County profile · Washington
Yakima County, WA market data
How Yakima County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 259,185
- +1.0% since 2020
- Households
- 87,708
- Median household income
- $70,656
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $310,100
- Jobs located here
- 108,597
- Highest market score
- 79
- Pet grooming and boarding, #71 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Yakima County by name and distance, and the households and spending within reach. Or open the report at the center of Yakima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Yakima County has an estimated 259,185 people and 87,708 households. Between 2020 and 2025, the population of Yakima County grew 1.0%, slower than the U.S. (+3.1%). Median household income in Yakima County is $70,656, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in Yakima County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in Yakima County, pet grooming and boarding businesses (79), pet businesses (74) and pet stores (73) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #71 of 1,461 scored counties.
Yakima County is part of the Yakima metro area. Against the U.S., map listings per household run highest for electricians (76% above the U.S. rate) and lowest for real estate agents and brokers (48% below the U.S. rate).
All 56 business types in Yakima County
Highest Groundwork market score first. Each score compares Yakima County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 79 | #71 of 1,461 | 17 | 1.9 | $4.6M | 179 | 7 |
| Pet businesses | 74 | #172 of 2,200 | 59 | 6.7 | $1.3M | 149 | 37 |
| Pet stores | 73 | #122 of 974 | 11 | 1.3 | $7M | 156 | 5 |
| Martial arts and dance studios | 71 | #141 of 1,334 | 25 | 2.9 | $3.2M | 159 | 16 |
| Gyms | 70 | #234 of 1,792 | 52 | 5.9 | $1.5M | 118 | 18 |
| Yoga, Pilates and fitness studios | 68 | #111 of 777 | 13 | 1.5 | $6.1M | 151 | 18 |
| Gyms, studios and classes | 67 | #338 of 2,088 | 90 | 10.3 | $888K | 134 | 34 |
| Real estate agents and brokers | 65 | #359 of 2,176 | 139 | 15.8 | Index only | 194 | 53 |
| Veterinarians | 65 | #375 of 1,485 | 23 | 2.6 | $3.4M | 124 | 25 |
| Collision repair and body shops | 64 | #343 of 1,327 | 29 | 3.3 | $3.6M | 116 | 23 |
| Funeral homes | 64 | #373 of 1,472 | 15 | 1.7 | $835K | 123 | 9 |
| Pest control | 62 | #188 of 699 | 6 | 0.7 | $17.7M | 173 | 7 |
| House cleaning | 61 | #212 of 847 | 12 | 1.4 | $8.9M | 138 | 34 |
| Hair salons | 61 | #646 of 2,339 | 176 | 20.1 | $463K | 108 | 25 |
| Auto repair shops | 61 | #695 of 2,378 | 217 | 24.7 | $478K | 108 | 87 |
| Pizza | 60 | #636 of 2,090 | 54 | 6.2 | $5.8M | 115 | 156 |
| Gas stations | 60 | #767 of 2,358 | 137 | 15.6 | $2M | 83 | 80 |
| Primary care and pediatrics | 58 | #570 of 1,656 | 48 | 5.5 | $2.2M | 123 | 85 |
| Auto repair and car care | 58 | #842 of 2,401 | 361 | 41.2 | $288K | 107 | 138 |
| Physical therapy | 57 | #528 of 1,422 | 37 | 4.2 | $2.8M | 118 | 26 |
| Chiropractors | 57 | #536 of 1,490 | 33 | 3.8 | $3.2M | 133 | 26 |
| Landscaping and lawn care | 56 | #547 of 1,493 | 29 | 3.3 | $3.7M | 125 | 77 |
| Lawn, cleaning and pest control | 56 | #627 of 1,771 | 47 | 5.4 | $2.3M | 135 | 118 |
| Spas and skin care | 56 | #668 of 1,769 | 77 | 8.8 | $1.1M | 121 | 13 |
| Real estate | 56 | #774 of 2,229 | 201 | 22.9 | Index only | 169 | 122 |
| Fast food and sandwich shops | 55 | #942 of 2,222 | 99 | 11.3 | $3.2M | 104 | 156 |
| Insurance agencies | 55 | #950 of 2,272 | 114 | 13.0 | $1.7M | 134 | 75 |
| Mortgage brokers and lenders | 54 | #361 of 887 | 34 | 3.9 | Index only | 111 | 12 |
| Property management | 53 | #387 of 910 | 21 | 2.4 | Index only | 126 | 47 |
| Optometrists and eye care | 53 | #605 of 1,302 | 28 | 3.2 | $3.7M | 119 | 18 |
| HVAC and plumbing | 52 | #779 of 1,707 | 49 | 5.6 | $4.7M | 98 | 70 |
| Nail salons | 51 | #651 of 1,328 | 35 | 4.0 | $2.3M | 139 | 26 |
| Oil change and quick lube | 50 | #253 of 479 | 9 | 1.0 | $11.5M | 84 | 9 |
| Car washes and detailing | 50 | #724 of 1,451 | 46 | 5.2 | $2.3M | 90 | 19 |
| Doctors, dentists and clinics | 49 | #1,217 of 2,394 | 471 | 53.7 | $222K | 146 | 234 |
| Child care and preschools | 48 | #867 of 1,611 | 47 | 5.4 | $1M | 103 | 113 |
| Home inspectors | 47 | #220 of 415 | 7 | 0.8 | Index only | 80 | Under 3 |
| Salons, barbers and spas | 47 | #1,347 of 2,385 | 353 | 40.2 | $231K | 109 | 67 |
| Roofing and gutters | 46 | #672 of 1,177 | 20 | 2.3 | $11.4M | 135 | 32 |
| Tire shops | 44 | #938 of 1,530 | 56 | 6.4 | $1.9M | 74 | 23 |
