household income
- $74,275
- +19.1% vs. 2015–2019, before inflation
- Median home value
- $222,800
- Jobs located here
- 49,885
- Highest market score
- 79
- Primary care and pediatrics, #21 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Fond du Lac metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fond du Lac metro area has an estimated 104,669 people and 43,243 households. Between 2020 and 2025, the population of the Fond du Lac metro area grew 0.5%, slower than the U.S. (+3.1%). Median household income in the Fond du Lac metro area is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
Relative to the U.S., household spending in the Fond du Lac metro area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in the Fond du Lac metro area, primary care and pediatric clinics (79), physical therapy clinics (77) and dentists and orthodontists (76) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #21 of 387 scored metro areas.
The Fond du Lac metro area is made up of one county, Fond du Lac County. Against the U.S., map listings per household run highest for roofing and gutter companies (47% above the U.S. rate) and lowest for primary care and pediatric clinics (65% below the U.S. rate).
All 56 business types in the Fond du Lac metro area
Highest Groundwork market score first. Each score compares the Fond du Lac metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 79 | #21 of 387 | 11 | 2.5 | $5.5M | 306 | 35 |
| Physical therapy | 77 | #19 of 386 | 16 | 3.7 | $3.7M | 156 | 9 |
| Dentists and orthodontists | 76 | #20 of 387 | 43 | 9.9 | $1.4M | 142 | 26 |
| Spas and skin care | 75 | #15 of 387 | 27 | 6.2 | $1.6M | 178 | 5 |
| Tire shops | 75 | #29 of 386 | 11 | 2.5 | $4.3M | 171 | 5 |
| Clothing and shoe stores | 75 | #34 of 387 | 36 | 8.3 | $2.3M | 182 | 12 |
| Doctors, dentists and clinics | 74 | #35 of 387 | 309 | 71.5 | $194K | 127 | 97 |
| Clothing, shoes and laundry | 74 | #38 of 387 | 57 | 13.2 | $1.5M | 166 | 19 |
| Fast food and sandwich shops | 73 | #52 of 387 | 38 | 8.8 | $4.3M | 142 | 68 |
| Bakeries and dessert shops | 72 | #27 of 387 | 23 | 5.3 | $7.2M | 173 | 18 |
| Restaurants and cafes | 70 | #60 of 387 | 379 | 87.6 | $436K | 117 | 162 |
| Car washes and detailing | 68 | #61 of 387 | 18 | 4.2 | $2.6M | 104 | 4 |
| Child care and preschools | 67 | #68 of 387 | 10 | 2.3 | $1.7M | 165 | 15 |
| Barbershops | 66 | #73 of 387 | 13 | 3.0 | $3.2M | 172 | Under 3 |
| Nail salons | 65 | #67 of 387 | 14 | 3.2 | $3M | 180 | 7 |
| Real estate | 63 | #65 of 387 | 79 | 18.3 | Index only | 175 | 46 |
| Martial arts and dance studios | 63 | #79 of 387 | 17 | 3.9 | $2.1M | 106 | 3 |
| Mortgage brokers and lenders | 62 | #82 of 373 | 8 | 1.9 | Index only | 191 | 3 |
| House cleaning | 62 | #86 of 375 | 6 | 1.4 | $8.7M | 136 | 13 |
| Sit-down restaurants | 62 | #98 of 387 | 185 | 42.8 | $892K | 134 | 76 |
| Property management | 61 | #86 of 374 | 7 | 1.6 | Index only | 154 | 10 |
| Real estate agents and brokers | 60 | #85 of 387 | 62 | 14.3 | Index only | 177 | 26 |
| Coffee shops and cafes | 60 | #112 of 387 | 38 | 8.8 | $4.3M | 117 | 18 |
| Convenience stores | 60 | #130 of 387 | 33 | 7.6 | $7.9M | 100 | 3 |
| Salons, barbers and spas | 58 | #107 of 387 | 162 | 37.5 | $260K | 122 | 43 |
| Pizza | 56 | #142 of 387 | 34 | 7.9 | $4.9M | 96 | 68 |
| Auto repair and car care | 56 | #153 of 387 | 163 | 37.7 | $289K | 108 | 63 |
| Pet stores | 55 | #153 of 382 | 7 | 1.6 | $5.1M | 112 | 3 |
| Auto repair shops | 55 | #155 of 387 | 90 | 20.8 | $524K | 118 | 52 |
| Gyms, studios and classes | 54 | #148 of 387 | 59 | 13.6 | $617K | 93 | 17 |
| Optometrists and eye care | 50 | #199 of 386 | 18 | 4.2 | $3.3M | 106 | 8 |
| Electricians | 48 | #210 of 383 | 10 | 2.3 | $11.5M | 96 | 23 |
| Grocery and convenience stores | 45 | #236 of 387 | 98 | 22.7 | $2.6M | 78 | 16 |
| Oil change and quick lube | 43 | #187 of 290 | 5 | 1.2 | $9.4M | 69 | Under 3 |
| Insurance agencies | 43 | #229 of 387 | 53 | 12.3 | $1.4M | 110 | 43 |
| Grocery stores | 43 | #246 of 387 | 32 | 7.4 | $8.1M | 87 | 13 |
| Gyms | 43 | #259 of 387 | 31 | 7.2 | $1.2M | 90 | 14 |
| Funeral homes | 42 | #233 of 377 | 10 | 2.3 | $643K | 95 | 7 |
| Hair salons | 41 | #278 of 387 | 101 | 23.4 | $417K | 97 | 29 |
| Veterinarians | 40 | #254 of 384 | 14 | 3.2 | $2.5M | 93 | 13 |
| Lawn, cleaning and pest control | 39 | #278 of 387 | 42 | 9.7 | $1.2M | 74 | 49 |
| Chiropractors | 39 | #282 of 386 | 27 | 6.2 | $2.2M | 93 | 19 |
| Gas stations | 34 | #295 of 387 | 57 | 13.2 | $2.1M | 89 | 50 |
