County profile · Washington
Kitsap County, WA market data
How Kitsap County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 283,374
- +2.7% since 2020
- Households
- 108,537
- Median household income
- $104,158
- +38.1% vs. 2015–2019, before inflation
- Median home value
- $555,100
- Jobs located here
- 71,510
- Highest market score
- 85
- Convenience stores, #87 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Kitsap County by name and distance, and the households and spending within reach. Or open the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kitsap County has an estimated 283,374 people and 108,537 households. Between 2020 and 2025, the population of Kitsap County grew 2.7%, in step with the U.S. (+3.1%). Median household income in Kitsap County is $104,158, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
Relative to the U.S., household spending in Kitsap County runs highest on child care and other personal services (an index of 146, where 100 is the U.S. average) and lowest on clothing, shoes and related services (100).
Of the business types scored in Kitsap County, convenience stores (85), optometrists and eye clinics (83) and primary care and pediatric clinics (83) have the highest Groundwork market scores. For convenience stores, that ranks #87 of 2,261 scored counties.
Kitsap County is part of the Bremerton-Silverdale-Port Orchard metro area. Against the U.S., map listings per household run highest for pet stores (70% above the U.S. rate) and lowest for primary care and pediatric clinics (56% below the U.S. rate).
All 56 business types in Kitsap County
Highest Groundwork market score first. Each score compares Kitsap County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 85 | #87 of 2,261 | 52 | 4.8 | $13.8M | 175 | 18 |
| Optometrists and eye care | 83 | #30 of 1,302 | 29 | 2.7 | $5.5M | 174 | 14 |
| Primary care and pediatrics | 83 | #54 of 1,656 | 35 | 3.2 | $4.5M | 254 | 83 |
| Collision repair and body shops | 82 | #52 of 1,327 | 24 | 2.2 | $5.4M | 174 | 22 |
| Tire shops | 82 | #75 of 1,530 | 30 | 2.8 | $4.3M | 171 | 14 |
| Oil change and quick lube | 81 | #4 of 479 | 5 | 0.5 | $25.7M | 187 | 6 |
| Funeral homes | 81 | #56 of 1,472 | 7 | 0.6 | $2.3M | 339 | 6 |
| Auto repair shops | 81 | #95 of 2,378 | 147 | 13.5 | $875K | 197 | 94 |
| Auto repair and car care | 81 | #101 of 2,401 | 255 | 23.5 | $504K | 188 | 135 |
| Fast food and sandwich shops | 80 | #120 of 2,222 | 105 | 9.7 | $4.7M | 155 | 175 |
| Pest control | 79 | #29 of 699 | 6 | 0.6 | $26.8M | 262 | 9 |
| Pizza | 79 | #100 of 2,090 | 71 | 6.5 | $7M | 137 | 175 |
| Grocery and convenience stores | 79 | #192 of 2,402 | 138 | 12.7 | $5.2M | 153 | 64 |
| Laundromats | 78 | #76 of 785 | 5 | 0.5 | $44.6M | 357 | 6 |
| Gas stations | 76 | #236 of 2,358 | 107 | 9.9 | $3M | 125 | 58 |
| HVAC and plumbing | 75 | #117 of 1,707 | 53 | 4.9 | $6.5M | 138 | 87 |
| Gyms | 75 | #131 of 1,792 | 66 | 6.1 | $2.3M | 174 | 35 |
| Home inspectors | 74 | #37 of 415 | 8 | 0.7 | Index only | 103 | 4 |
| Child care and preschools | 74 | #171 of 1,611 | 65 | 6.0 | $1.4M | 142 | 65 |
| Car washes and detailing | 73 | #152 of 1,451 | 27 | 2.5 | $4.8M | 189 | 21 |
| Barbershops | 73 | #169 of 1,356 | 46 | 4.2 | $2.7M | 144 | 6 |
| Clothing and shoe stores | 72 | #321 of 2,087 | 93 | 8.6 | $2.4M | 189 | 54 |
| Clothing, shoes and laundry | 71 | #344 of 2,210 | 136 | 12.5 | $1.6M | 186 | 67 |
| Grocery stores | 71 | #377 of 2,070 | 59 | 5.4 | $12.1M | 131 | 46 |
| Pet grooming and boarding | 70 | #228 of 1,461 | 40 | 3.7 | $3.1M | 122 | 27 |
| Insurance agencies | 70 | #468 of 2,272 | 105 | 9.7 | $2.1M | 169 | 67 |
| Yoga, Pilates and fitness studios | 69 | #100 of 777 | 26 | 2.4 | $5.8M | 142 | 35 |
| Gyms, studios and classes | 69 | #268 of 2,088 | 146 | 13.5 | $1M | 155 | 75 |
| Sit-down restaurants | 69 | #399 of 2,405 | 495 | 45.6 | $1M | 151 | 212 |
| Martial arts and dance studios | 67 | #217 of 1,334 | 54 | 5.0 | $2.8M | 137 | 40 |
| Home repair trades | 67 | #304 of 2,057 | 126 | 11.6 | $2.8M | 113 | 178 |
| Hair salons | 67 | #386 of 2,339 | 197 | 18.2 | $634K | 147 | 79 |
| Spas and skin care | 66 | #333 of 1,769 | 93 | 8.6 | $1.3M | 153 | 26 |
| Veterinarians | 66 | #357 of 1,485 | 38 | 3.5 | $3.3M | 121 | 45 |
| Electricians | 65 | #257 of 1,160 | 31 | 2.9 | $11.2M | 93 | 64 |
| Property management | 64 | #221 of 910 | 28 | 2.6 | Index only | 139 | 59 |
| Restaurants and cafes | 64 | #600 of 2,405 | 1,036 | 95.5 | $478K | 129 | 510 |
| Nail salons | 63 | #323 of 1,328 | 50 | 4.6 | $2.5M | 149 | 36 |
| Pet businesses | 63 | #540 of 2,200 | 130 | 12.0 | $959K | 109 | 88 |
