Food and drink · County · West Virginia
Bakeries and dessert shops in Mason County, WV
The bakeries and dessert shops in Mason County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,237 of 1,889 scored counties
#17 of 30 scored counties in West Virginia
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 4
- All snack bars and retail bakeries
- Household spending a year
- $31.4M
- On food away from home · $3,071 a household
- Spending per listing
- $4.5M
- 8% above the U.S.
- Listings per 10k households
- 6.9
- 30% below the U.S.
- Population, 2025
- 24,707
- −2.7% since 2020
See the bakeries and dessert shops around any address in Mason County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Mason County comes to about $31.4M a year: $3,071 per household, 25% below the U.S. average. Spread across 7 bakeries and dessert shops, that is $4.5M per shop, 8% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Mason County has 7 bakeries and dessert shops on map listings as of September 2026. 3 of them (43%) are chain locations, against 35% across the U.S. That comes to 6.9 for every 10,000 households, 30% below the U.S. rate of 9.8.
The official count of businesses with payroll classed as snack bars and retail bakeries in Mason County was 4 in 2023. That is one for every 2,553 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 3 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Mason County from 2020 to 2025 at −2.7%, against +3.1% for the U.S. For bakeries and dessert shops, Mason County has a Groundwork market score of 41 (lower middle): #1,237 of 1,889 scored counties and #17 of 30 scored counties in West Virginia.
How Mason County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mason County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 7.1 | 9.8 |
| Spending per listing | $4.5M | $4.7M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,553 | 2,709 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +34.5% | +24.6% |
| Population growth, 2020–2025 | −2.7% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,071 | $3,343 | $4,070 |
| Median household income | $49,761 | $59,608 | $80,734 |
| Groundwork market score | 41 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All snack bars and retail bakeries
- Employees, 2023
- 17
- Annual payroll, 2023
- $334K
- One-person businesses, 2023
- 3All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Mason County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Mason County
- Population, 2025 estimate
- 24,707−2.7% since 2020
- Households
- 10,211
- Median age
- 44.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 431 sq. mi.
- People per square mile
- 58
- Median household income
- $49,761+8.0% vs. 2015–2019, before inflation
- Average household income
- $70,616
- Median home value
- $120,300
- Jobs located here
- 5,376
- Daytime population
- 21,537Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mason County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for bakeries and dessert shops, numbered among those based in West Virginia, with Mason County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 81 | 37 | 7.3 | $5.3M | +13.7% | #80 of 1,889 |
| 2Putnam County, WV | 73 | 15 | 6.5 | $6.1M | −1.0% | #205 of 1,889 |
| 3Marion County, WV | 62 | 13 | 5.6 | $6.2M | −1.2% | #464 of 1,889 |
| 4Mineral County, WV | 62 | 7 | 6.3 | $5.5M | −0.4% | #466 of 1,889 |
| 5Jefferson County, WV | 61 | 25 | 11.0 | $4M | +9.2% | #528 of 1,889 |
| 6Marshall County, WV | 59 | 6 | 4.8 | $6.7M | −4.4% | #564 of 1,889 |
| 7Randolph County, WV | 58 | 5 | 4.7 | $6.8M | −3.6% | #599 of 1,889 |
| 8Preston County, WV | 58 | 7 | 5.5 | $6.1M | −0.6% | #601 of 1,889 |
| 9Hampshire County, WV | 57 | 7 | 8.1 | $4.2M | +4.4% | #666 of 1,889 |
| 10Hancock County, WV | 54 | 8 | 6.2 | $5.3M | −4.5% | #772 of 1,889 |
| 17Mason County, WV | 41 | 7 | 6.9 | $4.5M | −2.7% | #1,237 of 1,889 |
Other business types in Mason County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes60
- Sit-down restaurants62
- Fast food and sandwich shops56
- Pizza38
- Coffee shops and cafes44
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Mason County, WV?
Map listings as of September 2026 show 7 bakeries and dessert shops in Mason County. 3 of them (43%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 4 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 3 one-person businesses without payroll.
How much do households in Mason County, WV spend on food away from home?
About $31.4M a year, or $3,071 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 7 bakeries and dessert shops on map listings, it comes to $4.5M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 10,211 households in Mason County and national spending patterns by income.
How does Mason County, WV compare with the U.S. for bakeries and dessert shops?
Mason County has 6.9 bakeries and dessert shops per 10,000 households, 30% below the U.S. rate of 9.8. Spending per shop is $4.5M, 8% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Mason County would have about 8, against 7 on map listings. There is one business with payroll in the industry for every 2,553 households, against one for every 1,369 across the U.S.
How fast is Mason County, WV growing?
Population estimates put Mason County at 24,707 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 10,211 households. The median household income in Mason County is $49,761 a year, 38% below the U.S. median of $80,734. That rose 8.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mason County scores 41 for bakeries and dessert shops (lower middle), #1,237 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mason County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Mason County
Screening a site or an acquisition in Mason County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.