Small-town market profile · Washington
Aberdeen, WA area market data
Population, household spending and competition for 56 business types in the Aberdeen area, each scored against other small-town markets.
- Population, 2025
- 78,144
- +3.0% since 2020
- Households
- 30,628
- Median household income
- $64,414
- +25.7% vs. 2015–2019, before inflation
- Median home value
- $314,000
- Jobs located here
- 21,888
- Highest market score
- 89
- Gyms, #6 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Aberdeen area by name and distance, and the households and spending within reach. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 78,144 people live in the Aberdeen area, in 30,628 households. Population estimates put the population change in the Aberdeen area from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The median household income in the Aberdeen area is $64,414 a year, 20% below the U.S. median of $80,734. That rose 25.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Aberdeen area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
The highest Groundwork market scores in the Aberdeen area are for gyms (89), gyms and studios (87) and auto repair and car care businesses (83). The Aberdeen area ranks #6 of 506 scored small-town markets for gyms.
The Aberdeen area is made up of one county, Grays Harbor County. For its number of households, the Aberdeen area has the most map listings, relative to the U.S., for grocery stores (82% above the U.S. rate) and the fewest for insurance agencies (64% below the U.S. rate).
All 56 business types in the Aberdeen area
Highest Groundwork market score first. Each score compares the Aberdeen area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 89 | #6 of 506 | 14 | 4.6 | $1.9M | 144 | 3 |
| Gyms, studios and classes | 87 | #4 of 535 | 30 | 9.8 | $873K | 132 | 3 |
| Auto repair and car care | 83 | #12 of 538 | 84 | 27.4 | $400K | 149 | 38 |
| Auto repair shops | 83 | #15 of 538 | 51 | 16.7 | $658K | 148 | 26 |
| Insurance agencies | 83 | #37 of 537 | 17 | 5.6 | $3.7M | 293 | 19 |
| Tire shops | 82 | #14 of 431 | 8 | 2.6 | $4.2M | 168 | 5 |
| Hair salons | 80 | #13 of 538 | 47 | 15.3 | $584K | 136 | 7 |
| HVAC and plumbing | 79 | #16 of 476 | 9 | 2.9 | $8.6M | 180 | 16 |
| Pizza | 79 | #22 of 520 | 17 | 5.6 | $6.2M | 123 | 42 |
| Collision repair and body shops | 79 | #22 of 387 | 9 | 2.9 | $3.7M | 121 | 6 |
| Barbershops | 79 | #33 of 377 | 8 | 2.6 | $3.4M | 182 | Under 3 |
| Child care and preschools | 78 | #28 of 454 | 14 | 4.6 | $1.1M | 114 | 13 |
| Primary care and pediatrics | 77 | #35 of 458 | 9 | 2.9 | $3.9M | 220 | 24 |
| Home repair trades | 76 | #23 of 526 | 22 | 7.2 | $3.5M | 144 | 32 |
| Property management | 75 | #10 of 180 | 6 | 2.0 | Index only | 150 | 8 |
| Fast food and sandwich shops | 75 | #55 of 537 | 33 | 10.8 | $3.2M | 105 | 42 |
| Veterinarians | 74 | #35 of 398 | 11 | 3.6 | $2.4M | 87 | 8 |
| Clothing and shoe stores | 73 | #72 of 536 | 21 | 6.9 | $2.3M | 183 | 5 |
| Electricians | 72 | #20 of 295 | 7 | 2.3 | $11M | 92 | 11 |
| Salons, barbers and spas | 72 | #43 of 538 | 96 | 31.3 | $286K | 134 | 14 |
| Doctors, dentists and clinics | 72 | #71 of 538 | 131 | 42.8 | $269K | 177 | 66 |
| Pet stores | 71 | #31 of 220 | 8 | 2.6 | $3.2M | 72 | Under 3 |
| Roofing and gutters | 71 | #39 of 288 | 6 | 2.0 | $12.9M | 152 | 5 |
| Pet grooming and boarding | 71 | #46 of 387 | 12 | 3.9 | $2.2M | 85 | 6 |
| Optometrists and eye care | 70 | #55 of 400 | 8 | 2.6 | $4.4M | 141 | 6 |
| Clothing, shoes and laundry | 70 | #96 of 536 | 39 | 12.7 | $1.3M | 142 | 5 |
| Landscaping and lawn care | 66 | #86 of 399 | 13 | 4.2 | $2.8M | 94 | 13 |
| Nail salons | 66 | #92 of 387 | 13 | 4.2 | $2.1M | 126 | 4 |
| Martial arts and dance studios | 65 | #84 of 378 | 14 | 4.6 | $1.9M | 93 | Under 3 |
| Physical therapy | 65 | #95 of 400 | 13 | 4.2 | $2.7M | 113 | 7 |
| Gas stations | 64 | #122 of 536 | 45 | 14.7 | $2M | 82 | 35 |
| Pet businesses | 63 | #116 of 527 | 40 | 13.1 | $648K | 74 | 14 |
| Spas and skin care | 63 | #124 of 504 | 28 | 9.1 | $980K | 112 | 3 |
| Dentists and orthodontists | 62 | #149 of 526 | 26 | 8.5 | $1.4M | 138 | 18 |
| Pest control | 59 | #32 of 85 | 6 | 2.0 | $6M | 59 | 3 |
| Real estate | 58 | #153 of 536 | 70 | 22.9 | Index only | 165 | 45 |
| Real estate agents and brokers | 56 | #176 of 533 | 59 | 19.3 | Index only | 156 | 27 |