| Yoga, Pilates and fitness studios | 33 | #309 of 347 | 11 | 2.5 | $3.3M | 81 | 14 |
| Laundromats | 31 | #298 of 364 | 7 | 1.6 | $11.9M | 95 | 7 |
| Collision repair and body shops | 30 | #325 of 381 | 19 | 4.4 | $2.5M | 80 | 15 |
| Landscaping and lawn care | 30 | #327 of 385 | 28 | 6.5 | $1.9M | 64 | 36 |
| HVAC and plumbing | 29 | #350 of 387 | 28 | 6.5 | $4.1M | 86 | 50 |
| Home repair trades | 27 | #365 of 387 | 61 | 14.1 | $1.9M | 78 | 85 |
| Pet businesses | 26 | #354 of 387 | 53 | 12.3 | $672K | 76 | 30 |
| Roofing and gutters | 21 | #371 of 381 | 23 | 5.3 | $5M | 59 | 12 |
| Pest control | 20 | #334 of 345 | 8 | 1.9 | $6.5M | 64 | Under 3 |
| Pet grooming and boarding | 20 | #369 of 386 | 22 | 5.1 | $1.6M | 64 | 14 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $27.7M | 177 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $30M | Too few | Under 3 |
Household spending in the Fond du Lac metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.1M | $1,090 | 114 |
| Gasoline and other fuels | $120.4M | $2,784 | 107 |
| Food away from home | $165.1M | $3,818 | 94 |
| Groceries | $259.5M | $6,000 | 95 |
| Personal care products and services | $42.2M | $975 | 97 |
| Child care and other personal services | $16.6M | $383 | 66 |
| Memberships, classes and admissions | $36.4M | $841 | 86 |
| Medical and dental services | $60M | $1,387 | 108 |
| Pets | $35.6M | $823 | 91 |
| Clothing, shoes and related services | $83.1M | $1,921 | 93 |
| Vehicle insurance | $73.1M | $1,690 | 86 |
| Home repairs, maintenance and insurance | $114.9M | $2,656 | 88 |
| Lawn care, cleaning and other household services | $52.2M | $1,207 | 85 |
| Rent and homeowner costs | $597.5M | $13,816 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fond du Lac metro area
- Population, 2025 estimate
- 104,669+0.5% since 2020
- Households
- 43,243
- Median age
- 42.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 145
- Median household income
- $74,275+19.1% vs. 2015–2019, before inflation
- Average household income
- $92,084
- Median home value
- $222,800
- Jobs located here
- 49,885
- Daytime population
- 99,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fond du Lac metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fond du Lac metro area 1
- Fond du Lac County, WI104,137 people
Other markets based in Wisconsin 12
- Milwaukee-Waukesha, WI metro area1,568,938 people
- Madison, WI metro area691,830 people
- Green Bay, WI metro area331,145 people
- Appleton, WI metro area245,768 people
- Racine-Mount Pleasant, WI metro area197,532 people
- Eau Claire, WI metro area173,915 people
- Oshkosh-Neenah, WI metro area171,769 people
- La Crosse-Onalaska, WI-MN metro area170,190 people
- Kenosha, WI metro area168,438 people
- Janesville-Beloit, WI metro area164,350 people
- Wausau, WI metro area138,403 people
- Sheboygan, WI metro area117,991 people
Questions
How fast is the Fond du Lac, WI metro area growing?
Population estimates put the Fond du Lac metro area at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income rose 19.1% from the 2015–2019 survey, before inflation.
How much do households in the Fond du Lac, WI metro area spend?
Households in the Fond du Lac metro area spend about $597.5M a year on rent and homeowner costs, $259.5M on groceries and $165.1M on food away from home. Set against the U.S., households in the Fond du Lac metro area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in the Fond du Lac, WI metro area?
The highest Groundwork market scores in the Fond du Lac metro area are for primary care and pediatric clinics (79), physical therapy clinics (77) and dentists and orthodontists (76). The Fond du Lac metro area ranks #21 of 387 scored metro areas for primary care and pediatric clinics.
How does the Fond du Lac, WI metro area compare with the U.S.?
The median household income in the Fond du Lac metro area is $74,275 a year, 8% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,800, against $332,700 for the U.S. For its number of households, the Fond du Lac metro area has the most map listings, relative to the U.S., for roofing and gutter companies (47% above the U.S. rate) and the fewest for primary care and pediatric clinics (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Fond du Lac metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fond du Lac metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fond du Lac metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.