| Bakeries and dessert shops | 61 | #496 of 1,889 | 82 | 7.6 | $6M | 146 | 133 |
| Salons, barbers and spas | 61 | #606 of 2,385 | 396 | 36.5 | $315K | 148 | 150 |
| House cleaning | 60 | #238 of 847 | 21 | 1.9 | $7.6M | 120 | 75 |
| Physical therapy | 60 | #444 of 1,422 | 56 | 5.2 | $2.8M | 118 | 49 |
| Roofing and gutters | 58 | #410 of 1,177 | 42 | 3.9 | $8.3M | 98 | 27 |
| Doctors, dentists and clinics | 57 | #882 of 2,394 | 745 | 68.6 | $212K | 139 | 332 |
| Mortgage brokers and lenders | 51 | #427 of 887 | 57 | 5.3 | Index only | 97 | 25 |
| Chiropractors | 49 | #775 of 1,490 | 79 | 7.3 | $2M | 84 | 49 |
| Lawn, cleaning and pest control | 49 | #901 of 1,771 | 106 | 9.8 | $1.5M | 90 | 241 |
| Real estate agents and brokers | 48 | #1,166 of 2,176 | 304 | 28.0 | Index only | 130 | 213 |
| Dentists and orthodontists | 46 | #1,102 of 1,886 | 148 | 13.6 | $1.1M | 109 | 133 |
| Real estate | 46 | #1,297 of 2,229 | 397 | 36.6 | Index only | 126 | 326 |
| Pet stores | 45 | #573 of 974 | 37 | 3.4 | $3.4M | 74 | 16 |
| Landscaping and lawn care | 45 | #870 of 1,493 | 79 | 7.3 | $2M | 69 | 157 |
| Coffee shops and cafes | 38 | #1,493 of 2,063 | 193 | 17.8 | $2.6M | 69 | 119 |
| Dry cleaners | Not scored | Not scored | 4 | 0.4 | $55.8M | 356 | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $79.1M | Too few | 4 |
Household spending in Kitsap County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $128.6M | $1,185 | 124 |
| Gasoline and other fuels | $318.6M | $2,935 | 113 |
| Food away from home | $495.6M | $4,567 | 112 |
| Groceries | $716.3M | $6,600 | 104 |
| Personal care products and services | $124.8M | $1,150 | 114 |
| Child care and other personal services | $92.3M | $850 | 146 |
| Memberships, classes and admissions | $149.5M | $1,378 | 140 |
| Medical and dental services | $158.2M | $1,457 | 113 |
| Pets | $124.6M | $1,148 | 126 |
| Clothing, shoes and related services | $223.2M | $2,056 | 100 |
| Vehicle insurance | $223.1M | $2,056 | 105 |
| Home repairs, maintenance and insurance | $347.1M | $3,198 | 106 |
| Lawn care, cleaning and other household services | $160.6M | $1,480 | 105 |
| Rent and homeowner costs | $2.2B | $19,897 | 119 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kitsap County
- Population, 2025 estimate
- 283,374+2.7% since 2020
- Households
- 108,537
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 395 sq. mi.
- People per square mile
- 703
- Median household income
- $104,158+38.1% vs. 2015–2019, before inflation
- Average household income
- $132,745
- Median home value
- $555,100
- Jobs located here
- 71,510
- Daytime population
- 250,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kitsap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
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- Jefferson County, WA33,577 people
- Mason County, WA67,982 people
- Snohomish County, WA844,430 people
- Pierce County, WA930,319 people
- Island County, WA86,836 people
- Thurston County, WA299,067 people
- Clallam County, WA77,813 people
Questions
How fast is Kitsap County, WA growing?
Population estimates put Kitsap County at 283,374 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 108,537 households. Median household income rose 38.1% from the 2015–2019 survey, before inflation.
How much do households in Kitsap County, WA spend?
Households in Kitsap County spend about $2.2B a year on rent and homeowner costs, $716.3M on groceries and $495.6M on food away from home. Set against the U.S., households in Kitsap County spend the most on child care and other personal services (an index of 146, where 100 is the U.S. average) and the least on clothing, shoes and related services (100).
Which business types have the highest market scores in Kitsap County, WA?
The highest Groundwork market scores in Kitsap County are for convenience stores (85), optometrists and eye clinics (83) and primary care and pediatric clinics (83). Kitsap County ranks #87 of 2,261 scored counties for convenience stores.
How does Kitsap County, WA compare with the U.S.?
The median household income in Kitsap County is $104,158 a year, 29% above the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $555,100, against $332,700 for the U.S. For its number of households, Kitsap County has the most map listings, relative to the U.S., for pet stores (70% above the U.S. rate) and the fewest for primary care and pediatric clinics (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Kitsap County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kitsap County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kitsap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.