Groundwork

Real estate · County · Virginia

Real estate businesses in Westmoreland County, VA

Competitor counts, household spending and official business counts for real estate businesses in Westmoreland County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #281 of 2,229 scored counties
#14 of 100 scored counties in Virginia

Listings
16
2 chain locations (13%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$116M
On rent and homeowner costs · $14,231 a household
Housing spending per listing (U.S. = 100)
167
67% above the U.S.
Listings per 10k households
19.6
49% below the U.S.
Population, 2025
19,715
+6.5% since 2020

See the real estate businesses around any address in Westmoreland County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 16 real estate businesses in Westmoreland County. Of those, 2 are chain locations, or 13%, against 6% across the U.S. That is 19.6 per 10,000 households, 49% below the U.S. rate of 38.5.

At $14,231 per household (15% below the U.S. average), households in Westmoreland County spend about $116M a year on rent and homeowner costs. Housing spending per office is 67% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

Official counts show 5 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Westmoreland County in 2023. That is one for every 1,630 households, against one for every 414 across the U.S. Another 88 one-person businesses have no payroll, by official counts.

Population estimates show Westmoreland County grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for real estate businesses in Westmoreland County is 68 (upper middle), #281 of 2,229 scored counties and #14 of 100 scored counties in Virginia. That puts it in the top quarter of counties.

How Westmoreland County compares

The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Westmoreland County, VA compared with Virginia and the U.S.
MeasureWestmoreland CountyVirginiaU.S.
Listings per 10k households19.641.038.5
Housing spending per listing (U.S. = 100)16795100
Households per official establishment1,630411414
Official establishment growth, 2019–2023n/a+16.8%+15.8%
Population growth, 2020–2025+6.5%+2.8%+3.1%
Spending per household on rent and homeowner costs$14,231$16,844$16,661
Median household income$63,398$93,170$80,734
Groundwork market score6840

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 5
Employees, 2023
8
Annual payroll, 2023
$403K
One-person businesses, 2023
88Businesses with no payroll
Map listings, September 2026
162 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Westmoreland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Westmoreland County

Population, 2025 estimate
19,715+6.5% since 2020
Households
8,149
Median age
48.4
Homes lived in by their owners
80%
Vehicles per household
2.0
Land area
229 sq. mi.
People per square mile
82
Median household income
$63,398+17.7% vs. 2015–2019, before inflation
Average household income
$90,002
Median home value
$269,600
Jobs located here
3,039
Daytime population
12,350Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Westmoreland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for real estate businesses, numbered among those based in Virginia, with Westmoreland County marked.

Top counties in Virginia

Counties in Virginia ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Caroline County, VA851613.3275+11.3%#9 of 2,229
2Prince George County, VA7997.0523+2.0%#34 of 2,229
3King William County, VA7968.2444+9.5%#37 of 2,229
4Rockingham County, VA78268.0448+6.6%#47 of 2,229
5Frederick County, VA783610.2384+8.8%#50 of 2,229
6Greene County, VA7767.5508+6.6%#63 of 2,229
7Fluvanna County, VA761211.6328+6.2%#83 of 2,229
8Madison County, VA73712.8284+2.7%#142 of 2,229
9Southampton County, VA7157.3457+0.9%#173 of 2,229
10Amherst County, VA711411.0300+2.1%#185 of 2,229
14Westmoreland County, VA681619.6167+6.5%#281 of 2,229

Other business types in Westmoreland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Westmoreland County, VA?

Westmoreland County has 16 real estate businesses on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts list 88 one-person businesses without payroll.

How much do households in Westmoreland County, VA spend on rent and homeowner costs?

About $116M a year, or $14,231 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 16 real estate businesses on map listings, housing spending per office is 67% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 8,149 households in Westmoreland County and national spending patterns by income.

How does Westmoreland County, VA compare with the U.S. for real estate businesses?

Westmoreland County has 19.6 real estate businesses per 10,000 households, 49% below the U.S. rate of 38.5. The index of housing spending per office is 167, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Westmoreland County would have about 27, against 16 on map listings. There is one business with payroll in the industry for every 1,630 households, against one for every 414 across the U.S.

How fast is Westmoreland County, VA growing?

Population estimates put Westmoreland County at 19,715 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 8,149 households. The median household income in Westmoreland County is $63,398 a year, 21% below the U.S. median of $80,734. That rose 17.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Westmoreland County scores 68 for real estate businesses (upper middle), #281 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Westmoreland County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Westmoreland County

Screening a site or an acquisition in Westmoreland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Westmoreland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.