| Lawn, cleaning and pest control | 56 | #181 of 481 | 23 | 7.5 | $1.6M | 93 | 28 |
| Sit-down restaurants | 53 | #233 of 538 | 143 | 46.7 | $742K | 112 | 68 |
| Convenience stores | 46 | #321 of 529 | 34 | 11.1 | $5.1M | 64 | 12 |
| Chiropractors | 45 | #249 of 426 | 19 | 6.2 | $1.9M | 78 | 11 |
| Restaurants and cafes | 44 | #337 of 538 | 318 | 103.8 | $334K | 90 | 150 |
| Bakeries and dessert shops | 39 | #367 of 507 | 28 | 9.1 | $3.8M | 91 | 40 |
| Laundromats | 35 | #116 of 150 | 9 | 2.9 | $5.4M | 43 | Under 3 |
| Coffee shops and cafes | 30 | #470 of 529 | 53 | 17.3 | $2M | 54 | 40 |
| Grocery and convenience stores | 29 | #459 of 538 | 94 | 30.7 | $1.8M | 54 | 45 |
| Grocery stores | 26 | #443 of 506 | 38 | 12.4 | $4.5M | 49 | 33 |
| Funeral homes | Not scored | Not scored | 4 | 1.3 | $1.3M | 185 | 3 |
| House cleaning | Not scored | Not scored | 4 | 1.3 | $9M | 140 | 12 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.3 | Index only | 321 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.0 | $11.2M | 444 | 4 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $11.2M | 81 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $24.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.7 | $13.1M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $35.3M | Too few | Under 3 |
Household spending in the Aberdeen area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.6M | $1,096 | 114 |
| Gasoline and other fuels | $88.1M | $2,877 | 111 |
| Food away from home | $106.1M | $3,464 | 85 |
| Groceries | $172.4M | $5,629 | 89 |
| Personal care products and services | $27.5M | $896 | 89 |
| Child care and other personal services | $16M | $523 | 90 |
| Memberships, classes and admissions | $26.2M | $855 | 87 |
| Medical and dental services | $35.3M | $1,152 | 89 |
| Pets | $25.9M | $846 | 93 |
| Clothing, shoes and related services | $48.9M | $1,596 | 78 |
| Vehicle insurance | $62.5M | $2,041 | 104 |
| Home repairs, maintenance and insurance | $77.1M | $2,519 | 83 |
| Lawn care, cleaning and other household services | $35.9M | $1,172 | 83 |
| Rent and homeowner costs | $500.5M | $16,341 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Aberdeen area
- Population, 2025 estimate
- 78,144+3.0% since 2020
- Households
- 30,628
- Median age
- 44.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,902 sq. mi.
- People per square mile
- 41
- Median household income
- $64,414+25.7% vs. 2015–2019, before inflation
- Average household income
- $82,833
- Median home value
- $314,000
- Jobs located here
- 21,888
- Daytime population
- 66,472Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Aberdeen area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Aberdeen area 1
- Grays Harbor County, WA77,053 people
Other markets based in Washington 12
- Seattle-Tacoma-Bellevue, WA metro area4,061,920 people
- Spokane-Spokane Valley, WA metro area597,123 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
Questions
How fast is the Aberdeen, WA area growing?
Population estimates put the Aberdeen area at 78,144 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 30,628 households. Against the 2015–2019 survey, median household income rose 25.7%, before inflation.
How much do households in the Aberdeen, WA area spend?
Households in the Aberdeen area spend about $500.5M a year on rent and homeowner costs, $172.4M on groceries and $106.1M on food away from home. Relative to the U.S., household spending in the Aberdeen area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Which business types have the highest market scores in the Aberdeen, WA area?
Of the business types scored in the Aberdeen area, gyms (89), gyms and studios (87) and auto repair and car care businesses (83) have the highest Groundwork market scores. For gyms, that ranks #6 of 506 scored small-town markets.
How does the Aberdeen, WA area compare with the U.S.?
Median household income in the Aberdeen area is $64,414, 20% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $314,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (82% above the U.S. rate) and lowest for insurance agencies (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Aberdeen area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Aberdeen area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in the Aberdeen area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.