| Convenience stores | 44 | #1,328 of 2,261 | 88 | 10.0 | $5.7M | 73 | 36 |
| Clothing and shoe stores | 43 | #1,290 of 2,087 | 109 | 12.4 | $1.3M | 104 | 44 |
| Sit-down restaurants | 43 | #1,492 of 2,405 | 456 | 52.0 | $692K | 104 | 170 |
| Dentists and orthodontists | 40 | #1,280 of 1,886 | 101 | 11.5 | $1M | 105 | 73 |
| Home repair trades | 39 | #1,526 of 2,057 | 108 | 12.3 | $2.1M | 87 | 172 |
| Clothing, shoes and laundry | 39 | #1,542 of 2,210 | 153 | 17.4 | $944K | 107 | 60 |
| Bakeries and dessert shops | 36 | #1,426 of 1,889 | 73 | 8.3 | $4.3M | 104 | 118 |
| Barbershops | 35 | #1,023 of 1,356 | 61 | 7.0 | $1.3M | 71 | Under 3 |
| Restaurants and cafes | 33 | #1,908 of 2,405 | 955 | 108.9 | $330K | 89 | 435 |
| Grocery and convenience stores | 29 | #1,980 of 2,402 | 255 | 29.1 | $2M | 59 | 101 |
| Grocery stores | 27 | #1,727 of 2,070 | 93 | 10.6 | $5.4M | 59 | 65 |
| Electricians | 26 | #1,039 of 1,160 | 39 | 4.4 | $5.9M | 49 | 70 |
| Coffee shops and cafes | 21 | #1,968 of 2,063 | 167 | 19.0 | $1.9M | 51 | 104 |
| Laundromats | 19 | #714 of 785 | 19 | 2.2 | $7.6M | 61 | 12 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $36.1M | 230 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $104.8M | Too few | 6 |
Household spending in Yakima County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $103.8M | $1,184 | 124 |
| Gasoline and other fuels | $270.1M | $3,080 | 119 |
| Food away from home | $315.6M | $3,599 | 88 |
| Groceries | $505.7M | $5,766 | 91 |
| Personal care products and services | $81.5M | $930 | 93 |
| Child care and other personal services | $48.3M | $551 | 95 |
| Memberships, classes and admissions | $79.9M | $912 | 93 |
| Medical and dental services | $104.8M | $1,194 | 93 |
| Pets | $77.4M | $883 | 97 |
| Clothing, shoes and related services | $144.4M | $1,647 | 80 |
| Vehicle insurance | $191.9M | $2,188 | 112 |
| Home repairs, maintenance and insurance | $228.7M | $2,608 | 86 |
| Lawn care, cleaning and other household services | $106.2M | $1,211 | 86 |
| Rent and homeowner costs | $1.5B | $16,801 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Yakima County
- Population, 2025 estimate
- 259,185+1.0% since 2020
- Households
- 87,708
- Median age
- 34.0
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.2
- Land area
- 4,295 sq. mi.
- People per square mile
- 60
- Median household income
- $70,656+36.8% vs. 2015–2019, before inflation
- Average household income
- $88,451
- Median home value
- $310,100
- Jobs located here
- 108,597
- Daytime population
- 259,646Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yakima County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Yakima County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Kittitas County, WA47,172 people
- Benton County, WA212,905 people
- Klickitat County, WA23,411 people
- Grant County, WA101,799 people
- Franklin County, WA98,902 people
- Douglas County, WA44,366 people
- Chelan County, WA80,172 people
- Adams County, WA20,800 people
Questions
How fast is Yakima County, WA growing?
Population estimates put Yakima County at 259,185 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 87,708 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in Yakima County, WA spend?
Households in Yakima County spend about $1.5B a year on rent and homeowner costs, $505.7M on groceries and $315.6M on food away from home. Set against the U.S., households in Yakima County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in Yakima County, WA?
The highest Groundwork market scores in Yakima County are for pet grooming and boarding businesses (79), pet businesses (74) and pet stores (73). Yakima County ranks #71 of 1,461 scored counties for pet grooming and boarding businesses.
How does Yakima County, WA compare with the U.S.?
The median household income in Yakima County is $70,656 a year, 12% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $310,100, against $332,700 for the U.S. For its number of households, Yakima County has the most map listings, relative to the U.S., for electricians (76% above the U.S. rate) and the fewest for real estate agents and brokers (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Yakima County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yakima County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in Yakima County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yakima County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.